Frank Risk Management vs Primesure Insurance Brokers:Which is more popular by branded search in New Zealand?
In August 2026, Frank Risk Management had more branded searches than Primesure Insurance Brokers among auckland insurance brokers in New Zealand. Frank Risk Management was estimated to have 160 branded searches compared to Primesure Insurance Brokers’ 100, and held a 0.99% Share of Search versus Primesure Insurance Brokers’ 0.62%.
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Which is more popular in search, Frank Risk Management or Primesure Insurance Brokers?
Compare Auckland insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Frank Risk Management, Primesure Insurance Brokers. The figures are in the table below the chart.
View monthly share of search table
| Month | Gallagher Insurance | PIC Insurance Brokers | ICIB BROKERWEB | Frank Risk Management | PSC Insurance Brokers | Primesure Insurance Brokers |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.5% | 3.3% | 3.9% | 0.61% | 1.1% | 0.55% |
| Nov 2025 | 88.9% | 4.4% | 4.1% | 0.81% | 1.1% | 0.75% |
| Dec 2025 | 90.1% | 3.7% | 3.7% | 0.57% | 0.89% | 0.97% |
| Jan 2026 | 90.7% | 3.7% | 3.6% | 0.59% | 0.85% | 0.52% |
| Feb 2026 | 88.7% | 4.9% | 3.9% | 0.88% | 1% | 0.63% |
| Mar 2026 | 87.5% | 4.9% | 4.9% | 0.97% | 1.1% | 0.61% |
| Apr 2026 | 85.7% | 5.9% | 5.1% | 1.3% | 0.98% | 0.98% |
| May 2026 | 88.3% | 5.2% | 4.2% | 0.82% | 0.88% | 0.57% |
| Jun 2026 | 88.8% | 4.3% | 4.2% | 0.81% | 1.1% | 0.87% |
| Jul 2026 | 88.9% | 4.2% | 4.6% | 0.82% | 0.88% | 0.69% |
| Aug 2026 | 88.7% | 4.9% | 4% | 0.99% | 0.81% | 0.62% |
| Sep 2026 | — | — | — | — | — | — |
How has the Frank Risk Management and Primesure Insurance Brokers comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Primesure Insurance Brokers took it in December 2025, Frank Risk Management took it in January 2026, Primesure Insurance Brokers took it in June 2026, Frank Risk Management took it in July 2026.
- Across the 11 months ending August 2026, Frank Risk Management’s estimated Share of Search among auckland insurance brokers in New Zealand moved from 0.61% to 0.99%, and its estimated monthly branded searches moved from 110 to 160.
- Across the 11 months ending August 2026, Primesure Insurance Brokers’ estimated Share of Search among auckland insurance brokers in New Zealand moved from 0.55% to 0.62%, and its estimated monthly branded searches held steady at 100.
How did search popularity change for New Zealand auckland insurance brokers in August 2026?
1 change
In August 2026, Frank Risk Management rose from 5th to 4th among auckland insurance brokers in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Frank Risk Management’s and Primesure Insurance Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Frank Risk Management
3 branded search terms
- frank risk management
- frank risk management hamilton
- frankrisk
Primesure Insurance Brokers
4 branded search terms
- primesure
- primesure brokers
- primesure insurance
- primesure insurance brokers
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