Brandwave

How popular isMarsh in search?

In August 2026, there were an estimated 950 branded searches for Marsh in New Zealand which is up 8% over the last 11 months. Marsh holds 4.7% estimated Share of Search among New Zealand insurance brokers and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Gallagher Insurance71.1%
  2. Aon12%
  3. Rothbury9.2%
  4. Marsh4.7%
  5. Crombie Lockwood2.6%
  6. NZbrokers0.35%
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Which insurance brokers compete with Marsh?

Marsh against insurance brokers in New Zealand, by month

Share of Search by month for Gallagher Insurance, Aon, Rothbury, Marsh, Crombie Lockwood. The figures are in the table below the chart.

View monthly share of search table
MonthGallagher InsuranceAonRothburyMarshCrombie LockwoodNZbrokers
Oct 202572.4%9.4%10%3.9%3.5%0.75%
Nov 202569.8%10.6%9.7%5.2%3.9%0.83%
Dec 202570.5%10.3%10.2%5%3.6%0.32%
Jan 202669.7%12.1%9.5%5%3.4%0.35%
Feb 202670.5%11.3%9.5%5%3.3%0.35%
Mar 202667.8%12.2%10.5%5.7%3.4%0.33%
Apr 202667%12.3%11.5%4.9%4%0.41%
May 202671.6%10.3%9.9%4.7%3.1%0.36%
Jun 202671.2%10.6%9.8%5.1%3%0.35%
Jul 202671.1%11.1%9.8%4.9%3%0.25%
Aug 202671.1%12%9.2%4.7%2.6%0.35%
Sep 2026——————

  1. 1.Gallagher Insurance

    71.1%

    held 1st · 14.3K estimated branded searches · +1.2% vs prior month · 0 points

  2. 2.Aon

    12%

    held 2nd · 2.4K estimated branded searches · +9.5% vs prior month · +0.9 points

  3. 3.Rothbury

    9.2%

    held 3rd · 1.9K estimated branded searches · -4.1% vs prior month · -0.5 points

  4. 4.Marsh

    4.7%

    held 4th · 950 estimated branded searches · -2.1% vs prior month · -0.2 points

  5. 5.Crombie Lockwood

    2.6%

    held 5th · 530 estimated branded searches · -10.2% vs prior month · -0.3 points

  6. 6.NZbrokers

    0.35%

    held 6th · 70 estimated branded searches · +40% vs prior month · +0.1 points

Compare search popularity between Marsh and its closest rivals

How has branded search demand for Marsh changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Marsh in New Zealand rose from 880 to 950.
  • Across the 11 months ending August 2026, Marsh’s estimated Share of Search among insurance brokers in New Zealand increased from 3.9% to 4.7%.
  • Across the 11 months ending August 2026, Marsh’s estimated Share of Search among insurance brokers in New Zealand peaked at 5.7% in March 2026 and was lowest at 3.9% in October 2025.

How did search popularity change for New Zealand insurance brokers in August 2026?

  1. In August 2026, Aon gained estimated Share of Search among insurance brokers in New Zealand, from 11.1% to 12%.

  2. In August 2026, Rothbury lost estimated Share of Search among insurance brokers in New Zealand, from 9.8% to 9.2%.

  3. Gallagher Insurance’s estimated Share of Search among insurance brokers in New Zealand has lost ground for 3 months in a row, from 71.6% to 71.1% in August 2026.

  4. Estimated monthly branded searches for NZbrokers in New Zealand fell 58.8% over 11 measured months, from 170 to 70 in August 2026.

  5. Estimated monthly branded searches for Crombie Lockwood in New Zealand fell 33.8% over 11 measured months, from 800 to 530 in August 2026.

Which new plymouth insurance brokers compete with Marsh?

Marsh against new plymouth insurance brokers in New Zealand, by month

Share of Search by month for Gallagher Insurance, Marsh. The figures are in the table below the chart.

View monthly share of search table
MonthGallagher InsuranceMarshGreenlight Insurance BrokersThe AdvisersThe Insurance CollectiveAdAstra
Oct 202593.1%5%1.2%0.63%0.06%0%
Nov 202591.1%6.8%1.4%0.7%0.06%0%
Dec 202591.1%6.5%1.5%0.58%0.33%0%
Jan 202691.1%6.5%1.3%0.66%0.46%0%
Feb 202691.1%6.5%1.5%0.45%0.32%0.13%
Mar 202690.2%7.6%1.1%0.69%0.25%0.13%
Apr 202690.6%6.6%1.8%0.79%0.08%0.08%
May 202691.5%6.1%1.5%0.72%0.2%0.07%
Jun 202691.3%6.5%1.4%0.58%0.19%0.06%
Jul 202691.5%6.3%1.2%0.65%0.32%0.06%
Aug 202691.7%6.1%1.2%0.71%0.26%0.06%
Sep 2026——————

  1. 1.Gallagher Insurance

    91.7%

    held 1st · 14.3K estimated branded searches · +1.2% vs prior month · +0.2 points

  2. 2.Marsh

    6.1%

    held 2nd · 950 estimated branded searches · -2.1% vs prior month · -0.2 points

  3. 3.Greenlight Insurance Brokers

    1.2%

    held 3rd · 190 estimated branded searches · +5.6% vs prior month · +0.1 points

  4. 4.The Advisers

    0.71%

    held 4th · 110 estimated branded searches · +10% vs prior month · +0.1 points

  5. 5.The Insurance Collective

    0.26%

    held 5th · 40 estimated branded searches · -20% vs prior month · -0.1 points

  6. 6.AdAstra

    0.06%

    held 6th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Marsh and its closest rivals

How has branded search demand for Marsh changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Marsh’s estimated Share of Search among new plymouth insurance brokers in New Zealand increased from 5% to 6.1%.
  • Across the 11 months ending August 2026, Marsh’s estimated Share of Search among new plymouth insurance brokers in New Zealand peaked at 7.6% in March 2026 and was lowest at 5% in October 2025.

How did search popularity change for New Zealand new plymouth insurance brokers in August 2026?

  1. Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.

  2. Estimated monthly branded searches for Gallagher Insurance in New Zealand fell 12.6% over 11 measured months, from 16.4K to 14.3K in August 2026.

Which queenstown insurance brokers compete with Marsh?

Marsh against queenstown insurance brokers in New Zealand, by month

Share of Search by month for Gallagher Insurance, Marsh. The figures are in the table below the chart.

View monthly share of search table
MonthGallagher InsuranceMarshFeldwick InsuranceThe Insurance CollectiveResilient Financial
Oct 202593.8%5%1.1%0.06%0.06%
Nov 202591.8%6.8%1.3%0.06%0.06%
Dec 202592%6.6%1%0.33%0.08%
Jan 202692.1%6.6%0.8%0.47%0.07%
Feb 202692.4%6.6%0.66%0.33%0.07%
Mar 202691.3%7.7%0.76%0.25%0.06%
Apr 202692.2%6.7%0.89%0.08%0.08%
May 202692.4%6.1%1.2%0.2%0.07%
Jun 202692.5%6.6%0.71%0.19%0.06%
Jul 202692.6%6.4%0.66%0.33%0.07%
Aug 202693%6.2%0.46%0.26%0.07%
Sep 2026—————

  1. 1.Gallagher Insurance

    93%

    held 1st · 14.3K estimated branded searches · +1.2% vs prior month · +0.4 points

  2. 2.Marsh

    6.2%

    held 2nd · 950 estimated branded searches · -2.1% vs prior month · -0.2 points

  3. 3.Feldwick Insurance

    0.46%

    held 3rd · 70 estimated branded searches · -30% vs prior month · -0.2 points

  4. 4.The Insurance Collective

    0.26%

    held 4th · 40 estimated branded searches · -20% vs prior month · -0.1 points

  5. 5.Resilient Financial

    0.07%

    held 5th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Marsh and its closest rivals

How has branded search demand for Marsh changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Marsh’s estimated Share of Search among queenstown insurance brokers in New Zealand increased from 5% to 6.2%.
  • Across the 11 months ending August 2026, Marsh’s estimated Share of Search among queenstown insurance brokers in New Zealand peaked at 7.7% in March 2026 and was lowest at 5% in October 2025.

How did search popularity change for New Zealand queenstown insurance brokers in August 2026?

  1. Gallagher Insurance’s estimated Share of Search among queenstown insurance brokers in New Zealand has gained ground for 3 months in a row, from 92.4% to 93% in August 2026.

  2. Feldwick Insurance’s estimated Share of Search among queenstown insurance brokers in New Zealand has lost ground for 3 months in a row, from 1.2% to 0.46% in August 2026.

  3. Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.

How is Marsh measured?

Brandwave collects information about searches that people make online using Marsh’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • marsh broker
  • marsh business insurance
  • marsh insurance
  • marsh insurance broker
  • marsh insurance new zealand
  • marsh insurance nz
  • marsh new plymouth
  • marsh new zealand
  • marsh nz

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