How popular isMarsh?
In October 2026, people searched for Marsh by name about 490 times in New Zealand, a 19.5% increase from the previous year. These searches made up 11.6% of all New Zealand insurance broker searches, placing Marsh fourth out of eight brokers. When we asked both ChatGPT and Google AI Overviews about insurance brokers, Marsh appeared in two of the five answers and was the fifth most recommended of the eight.
Marsh is the fourth most searched of 8 competitors and the fifth most recommended in the AI answers we collected.
RothburyShare of searches 31.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
AonShare of searches 25.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
PIC Insurance BrokersShare of searches 17%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
MarshShare of searches 11.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Crombie LockwoodShare of searches 10.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top insurance brokers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Marsh was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Marsh is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rothbury4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PIC Insurance Brokers2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Marsh2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Insurance Advisernet2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
NZbrokers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gallagher Insurance1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Crombie Lockwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about insurance brokers
5 answers
Asked ChatGPT
“Which insurance broker should I use in New Zealand?”
Asked ChatGPT
“What are the best insurance brokers in New Zealand?”
Asked ChatGPT
“What's the best insurance broker in New Zealand for business cover?”
Searched Google, AI Overview
“insurance brokers nz”
Searched Google, AI Overview
“house insurance broker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Marsh compared with other New Zealand insurance brokers?
Share of searches by month for Rothbury, Aon, PIC Insurance Brokers, Marsh, Crombie Lockwood, Insurance Advisernet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rothbury | Aon | PIC Insurance Brokers | Marsh | Crombie Lockwood | Insurance Advisernet | NZbrokers | Gallagher Insurance |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 32.2% | 27.3% | 11.6% | 8% | 14.9% | 2.7% | 3.3% | 0% |
| Dec 2025 | 35.5% | 28.2% | 10.5% | 8.3% | 14.2% | 1.9% | 1.3% | 0% |
| Jan 2026 | 32.6% | 33.4% | 9.7% | 8.5% | 13.1% | 1.4% | 1.4% | 0% |
| Feb 2026 | 32.9% | 27.9% | 14.5% | 8.3% | 13.1% | 1.8% | 1.4% | 0% |
| Mar 2026 | 33.9% | 29.3% | 12.7% | 8.8% | 12.1% | 1.9% | 1.2% | 0% |
| Apr 2026 | 32.9% | 27.6% | 14.6% | 8.1% | 13.2% | 2.2% | 1.4% | 0% |
| May 2026 | 32.9% | 27.8% | 14.5% | 9.9% | 11.3% | 2.2% | 1.4% | 0% |
| Jun 2026 | 33.1% | 27.6% | 12% | 11.6% | 11.4% | 2.2% | 1.4% | 0.81% |
| Jul 2026 | 32% | 32% | 11.5% | 9.7% | 10.9% | 2.7% | 0.97% | 0.19% |
| Aug 2026 | 31.5% | 32.2% | 14% | 9.3% | 9.5% | 1.7% | 1.4% | 0.39% |
| Sep 2026 | 33.5% | 28.4% | 12.1% | 12.1% | 9.5% | 2.9% | 1% | 0.41% |
| Oct 2026 | 31.2% | 25.5% | 17% | 11.6% | 10.9% | 2.1% | 1.2% | 0.47% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.2% | 1.3K | -19% | -2.3 points | |
| 2, held 2nd | 25.5% | 1.1K | -21.7% | -2.9 points | |
| 3, moved from 4th to 3rd | 17% | 720 | +22% | +4.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.6% | 490 | -16.9% | -0.6 pointsmoved from 3rd to 4th | |
| 5, held 5th | 10.9% | 460 | 0% | +1.4 points | |
| 6, held 6th | 2.1% | 90 | -35.7% | -0.8 points | |
| 7, held 7th | 1.2% | 50 | 0% | +0.2 points | |
| 8, held 8th | 0.47% | 20 | 0% | +0.1 points |
1.
Rothbury31.2%
Held 1st. 1.3K estimated branded searches, -19% vs prior month. Share -2.3 points.
2.
Aon25.5%
Held 2nd. 1.1K estimated branded searches, -21.7% vs prior month. Share -2.9 points.
Moved from 4th to 3rd. 720 estimated branded searches, +22% vs prior month. Share +4.9 points.
4.
Marsh11.6%
Moved from 3rd to 4th. 490 estimated branded searches, -16.9% vs prior month. Share -0.6 points.
10.9%
Held 5th. 460 estimated branded searches, 0% vs prior month. Share +1.4 points.
2.1%
Held 6th. 90 estimated branded searches, -35.7% vs prior month. Share -0.8 points.
1.2%
Held 7th. 50 estimated branded searches, 0% vs prior month. Share +0.2 points.
0.47%
Held 8th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Marsh and its closest rivals
Every comparison with Marsh
7 comparisons
How has branded search demand for Marsh changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Marsh in New Zealand rose from 410 to 490.
- Across the 12 months ending October 2026, Marsh’s share of searches among insurance brokers in New Zealand increased from 8% to 11.6%.
- Across the 12 months ending October 2026, Marsh’s share of searches among insurance brokers in New Zealand peaked at 12.1% in September 2026 and was lowest at 8% in November 2025.
- Across the 12 months ending October 2026, Marsh rose from 5th to 4th among insurance brokers in New Zealand.
How did search popularity change for New Zealand insurance brokers in October 2026?
6 changes
In October 2026, PIC Insurance Brokers overtook Marsh to rank 3rd among insurance brokers in New Zealand, with 17% of the searches.
In October 2026, Crombie Lockwood gained share of searches among insurance brokers in New Zealand, from 9.5% to 10.9%.
In October 2026, Aon lost share of searches among insurance brokers in New Zealand, from 28.4% to 25.5%.
In October 2026, Rothbury lost share of searches among insurance brokers in New Zealand, from 33.5% to 31.2%.
In October 2026, Insurance Advisernet lost share of searches among insurance brokers in New Zealand, from 2.9% to 2.1%.
In October 2026, Marsh lost share of searches among insurance brokers in New Zealand, from 12.1% to 11.6%.
How are Marsh’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Marsh’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- marsh broker
- marsh business insurance
- marsh insurance
- marsh insurance broker
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