Brandwave

How popular isPIC Insurance Brokers?

In October 2026, people searched for PIC Insurance Brokers by name about 720 times in New Zealand, a 22% increase from the previous year. These searches made up 18% of all New Zealand Auckland insurance broker searches, placing PIC Insurance Brokers second out of ten brokers. When we asked both ChatGPT and Google AI Overviews about Auckland insurance brokers, PIC Insurance Brokers appeared in two of the four answers and was the fifth most recommended of the ten.

Search and AI answers in October 2026

PIC Insurance Brokers is the second most searched of 10 competitors and the fifth most recommended in the AI answers we collected.

  1. Gallagher InsuranceShare of searches 29.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. PIC Insurance BrokersShare of searches 18%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  3. RothburyShare of searches 18%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. Blanket InsuranceShare of searches 9.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. Marble InsuranceShare of searches 9.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st

+5 more

PIC Insurance Brokers website (opens in a new tab)

Follow PIC Insurance Brokers and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top Auckland insurance brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, PIC Insurance Brokers was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. PIC Insurance Brokers is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Marble Insurance1st
  2. Rothbury2nd
  3. Blanket Insurance3rd
  4. Elan Insurance Brokers4th
  5. PIC Insurance Brokers5th
  6. Gallagher Insurance–
  7. ICIB BROKERWEB–
  8. PSC Insurance Brokers–
  9. Primesure Insurance Brokers–
  10. Frank Risk Management–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rothbury3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blanket Insurance3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marble Insurance3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Elan Insurance Brokers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PIC Insurance Brokers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gallagher Insurance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ICIB BROKERWEB0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PSC Insurance Brokers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Primesure Insurance Brokers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Frank Risk Management0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland insurance brokers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for PIC Insurance Brokers compared with other New Zealand Auckland insurance brokers?

PIC Insurance Brokers against Auckland insurance brokers in New Zealand, by month

Share of searches by month for Gallagher Insurance, PIC Insurance Brokers, Rothbury, Blanket Insurance, Marble Insurance, ICIB BROKERWEB, PSC Insurance Brokers. The figures are in the table below the chart.

View monthly share of searches table
MonthGallagher InsurancePIC Insurance BrokersRothburyBlanket InsuranceMarble InsuranceICIB BROKERWEBPSC Insurance BrokersPrimesure Insurance BrokersElan Insurance BrokersFrank Risk Management
Nov 202530.8%12.7%19.2%10.4%8.4%9.1%3.2%2.9%1.9%1.3%
Dec 202533.9%11.5%21.1%9.3%6.2%8.8%3.5%3.1%1.8%0.88%
Jan 202630.4%12.2%22.4%12.2%6.5%9.1%3%1.9%1.1%1.1%
Feb 202629.9%15.1%18.6%12.3%5.3%8.8%2.5%1.9%4.7%0.94%
Mar 202627.2%13.6%20.4%11%5.9%11.6%2.3%2%4.5%1.4%
Apr 202624.5%15.3%18.8%12.4%12.4%8.6%2.5%2.2%1.9%1.3%
May 202629.3%14.5%17.8%11.8%9.7%10.3%2.4%1.5%1.5%1.2%
Jun 202625.2%12.3%22.6%12.3%10.1%9.7%2.5%2.5%1.6%1.3%
Jul 202629.5%12.2%22.6%8.2%10%10.3%2.5%2.2%1.3%1.3%
Aug 202630.6%15.6%19.2%10.4%8.5%7.8%2.6%2.3%1.3%1.6%
Sep 202632%13.3%20.1%8.8%8.8%9.5%2.7%2%1.7%1%
Oct 202629.9%18%18%9.8%9.8%7.3%3%1.8%1.2%1.2%

  1. 1.Gallagher Insurance

    29.9%

    Held 1st. 980 estimated branded searches, +4.3% vs prior month. Share -2.1 points.

  2. 2.PIC Insurance Brokers

    18%

    Moved from 3rd to 2nd. 590 estimated branded searches, +51.3% vs prior month. Share +4.7 points.

  3. 3.Rothbury

    18%

    Moved from 2nd to 3rd. 590 estimated branded searches, 0% vs prior month. Share -2.1 points.

  4. 4.Blanket Insurance

    9.8%

    Moved from 5th to 4th. 320 estimated branded searches, +23.1% vs prior month. Share +0.9 points.

  5. 5.Marble Insurance

    9.8%

    Moved from 6th to 5th. 320 estimated branded searches, +23.1% vs prior month. Share +0.9 points.

  6. 6.ICIB BROKERWEB

    7.3%

    Moved from 4th to 6th. 240 estimated branded searches, -14.3% vs prior month. Share -2.2 points.

  7. 7.PSC Insurance Brokers

    3%

    Held 7th. 100 estimated branded searches, +25% vs prior month. Share +0.3 points.

  8. 8.Primesure Insurance Brokers

    1.8%

    Held 8th. 60 estimated branded searches, 0% vs prior month. Share -0.2 points.

  9. 9.Elan Insurance Brokers

    1.2%

    Held 9th. 40 estimated branded searches, -20% vs prior month. Share -0.5 points.

  10. 10.Frank Risk Management

    1.2%

    Held 10th. 40 estimated branded searches, +33.3% vs prior month. Share +0.2 points.

Compare popularity between PIC Insurance Brokers and its closest rivals

Every comparison with PIC Insurance Brokers

14 comparisons

How has branded search demand for PIC Insurance Brokers changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for PIC Insurance Brokers in New Zealand rose from 590 to 720.
  • Across the 12 months ending October 2026, PIC Insurance Brokers’ share of searches among Auckland insurance brokers in New Zealand increased from 12.7% to 18%.
  • Across the 12 months ending October 2026, PIC Insurance Brokers’ share of searches among Auckland insurance brokers in New Zealand peaked at 18% in October 2026 and was lowest at 11.5% in December 2025.
  • Across the 12 months ending October 2026, PIC Insurance Brokers rose from 3rd to 2nd among Auckland insurance brokers in New Zealand.

How did search popularity change for New Zealand Auckland insurance brokers in October 2026?

6 changes

  1. In October 2026, Blanket Insurance overtook ICIB BROKERWEB to rank 4th among Auckland insurance brokers in New Zealand, with 9.8% of the searches.

  2. In October 2026, Marble Insurance overtook ICIB BROKERWEB to rank 5th among Auckland insurance brokers in New Zealand, with 9.8% of the searches.

  3. In October 2026, PIC Insurance Brokers overtook Rothbury to rank 2nd among Auckland insurance brokers in New Zealand, with 18% of the searches.

  4. In October 2026, ICIB BROKERWEB lost share of searches among Auckland insurance brokers in New Zealand, from 9.5% to 7.3%.

  5. In October 2026, Gallagher Insurance lost share of searches among Auckland insurance brokers in New Zealand, from 32% to 29.9%.

  6. In October 2026, Rothbury lost share of searches among Auckland insurance brokers in New Zealand, from 20.1% to 18%.

How are PIC Insurance Brokers’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using PIC Insurance Brokers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pic insurance brokers

Do you work for PIC Insurance Brokers? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does PIC Insurance Brokers compete?

PIC Insurance Brokers is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Insurance brokers3rd of 817%Show ranking
Auckland insurance brokers2nd of 1018%Shown above
Creator with pink hair and a pink jacket

Is PIC Insurance Brokers your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free