Brandwave

ICIB BROKERWEB vs Rothbury:Which is more popular in New Zealand?

In October 2026, Rothbury had more branded searches than ICIB BROKERWEB among Auckland insurance brokers in New Zealand. Rothbury had about 590 branded searches, while ICIB BROKERWEB had 240. Rothbury made up 18% of all Auckland insurance broker searches we track, and ICIB BROKERWEB accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about Auckland insurance brokers, Rothbury appeared in three of the four answers and ICIB BROKERWEB in none.

Among Auckland insurance brokers in New Zealand in October 2026

Who do people search for more?

Rothbury, about 2 searches for every 1 for ICIB BROKERWEB

Rothbury 590 searchesICIB BROKERWEB 240 searches

Who does AI mention more?

Rothbury, mentioned in 3 of 4 answers, ICIB BROKERWEB in 0

Rothbury in 3 of 4ICIB BROKERWEB in 0 of 4

Who does AI recommend more?

Rothbury, the only one of the two named

Rothbury first in 3ICIB BROKERWEB never named

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Top Auckland insurance brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Rothbury was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. ICIB BROKERWEB did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Marble Insurance1st
  2. Rothbury2nd
  3. Blanket Insurance3rd
  4. Elan Insurance Brokers4th
  5. PIC Insurance Brokers5th
  6. Gallagher Insurance–
  7. ICIB BROKERWEB–
  8. PSC Insurance Brokers–
  9. Primesure Insurance Brokers–
  10. Frank Risk Management–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rothbury3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blanket Insurance3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marble Insurance3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Elan Insurance Brokers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PIC Insurance Brokers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gallagher Insurance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ICIB BROKERWEB0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PSC Insurance Brokers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Primesure Insurance Brokers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Frank Risk Management0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland insurance brokers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is ICIB BROKERWEB or Rothbury more popular in search?

This chart shows how often people search Google for ICIB BROKERWEB and Rothbury by name. Each line represents a brand's share of searches for all ten Auckland insurance brokers we track, month by month, from searches in New Zealand.

ICIB BROKERWEB and Rothbury among Auckland insurance brokers in New Zealand, by month

Share of searches by month for Rothbury, ICIB BROKERWEB. The figures are in the table below the chart.

View monthly share of searches table
MonthGallagher InsurancePIC Insurance BrokersRothburyBlanket InsuranceMarble InsuranceICIB BROKERWEBPSC Insurance BrokersPrimesure Insurance BrokersElan Insurance BrokersFrank Risk Management
Nov 202530.8%12.7%19.2%10.4%8.4%9.1%3.2%2.9%1.9%1.3%
Dec 202533.9%11.5%21.1%9.3%6.2%8.8%3.5%3.1%1.8%0.88%
Jan 202630.4%12.2%22.4%12.2%6.5%9.1%3%1.9%1.1%1.1%
Feb 202629.9%15.1%18.6%12.3%5.3%8.8%2.5%1.9%4.7%0.94%
Mar 202627.2%13.6%20.4%11%5.9%11.6%2.3%2%4.5%1.4%
Apr 202624.5%15.3%18.8%12.4%12.4%8.6%2.5%2.2%1.9%1.3%
May 202629.3%14.5%17.8%11.8%9.7%10.3%2.4%1.5%1.5%1.2%
Jun 202625.2%12.3%22.6%12.3%10.1%9.7%2.5%2.5%1.6%1.3%
Jul 202629.5%12.2%22.6%8.2%10%10.3%2.5%2.2%1.3%1.3%
Aug 202630.6%15.6%19.2%10.4%8.5%7.8%2.6%2.3%1.3%1.6%
Sep 202632%13.3%20.1%8.8%8.8%9.5%2.7%2%1.7%1%
Oct 202629.9%18%18%9.8%9.8%7.3%3%1.8%1.2%1.2%

How has branded search for ICIB BROKERWEB and Rothbury changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland insurance brokers in October 2026?

5 changes

  1. In October 2026, Blanket Insurance overtook ICIB BROKERWEB to rank 4th among Auckland insurance brokers in New Zealand, with 9.8% of the searches.

  2. In October 2026, Marble Insurance overtook ICIB BROKERWEB to rank 5th among Auckland insurance brokers in New Zealand, with 9.8% of the searches.

  3. In October 2026, PIC Insurance Brokers overtook Rothbury to rank 2nd among Auckland insurance brokers in New Zealand, with 18% of the searches.

  4. In October 2026, ICIB BROKERWEB lost share of searches among Auckland insurance brokers in New Zealand, from 9.5% to 7.3%.

  5. In October 2026, Rothbury lost share of searches among Auckland insurance brokers in New Zealand, from 20.1% to 18%.

How are ICIB BROKERWEB’s and Rothbury’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using ICIB BROKERWEB’s and Rothbury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ICIB BROKERWEB

3 branded search terms

  • icib
  • icib brokerweb
  • icib insurance

Rothbury

1 branded search term

  • rothbury insurance

How the Brand Demand Index is measured

Other head-to-heads among Auckland insurance brokers

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