PIC Insurance Brokers vs PSC Insurance Brokers:Which is more popular by branded search in New Zealand?
In August 2026, PIC Insurance Brokers had more branded searches than PSC Insurance Brokers among auckland insurance brokers in New Zealand. PIC Insurance Brokers was estimated to have 790 branded searches compared to PSC Insurance Brokers’ 130, and held a 4.9% Share of Search versus PSC Insurance Brokers’ 0.81%.
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Which is more popular in search, PIC Insurance Brokers or PSC Insurance Brokers?
Compare Auckland insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PIC Insurance Brokers, PSC Insurance Brokers. The figures are in the table below the chart.
View monthly share of search table
| Month | Gallagher Insurance | PIC Insurance Brokers | ICIB BROKERWEB | Frank Risk Management | PSC Insurance Brokers | Primesure Insurance Brokers |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.5% | 3.3% | 3.9% | 0.61% | 1.1% | 0.55% |
| Nov 2025 | 88.9% | 4.4% | 4.1% | 0.81% | 1.1% | 0.75% |
| Dec 2025 | 90.1% | 3.7% | 3.7% | 0.57% | 0.89% | 0.97% |
| Jan 2026 | 90.7% | 3.7% | 3.6% | 0.59% | 0.85% | 0.52% |
| Feb 2026 | 88.7% | 4.9% | 3.9% | 0.88% | 1% | 0.63% |
| Mar 2026 | 87.5% | 4.9% | 4.9% | 0.97% | 1.1% | 0.61% |
| Apr 2026 | 85.7% | 5.9% | 5.1% | 1.3% | 0.98% | 0.98% |
| May 2026 | 88.3% | 5.2% | 4.2% | 0.82% | 0.88% | 0.57% |
| Jun 2026 | 88.8% | 4.3% | 4.2% | 0.81% | 1.1% | 0.87% |
| Jul 2026 | 88.9% | 4.2% | 4.6% | 0.82% | 0.88% | 0.69% |
| Aug 2026 | 88.7% | 4.9% | 4% | 0.99% | 0.81% | 0.62% |
| Sep 2026 | — | — | — | — | — | — |
How has the PIC Insurance Brokers and PSC Insurance Brokers comparison changed over the last 12 months?
3 findings
- PIC Insurance Brokers was ahead of PSC Insurance Brokers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, PIC Insurance Brokers’ estimated Share of Search among auckland insurance brokers in New Zealand moved from 3.3% to 4.9%, and its estimated monthly branded searches moved from 600 to 790.
- Across the 11 months ending August 2026, PSC Insurance Brokers’ estimated Share of Search among auckland insurance brokers in New Zealand moved from 1.1% to 0.81%, and its estimated monthly branded searches moved from 200 to 130.
How did search popularity change for New Zealand auckland insurance brokers in August 2026?
2 changes
In August 2026, PIC Insurance Brokers overtook ICIB BROKERWEB to rank 2nd among auckland insurance brokers in New Zealand, at 4.9%.
In August 2026, PSC Insurance Brokers fell from 4th to 5th among auckland insurance brokers in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using PIC Insurance Brokers’ and PSC Insurance Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PIC Insurance Brokers
5 branded search terms
- pic insurance brokers
- pic insurance brokers auckland
- pic insurance brokers new zealand
- pic insurance brokers nz
- pic.co.nz
PSC Insurance Brokers
3 branded search terms
- psc broking
- psc insurance brokers
- psc insurance brokers nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.