How popular isPIC Insurance Brokers in search?
In August 2026, there were an estimated 790 branded searches for PIC Insurance Brokers in New Zealand which is up 31.7% over the last 11 months. PIC Insurance Brokers holds 4.9% estimated Share of Search among New Zealand auckland insurance brokers and is ranked 2nd of 6 competitors for search popularity.
Gallagher Insurance88.7%
PIC Insurance Brokers4.9%ICIB BROKERWEB4%
Frank Risk Management0.99%
PSC Insurance Brokers0.81%
Primesure Insurance Brokers0.62%
Follow PIC Insurance Brokers and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which auckland insurance brokers compete with PIC Insurance Brokers?
Share of Search by month for Gallagher Insurance, PIC Insurance Brokers, ICIB BROKERWEB. The figures are in the table below the chart.
View monthly share of search table
| Month | Gallagher Insurance | PIC Insurance Brokers | ICIB BROKERWEB | Frank Risk Management | PSC Insurance Brokers | Primesure Insurance Brokers |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.5% | 3.3% | 3.9% | 0.61% | 1.1% | 0.55% |
| Nov 2025 | 88.9% | 4.4% | 4.1% | 0.81% | 1.1% | 0.75% |
| Dec 2025 | 90.1% | 3.7% | 3.7% | 0.57% | 0.89% | 0.97% |
| Jan 2026 | 90.7% | 3.7% | 3.6% | 0.59% | 0.85% | 0.52% |
| Feb 2026 | 88.7% | 4.9% | 3.9% | 0.88% | 1% | 0.63% |
| Mar 2026 | 87.5% | 4.9% | 4.9% | 0.97% | 1.1% | 0.61% |
| Apr 2026 | 85.7% | 5.9% | 5.1% | 1.3% | 0.98% | 0.98% |
| May 2026 | 88.3% | 5.2% | 4.2% | 0.82% | 0.88% | 0.57% |
| Jun 2026 | 88.8% | 4.3% | 4.2% | 0.81% | 1.1% | 0.87% |
| Jul 2026 | 88.9% | 4.2% | 4.6% | 0.82% | 0.88% | 0.69% |
| Aug 2026 | 88.7% | 4.9% | 4% | 0.99% | 0.81% | 0.62% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.7% | 14.3K | +1.2% | -0.2 points | |
| 2, moved from 3rd to 2nd | 4.9% | 790 | +19.7% | +0.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 4% | 640 | -12.3% | -0.6 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 0.99% | 160 | +23.1% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 0.81% | 130 | -7.1% | -0.1 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.62% | 100 | -9.1% | -0.1 points |
88.7%
held 1st · 14.3K estimated branded searches · +1.2% vs prior month · -0.2 points
4.9%
moved from 3rd to 2nd · 790 estimated branded searches · +19.7% vs prior month · +0.7 points
4%
moved from 2nd to 3rd · 640 estimated branded searches · -12.3% vs prior month · -0.6 points
0.99%
moved from 5th to 4th · 160 estimated branded searches · +23.1% vs prior month · +0.2 points
0.81%
moved from 4th to 5th · 130 estimated branded searches · -7.1% vs prior month · -0.1 points
0.62%
held 6th · 100 estimated branded searches · -9.1% vs prior month · -0.1 points
Compare search popularity between PIC Insurance Brokers and its closest rivals
- PIC Insurance Brokers vs Frank Risk Management: compare search popularity
- PIC Insurance Brokers vs PSC Insurance Brokers: compare search popularity
- PIC Insurance Brokers vs Primesure Insurance Brokers: compare search popularity
- Compare PIC Insurance Brokers with any brand
How has branded search demand for PIC Insurance Brokers changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for PIC Insurance Brokers in New Zealand rose from 600 to 790.
- Across the 11 months ending August 2026, PIC Insurance Brokers’ estimated Share of Search among auckland insurance brokers in New Zealand increased from 3.3% to 4.9%.
- Across the 11 months ending August 2026, PIC Insurance Brokers’ estimated Share of Search among auckland insurance brokers in New Zealand peaked at 5.9% in April 2026 and was lowest at 3.3% in October 2025.
- Across the 11 months ending August 2026, PIC Insurance Brokers rose from 3rd to 2nd among auckland insurance brokers in New Zealand.
How did search popularity change for New Zealand auckland insurance brokers in August 2026?
5 changes
In August 2026, PIC Insurance Brokers overtook ICIB BROKERWEB to rank 2nd among auckland insurance brokers in New Zealand, at 4.9%.
In August 2026, ICIB BROKERWEB lost estimated Share of Search among auckland insurance brokers in New Zealand, from 4.6% to 4%.
In August 2026, Frank Risk Management rose from 5th to 4th among auckland insurance brokers in New Zealand.
In August 2026, PSC Insurance Brokers fell from 4th to 5th among auckland insurance brokers in New Zealand.
Estimated monthly branded searches for Gallagher Insurance in New Zealand fell 12.6% over 11 measured months, from 16.4K to 14.3K in August 2026.
Which tauranga insurance brokers compete with PIC Insurance Brokers?
Share of Search by month for Gallagher Insurance, PIC Insurance Brokers. The figures are in the table below the chart.
View monthly share of search table
| Month | Gallagher Insurance | PIC Insurance Brokers | Greenlight Insurance Brokers |
|---|---|---|---|
| Oct 2025 | 95.3% | 3.5% | 1.2% |
| Nov 2025 | 93.9% | 4.6% | 1.4% |
| Dec 2025 | 94.8% | 3.9% | 1.3% |
| Jan 2026 | 94.9% | 3.9% | 1.2% |
| Feb 2026 | 93.4% | 5.2% | 1.5% |
| Mar 2026 | 93.6% | 5.3% | 1.1% |
| Apr 2026 | 91.9% | 6.4% | 1.8% |
| May 2026 | 93% | 5.5% | 1.5% |
| Jun 2026 | 94.1% | 4.6% | 1.4% |
| Jul 2026 | 94.5% | 4.4% | 1.1% |
| Aug 2026 | 93.6% | 5.2% | 1.2% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93.6% | 14.3K | +1.2% | -0.8 points | |
| 2, held 2nd | 5.2% | 790 | +19.7% | +0.8 points | |
| 3, held 3rd | 1.2% | 180 | +5.9% | 0 points |
93.6%
held 1st · 14.3K estimated branded searches · +1.2% vs prior month · -0.8 points
5.2%
held 2nd · 790 estimated branded searches · +19.7% vs prior month · +0.8 points
held 3rd · 180 estimated branded searches · +5.9% vs prior month · 0 points
Compare search popularity between PIC Insurance Brokers and its closest rivals
How has branded search demand for PIC Insurance Brokers changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, PIC Insurance Brokers’ estimated Share of Search among tauranga insurance brokers in New Zealand increased from 3.5% to 5.2%.
- Across the 11 months ending August 2026, PIC Insurance Brokers’ estimated Share of Search among tauranga insurance brokers in New Zealand peaked at 6.4% in April 2026 and was lowest at 3.5% in October 2025.
How did search popularity change for New Zealand tauranga insurance brokers in August 2026?
3 changes
In August 2026, PIC Insurance Brokers gained estimated Share of Search among tauranga insurance brokers in New Zealand, from 4.4% to 5.2%.
In August 2026, Gallagher Insurance lost estimated Share of Search among tauranga insurance brokers in New Zealand, from 94.5% to 93.6%.
Estimated monthly branded searches for Greenlight Insurance Brokers in New Zealand fell 14.3% over 11 measured months, from 210 to 180 in August 2026.
How is PIC Insurance Brokers measured?
Brandwave collects information about searches that people make online using PIC Insurance Brokers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- pic insurance brokers
- pic insurance brokers auckland
- pic insurance brokers new zealand
- pic insurance brokers nz
- pic.co.nz
Do you work for PIC Insurance Brokers? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is PIC Insurance Brokers your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.