Crombie Lockwood vs Marsh:Which is more popular by branded search in New Zealand?
In August 2026, Marsh had more branded searches than Crombie Lockwood among insurance brokers in New Zealand. Marsh was estimated to have 950 branded searches compared to Crombie Lockwood’s 530, and held a 4.7% Share of Search versus Crombie Lockwood’s 2.6%.
Follow Crombie Lockwood vs Marsh and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Crombie Lockwood or Marsh?
Compare the insurance brokers New Zealand businesses and households insure through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Marsh, Crombie Lockwood. The figures are in the table below the chart.
View monthly share of search table
| Month | Gallagher Insurance | Aon | Rothbury | Marsh | Crombie Lockwood | NZbrokers |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.4% | 9.4% | 10% | 3.9% | 3.5% | 0.75% |
| Nov 2025 | 69.8% | 10.6% | 9.7% | 5.2% | 3.9% | 0.83% |
| Dec 2025 | 70.5% | 10.3% | 10.2% | 5% | 3.6% | 0.32% |
| Jan 2026 | 69.7% | 12.1% | 9.5% | 5% | 3.4% | 0.35% |
| Feb 2026 | 70.5% | 11.3% | 9.5% | 5% | 3.3% | 0.35% |
| Mar 2026 | 67.8% | 12.2% | 10.5% | 5.7% | 3.4% | 0.33% |
| Apr 2026 | 67% | 12.3% | 11.5% | 4.9% | 4% | 0.41% |
| May 2026 | 71.6% | 10.3% | 9.9% | 4.7% | 3.1% | 0.36% |
| Jun 2026 | 71.2% | 10.6% | 9.8% | 5.1% | 3% | 0.35% |
| Jul 2026 | 71.1% | 11.1% | 9.8% | 4.9% | 3% | 0.25% |
| Aug 2026 | 71.1% | 12% | 9.2% | 4.7% | 2.6% | 0.35% |
| Sep 2026 | — | — | — | — | — | — |
How has the Crombie Lockwood and Marsh comparison changed over the last 12 months?
3 findings
- Marsh was ahead of Crombie Lockwood in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Crombie Lockwood’s estimated Share of Search among insurance brokers in New Zealand moved from 3.5% to 2.6%, and its estimated monthly branded searches moved from 800 to 530.
- Across the 11 months ending August 2026, Marsh’s estimated Share of Search among insurance brokers in New Zealand moved from 3.9% to 4.7%, and its estimated monthly branded searches moved from 880 to 950.
How did search popularity change for New Zealand insurance brokers in August 2026?
1 change
Estimated monthly branded searches for Crombie Lockwood in New Zealand fell 33.8% over 11 measured months, from 800 to 530 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Crombie Lockwood’s and Marsh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crombie Lockwood
7 branded search terms
- crombie lockwood
- crombie lockwood insurance
- crombie lockwood near me
- crombie lockwood new zealand
- crombie lockwood nz
- crombielockwood
- crombielockwood co nz
Marsh
9 branded search terms
- marsh broker
- marsh business insurance
- marsh insurance
- marsh insurance broker
- marsh insurance new zealand
- marsh insurance nz
- marsh new plymouth
- marsh new zealand
- marsh nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.