Brandwave

How popular isRothbury?

In October 2026, people searched for Rothbury by name about 1,370 times in New Zealand, a 28.3% decrease from the previous year. These searches made up 37.5% of all New Zealand whangarei insurance broker searches, placing Rothbury second out of five brokers. When we asked both ChatGPT and Google AI Overviews about whangarei insurance brokers, Rothbury appeared in all answers and was the second most recommended of the five.

Search and AI answers in October 2026

Rothbury is the second most searched of 5 competitors and the second most recommended in the AI answers we collected.

  1. Gallagher InsuranceShare of searches 43.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  2. RothburyShare of searches 37.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. Adams TrimmerShare of searches 18.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. ABC InsuranceShare of searches 0%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. PolicywiseShare of searches 0%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
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Top whangarei insurance brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Rothbury appeared in all four answers. Rothbury is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adams Trimmer1st
  2. Rothbury2nd
  3. Gallagher Insurance3rd
  4. Policywise4th
  5. ABC Insurance–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gallagher Insurance4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rothbury4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adams Trimmer4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Policywise1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ABC Insurance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about whangarei insurance brokers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Rothbury compared with other New Zealand whangarei insurance brokers?

Rothbury against whangarei insurance brokers in New Zealand, by month

Share of searches by month for Gallagher Insurance, Rothbury, Adams Trimmer. The figures are in the table below the chart.

View monthly share of searches table
MonthGallagher InsuranceRothburyAdams TrimmerABC InsurancePolicywise
Nov 202531.8%50%18.2%0%0%
Dec 202531.6%52.6%15.8%0%0%
Jan 202632%48%16%0%4%
Feb 202633.3%45.8%20.8%0%0%
Mar 202631.8%45.5%18.2%0%4.5%
Apr 202630%45%25%0%0%
May 202640.9%45.5%13.6%0%0%
Jun 202631.8%45.5%18.2%0%4.5%
Jul 202647.1%41.2%11.8%0%0%
Aug 202643.8%37.5%12.5%0%6.3%
Sep 202640%40%20%0%0%
Oct 202643.8%37.5%18.8%0%0%

  1. 1.Gallagher Insurance

    43.8%

    Held 1st. 70 estimated branded searches, +16.7% vs prior month. Share +3.8 points.

  2. 2.Rothbury

    37.5%

    Held 2nd. 60 estimated branded searches, 0% vs prior month. Share -2.5 points.

  3. 3.Adams Trimmer

    18.8%

    Held 3rd. 30 estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.ABC Insurance

    0%

    Held 4th. 0 estimated branded searches, — vs prior month. Share 0 points.

  5. 5.Policywise

    0%

    Held 5th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Rothbury and its closest rivals

Every comparison with Rothbury

17 comparisons

How has branded search demand for Rothbury changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Rothbury in New Zealand fell from 1.9K to 1.4K.
  • Across the 12 months ending October 2026, Rothbury’s share of searches among whangarei insurance brokers in New Zealand decreased from 50% to 37.5%.
  • Across the 12 months ending October 2026, Rothbury’s share of searches among whangarei insurance brokers in New Zealand peaked at 52.6% in December 2025 and was lowest at 37.5% in August 2026.
  • Across the 12 months ending October 2026, Rothbury fell from 1st to 2nd among whangarei insurance brokers in New Zealand.

How did search popularity change for New Zealand whangarei insurance brokers in October 2026?

3 changes

  1. In October 2026, Gallagher Insurance gained share of searches among whangarei insurance brokers in New Zealand, from 40% to 43.8%.

  2. In October 2026, Rothbury lost share of searches among whangarei insurance brokers in New Zealand, from 40% to 37.5%.

  3. In October 2026, Adams Trimmer lost share of searches among whangarei insurance brokers in New Zealand, from 20% to 18.8%.

How are Rothbury’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Rothbury’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rothbury insurance
  • rothbury queenstown
  • rothbury whangarei

Do you work for Rothbury? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Rothbury compete?

Rothbury is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Insurance brokers1st of 831.2%Show ranking
Auckland insurance brokers3rd of 1018%Show ranking
Whangarei insurance brokers2nd of 537.5%Shown above
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