Brandwave

Blanket Insurance vs Frank Risk Management:Which is more popular in New Zealand?

In October 2026, Blanket Insurance had more branded searches than Frank Risk Management among Auckland insurance brokers in New Zealand. Blanket Insurance had about 320 branded searches, while Frank Risk Management had 40. Blanket Insurance made up 9.8% of all Auckland insurance broker searches we track, and Frank Risk Management accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about Auckland insurance brokers, Blanket Insurance appeared in three of the four answers and Frank Risk Management in none.

Among Auckland insurance brokers in New Zealand in October 2026

Who do people search for more?

Blanket Insurance, about 8 searches for every 1 for Frank Risk Management

Blanket Insurance 320 searchesFrank Risk Management 40 searches

Who does AI mention more?

Blanket Insurance, mentioned in 3 of 4 answers, Frank Risk Management in 0

Blanket Insurance in 3 of 4Frank Risk Management in 0 of 4

Who does AI recommend more?

Blanket Insurance, the only one of the two named

Blanket Insurance first in 3Frank Risk Management never named

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Top Auckland insurance brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Blanket Insurance was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Frank Risk Management did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Marble Insurance1st
  2. Rothbury2nd
  3. Blanket Insurance3rd
  4. Elan Insurance Brokers4th
  5. PIC Insurance Brokers5th
  6. Gallagher Insurance–
  7. ICIB BROKERWEB–
  8. PSC Insurance Brokers–
  9. Primesure Insurance Brokers–
  10. Frank Risk Management–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rothbury3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blanket Insurance3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marble Insurance3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Elan Insurance Brokers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PIC Insurance Brokers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gallagher Insurance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ICIB BROKERWEB0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PSC Insurance Brokers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Primesure Insurance Brokers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Frank Risk Management0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland insurance brokers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Blanket Insurance or Frank Risk Management more popular in search?

This chart shows how often people search Google for Blanket Insurance and Frank Risk Management by name. Each line represents a brand's share of searches for all ten Auckland insurance brokers we track, month by month, from searches in New Zealand.

Blanket Insurance and Frank Risk Management among Auckland insurance brokers in New Zealand, by month

Share of searches by month for Blanket Insurance, Frank Risk Management. The figures are in the table below the chart.

View monthly share of searches table
MonthGallagher InsurancePIC Insurance BrokersRothburyBlanket InsuranceMarble InsuranceICIB BROKERWEBPSC Insurance BrokersPrimesure Insurance BrokersElan Insurance BrokersFrank Risk Management
Nov 202530.8%12.7%19.2%10.4%8.4%9.1%3.2%2.9%1.9%1.3%
Dec 202533.9%11.5%21.1%9.3%6.2%8.8%3.5%3.1%1.8%0.88%
Jan 202630.4%12.2%22.4%12.2%6.5%9.1%3%1.9%1.1%1.1%
Feb 202629.9%15.1%18.6%12.3%5.3%8.8%2.5%1.9%4.7%0.94%
Mar 202627.2%13.6%20.4%11%5.9%11.6%2.3%2%4.5%1.4%
Apr 202624.5%15.3%18.8%12.4%12.4%8.6%2.5%2.2%1.9%1.3%
May 202629.3%14.5%17.8%11.8%9.7%10.3%2.4%1.5%1.5%1.2%
Jun 202625.2%12.3%22.6%12.3%10.1%9.7%2.5%2.5%1.6%1.3%
Jul 202629.5%12.2%22.6%8.2%10%10.3%2.5%2.2%1.3%1.3%
Aug 202630.6%15.6%19.2%10.4%8.5%7.8%2.6%2.3%1.3%1.6%
Sep 202632%13.3%20.1%8.8%8.8%9.5%2.7%2%1.7%1%
Oct 202629.9%18%18%9.8%9.8%7.3%3%1.8%1.2%1.2%

How has branded search for Blanket Insurance and Frank Risk Management changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland insurance brokers in October 2026?

1 change

  1. In October 2026, Blanket Insurance overtook ICIB BROKERWEB to rank 4th among Auckland insurance brokers in New Zealand, with 9.8% of the searches.

How are Blanket Insurance’s and Frank Risk Management’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Blanket Insurance’s and Frank Risk Management’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blanket Insurance

1 branded search term

  • blanket insurance

Frank Risk Management

2 branded search terms

  • frank risk management
  • frankrisk

How the Brand Demand Index is measured

Other head-to-heads among Auckland insurance brokers

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