Brandwave

Gallagher Insurance vs Rothbury:Which is more popular in New Zealand?

In October 2026, Gallagher Insurance had more branded searches than Rothbury among Auckland insurance brokers in New Zealand. Gallagher Insurance had about 980 branded searches, while Rothbury had 590. Gallagher Insurance made up 29.9% of all Auckland insurance broker searches we track, and Rothbury accounted for 18%. When we asked ChatGPT and Google AI Overviews about Auckland insurance brokers, Rothbury appeared in three of the four answers and Gallagher Insurance in none.

Among Auckland insurance brokers in New Zealand in October 2026

Who do people search for more?

Gallagher Insurance, about 66% more searches than Rothbury

Gallagher Insurance 980 searchesRothbury 590 searches

Who does AI mention more?

Rothbury, mentioned in 3 of 4 answers, Gallagher Insurance in 0

Rothbury in 3 of 4Gallagher Insurance in 0 of 4

Who does AI recommend more?

Rothbury, the only one of the two named

Rothbury first in 3Gallagher Insurance never named

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Top Auckland insurance brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Rothbury was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Gallagher Insurance did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Marble Insurance1st
  2. Rothbury2nd
  3. Blanket Insurance3rd
  4. Elan Insurance Brokers4th
  5. PIC Insurance Brokers5th
  6. Gallagher Insurance–
  7. ICIB BROKERWEB–
  8. PSC Insurance Brokers–
  9. Primesure Insurance Brokers–
  10. Frank Risk Management–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rothbury3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blanket Insurance3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marble Insurance3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Elan Insurance Brokers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PIC Insurance Brokers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gallagher Insurance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ICIB BROKERWEB0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PSC Insurance Brokers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Primesure Insurance Brokers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Frank Risk Management0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland insurance brokers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Gallagher Insurance or Rothbury more popular in search?

This chart shows how often people search Google for Gallagher Insurance and Rothbury by name. Each line represents a brand's share of searches for all ten Auckland insurance brokers we track, month by month, from searches in New Zealand.

Gallagher Insurance and Rothbury among Auckland insurance brokers in New Zealand, by month

Share of searches by month for Gallagher Insurance, Rothbury. The figures are in the table below the chart.

View monthly share of searches table
MonthGallagher InsurancePIC Insurance BrokersRothburyBlanket InsuranceMarble InsuranceICIB BROKERWEBPSC Insurance BrokersPrimesure Insurance BrokersElan Insurance BrokersFrank Risk Management
Nov 202530.8%12.7%19.2%10.4%8.4%9.1%3.2%2.9%1.9%1.3%
Dec 202533.9%11.5%21.1%9.3%6.2%8.8%3.5%3.1%1.8%0.88%
Jan 202630.4%12.2%22.4%12.2%6.5%9.1%3%1.9%1.1%1.1%
Feb 202629.9%15.1%18.6%12.3%5.3%8.8%2.5%1.9%4.7%0.94%
Mar 202627.2%13.6%20.4%11%5.9%11.6%2.3%2%4.5%1.4%
Apr 202624.5%15.3%18.8%12.4%12.4%8.6%2.5%2.2%1.9%1.3%
May 202629.3%14.5%17.8%11.8%9.7%10.3%2.4%1.5%1.5%1.2%
Jun 202625.2%12.3%22.6%12.3%10.1%9.7%2.5%2.5%1.6%1.3%
Jul 202629.5%12.2%22.6%8.2%10%10.3%2.5%2.2%1.3%1.3%
Aug 202630.6%15.6%19.2%10.4%8.5%7.8%2.6%2.3%1.3%1.6%
Sep 202632%13.3%20.1%8.8%8.8%9.5%2.7%2%1.7%1%
Oct 202629.9%18%18%9.8%9.8%7.3%3%1.8%1.2%1.2%

How has branded search for Gallagher Insurance and Rothbury changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland insurance brokers in October 2026?

3 changes

  1. In October 2026, PIC Insurance Brokers overtook Rothbury to rank 2nd among Auckland insurance brokers in New Zealand, with 18% of the searches.

  2. In October 2026, Gallagher Insurance lost share of searches among Auckland insurance brokers in New Zealand, from 32% to 29.9%.

  3. In October 2026, Rothbury lost share of searches among Auckland insurance brokers in New Zealand, from 20.1% to 18%.

How are Gallagher Insurance’s and Rothbury’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Gallagher Insurance’s and Rothbury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gallagher Insurance

12 branded search terms

  • ajg insurance
  • ajg insurance broker
  • gallagher boat insurance
  • gallagher car insurance
  • gallagher home insurance
  • gallagher insurance agency
  • gallagher insurance quote
  • gallagher insurance services
  • gallagher landlord insurance
  • gallagher life insurance
  • gallagher pet insurance
  • gallagher travel insurance

Rothbury

1 branded search term

  • rothbury insurance

How the Brand Demand Index is measured

Other head-to-heads among Auckland insurance brokers

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