Insurance Advisernet vs Marsh:Which is more popular in New Zealand?
In October 2026, Marsh had more branded searches than Insurance Advisernet among insurance brokers in New Zealand. Marsh had about 490 branded searches, while Insurance Advisernet had 90. Marsh made up 11.6% of all insurance broker searches we track, and Insurance Advisernet accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about insurance brokers, Insurance Advisernet and Marsh each appeared in two of the five answers. Insurance Advisernet and Marsh were each mentioned first in one of the two answers that named either.
Who do people search for more?
Marsh, about 5 searches for every 1 for Insurance Advisernet
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top insurance brokers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Insurance Advisernet was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Marsh was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Insurance Advisernet and Marsh were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rothbury4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PIC Insurance Brokers2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Marsh2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Insurance Advisernet2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
NZbrokers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gallagher Insurance1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Crombie Lockwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about insurance brokers
5 answers
Asked ChatGPT
“Which insurance broker should I use in New Zealand?”
Asked ChatGPT
“What are the best insurance brokers in New Zealand?”
Asked ChatGPT
“What's the best insurance broker in New Zealand for business cover?”
Searched Google, AI Overview
“insurance brokers nz”
Searched Google, AI Overview
“house insurance broker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Insurance Advisernet or Marsh more popular in search?
This chart shows how often people search Google for Insurance Advisernet and Marsh by name. Each line represents a brand's share of searches for all eight insurance brokers we track, month by month, from searches in New Zealand.
Share of searches by month for Marsh, Insurance Advisernet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rothbury | Aon | PIC Insurance Brokers | Marsh | Crombie Lockwood | Insurance Advisernet | NZbrokers | Gallagher Insurance |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 32.2% | 27.3% | 11.6% | 8% | 14.9% | 2.7% | 3.3% | 0% |
| Dec 2025 | 35.5% | 28.2% | 10.5% | 8.3% | 14.2% | 1.9% | 1.3% | 0% |
| Jan 2026 | 32.6% | 33.4% | 9.7% | 8.5% | 13.1% | 1.4% | 1.4% | 0% |
| Feb 2026 | 32.9% | 27.9% | 14.5% | 8.3% | 13.1% | 1.8% | 1.4% | 0% |
| Mar 2026 | 33.9% | 29.3% | 12.7% | 8.8% | 12.1% | 1.9% | 1.2% | 0% |
| Apr 2026 | 32.9% | 27.6% | 14.6% | 8.1% | 13.2% | 2.2% | 1.4% | 0% |
| May 2026 | 32.9% | 27.8% | 14.5% | 9.9% | 11.3% | 2.2% | 1.4% | 0% |
| Jun 2026 | 33.1% | 27.6% | 12% | 11.6% | 11.4% | 2.2% | 1.4% | 0.81% |
| Jul 2026 | 32% | 32% | 11.5% | 9.7% | 10.9% | 2.7% | 0.97% | 0.19% |
| Aug 2026 | 31.5% | 32.2% | 14% | 9.3% | 9.5% | 1.7% | 1.4% | 0.39% |
| Sep 2026 | 33.5% | 28.4% | 12.1% | 12.1% | 9.5% | 2.9% | 1% | 0.41% |
| Oct 2026 | 31.2% | 25.5% | 17% | 11.6% | 10.9% | 2.1% | 1.2% | 0.47% |
How has branded search for Insurance Advisernet and Marsh changed in New Zealand over the last 12 months?
3 findings
- Marsh was ahead of Insurance Advisernet in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Insurance Advisernet’s share of searches among insurance brokers in New Zealand moved from 2.7% to 2.1%, and its estimated monthly branded searches moved from 140 to 90.
- Across the 12 months ending October 2026, Marsh’s share of searches among insurance brokers in New Zealand moved from 8% to 11.6%, and its estimated monthly branded searches moved from 410 to 490.
How did search popularity change for New Zealand insurance brokers in October 2026?
3 changes
In October 2026, PIC Insurance Brokers overtook Marsh to rank 3rd among insurance brokers in New Zealand, with 17% of the searches.
In October 2026, Insurance Advisernet lost share of searches among insurance brokers in New Zealand, from 2.9% to 2.1%.
In October 2026, Marsh lost share of searches among insurance brokers in New Zealand, from 12.1% to 11.6%.
How are Insurance Advisernet’s and Marsh’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Insurance Advisernet’s and Marsh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Insurance Advisernet
1 branded search term
- insurance advisernet
Marsh
4 branded search terms
- marsh broker
- marsh business insurance
- marsh insurance
- marsh insurance broker
Other head-to-heads among insurance brokers
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