Elan Insurance Brokers vs PIC Insurance Brokers:Which is more popular in New Zealand?
In October 2026, PIC Insurance Brokers had more branded searches than Elan Insurance Brokers among Auckland insurance brokers in New Zealand. PIC Insurance Brokers had about 590 branded searches, while Elan Insurance Brokers had 40. PIC Insurance Brokers made up 18% of all Auckland insurance broker searches we track, and Elan Insurance Brokers accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about Auckland insurance brokers, Elan Insurance Brokers appeared in three of the four answers and PIC Insurance Brokers in two. Elan Insurance Brokers was mentioned before PIC Insurance Brokers in two out of three answers.
Who do people search for more?
PIC Insurance Brokers, about 15 searches for every 1 for Elan Insurance Brokers
Who does AI mention more?
Elan Insurance Brokers, mentioned in 3 of 4 answers, PIC Insurance Brokers in 2
Who does AI recommend more?
Elan Insurance Brokers, named ahead of PIC Insurance Brokers in 2 of 3 answers
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Top Auckland insurance brokers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Elan Insurance Brokers was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. PIC Insurance Brokers was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Elan Insurance Brokers was listed before PIC Insurance Brokers in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rothbury3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Blanket Insurance3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Marble Insurance3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Elan Insurance Brokers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- PIC Insurance Brokers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Gallagher Insurance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
ICIB BROKERWEB0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
PSC Insurance Brokers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Primesure Insurance Brokers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Frank Risk Management0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Auckland insurance brokers
4 answers
Asked ChatGPT
“Which insurance broker should I hire in Auckland, New Zealand?”
Asked ChatGPT
“What are the best insurance brokers in Auckland, New Zealand?”
Asked ChatGPT
“What's the best insurance broker in Auckland, New Zealand for insurance cover?”
Searched Google, AI Overview
“insurance brokers auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“business insurance auckland”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Elan Insurance Brokers or PIC Insurance Brokers more popular in search?
This chart shows how often people search Google for Elan Insurance Brokers and PIC Insurance Brokers by name. Each line represents a brand's share of searches for all ten Auckland insurance brokers we track, month by month, from searches in New Zealand.
Share of searches by month for PIC Insurance Brokers, Elan Insurance Brokers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gallagher Insurance | PIC Insurance Brokers | Rothbury | Blanket Insurance | Marble Insurance | ICIB BROKERWEB | PSC Insurance Brokers | Primesure Insurance Brokers | Elan Insurance Brokers | Frank Risk Management |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 30.8% | 12.7% | 19.2% | 10.4% | 8.4% | 9.1% | 3.2% | 2.9% | 1.9% | 1.3% |
| Dec 2025 | 33.9% | 11.5% | 21.1% | 9.3% | 6.2% | 8.8% | 3.5% | 3.1% | 1.8% | 0.88% |
| Jan 2026 | 30.4% | 12.2% | 22.4% | 12.2% | 6.5% | 9.1% | 3% | 1.9% | 1.1% | 1.1% |
| Feb 2026 | 29.9% | 15.1% | 18.6% | 12.3% | 5.3% | 8.8% | 2.5% | 1.9% | 4.7% | 0.94% |
| Mar 2026 | 27.2% | 13.6% | 20.4% | 11% | 5.9% | 11.6% | 2.3% | 2% | 4.5% | 1.4% |
| Apr 2026 | 24.5% | 15.3% | 18.8% | 12.4% | 12.4% | 8.6% | 2.5% | 2.2% | 1.9% | 1.3% |
| May 2026 | 29.3% | 14.5% | 17.8% | 11.8% | 9.7% | 10.3% | 2.4% | 1.5% | 1.5% | 1.2% |
| Jun 2026 | 25.2% | 12.3% | 22.6% | 12.3% | 10.1% | 9.7% | 2.5% | 2.5% | 1.6% | 1.3% |
| Jul 2026 | 29.5% | 12.2% | 22.6% | 8.2% | 10% | 10.3% | 2.5% | 2.2% | 1.3% | 1.3% |
| Aug 2026 | 30.6% | 15.6% | 19.2% | 10.4% | 8.5% | 7.8% | 2.6% | 2.3% | 1.3% | 1.6% |
| Sep 2026 | 32% | 13.3% | 20.1% | 8.8% | 8.8% | 9.5% | 2.7% | 2% | 1.7% | 1% |
| Oct 2026 | 29.9% | 18% | 18% | 9.8% | 9.8% | 7.3% | 3% | 1.8% | 1.2% | 1.2% |
How has branded search for Elan Insurance Brokers and PIC Insurance Brokers changed in New Zealand over the last 12 months?
3 findings
- PIC Insurance Brokers was ahead of Elan Insurance Brokers in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Elan Insurance Brokers’ share of searches among Auckland insurance brokers in New Zealand moved from 1.9% to 1.2%, and its estimated monthly branded searches moved from 60 to 40.
- Across the 12 months ending October 2026, PIC Insurance Brokers’ share of searches among Auckland insurance brokers in New Zealand moved from 12.7% to 18%, and its estimated monthly branded searches moved from 390 to 590.
How did search popularity change for New Zealand Auckland insurance brokers in October 2026?
2 changes
In October 2026, PIC Insurance Brokers overtook Rothbury to rank 2nd among Auckland insurance brokers in New Zealand, with 18% of the searches.
Estimated monthly branded searches for Elan Insurance Brokers in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in October 2026.
How are Elan Insurance Brokers’ and PIC Insurance Brokers’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Elan Insurance Brokers’ and PIC Insurance Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Elan Insurance Brokers
2 branded search terms
- elan insurance
- elan insurance brokers
PIC Insurance Brokers
1 branded search term
- pic insurance brokers
Other head-to-heads among Auckland insurance brokers
- Gallagher Insurance vs PIC Insurance Brokers: compare popularity
- Gallagher Insurance vs Rothbury: compare popularity
- Gallagher Insurance vs Blanket Insurance: compare popularity
- Gallagher Insurance vs Marble Insurance: compare popularity
- PIC Insurance Brokers vs Rothbury: compare popularity
- PIC Insurance Brokers vs Blanket Insurance: compare popularity
Put your own brand in this comparison
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