ICIB BROKERWEB vs PIC Insurance Brokers:Which is more popular by branded search in New Zealand?
In August 2026, PIC Insurance Brokers had more branded searches than ICIB BROKERWEB among auckland insurance brokers in New Zealand. PIC Insurance Brokers was estimated to have 790 branded searches compared to ICIB BROKERWEB’s 640, and held a 4.9% Share of Search versus ICIB BROKERWEB’s 4%.
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Which is more popular in search, ICIB BROKERWEB or PIC Insurance Brokers?
Compare Auckland insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PIC Insurance Brokers, ICIB BROKERWEB. The figures are in the table below the chart.
View monthly share of search table
| Month | Gallagher Insurance | PIC Insurance Brokers | ICIB BROKERWEB | Frank Risk Management | PSC Insurance Brokers | Primesure Insurance Brokers |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.5% | 3.3% | 3.9% | 0.61% | 1.1% | 0.55% |
| Nov 2025 | 88.9% | 4.4% | 4.1% | 0.81% | 1.1% | 0.75% |
| Dec 2025 | 90.1% | 3.7% | 3.7% | 0.57% | 0.89% | 0.97% |
| Jan 2026 | 90.7% | 3.7% | 3.6% | 0.59% | 0.85% | 0.52% |
| Feb 2026 | 88.7% | 4.9% | 3.9% | 0.88% | 1% | 0.63% |
| Mar 2026 | 87.5% | 4.9% | 4.9% | 0.97% | 1.1% | 0.61% |
| Apr 2026 | 85.7% | 5.9% | 5.1% | 1.3% | 0.98% | 0.98% |
| May 2026 | 88.3% | 5.2% | 4.2% | 0.82% | 0.88% | 0.57% |
| Jun 2026 | 88.8% | 4.3% | 4.2% | 0.81% | 1.1% | 0.87% |
| Jul 2026 | 88.9% | 4.2% | 4.6% | 0.82% | 0.88% | 0.69% |
| Aug 2026 | 88.7% | 4.9% | 4% | 0.99% | 0.81% | 0.62% |
| Sep 2026 | — | — | — | — | — | — |
How has the ICIB BROKERWEB and PIC Insurance Brokers comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: PIC Insurance Brokers took it in November 2025, ICIB BROKERWEB took it in July 2026, PIC Insurance Brokers took it in August 2026.
- Across the 11 months ending August 2026, ICIB BROKERWEB’s estimated Share of Search among auckland insurance brokers in New Zealand moved from 3.9% to 4%, and its estimated monthly branded searches moved from 710 to 640.
- Across the 11 months ending August 2026, PIC Insurance Brokers’ estimated Share of Search among auckland insurance brokers in New Zealand moved from 3.3% to 4.9%, and its estimated monthly branded searches moved from 600 to 790.
How did search popularity change for New Zealand auckland insurance brokers in August 2026?
2 changes
In August 2026, PIC Insurance Brokers overtook ICIB BROKERWEB to rank 2nd among auckland insurance brokers in New Zealand, at 4.9%.
In August 2026, ICIB BROKERWEB lost estimated Share of Search among auckland insurance brokers in New Zealand, from 4.6% to 4%.
How each brand is measured
Brandwave collects information about searches that people make online using ICIB BROKERWEB’s and PIC Insurance Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ICIB BROKERWEB
5 branded search terms
- icib
- icib brokerweb
- icib brokerweb christchurch
- icib brokerweb hamilton
- icib insurance
PIC Insurance Brokers
5 branded search terms
- pic insurance brokers
- pic insurance brokers auckland
- pic insurance brokers new zealand
- pic insurance brokers nz
- pic.co.nz
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