How popular isABC Insurance?
In October 2026, people searched for ABC Insurance by name about 40 times in New Zealand, a 300% increase from the previous year. These searches made up 0% of all New Zealand whangarei insurance broker searches, placing ABC Insurance fourth out of five brokers. When we asked both ChatGPT and Google AI Overviews about whangarei insurance brokers, ABC Insurance did not appear in any of the answers.
ABC Insurance is the fourth most searched of 5 competitors and not named in the AI answers we collected.
Gallagher InsuranceShare of searches 43.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
RothburyShare of searches 37.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
Adams TrimmerShare of searches 18.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
ABC InsuranceShare of searches 0%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
PolicywiseShare of searches 0%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
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Top whangarei insurance brokers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, ABC Insurance did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gallagher Insurance4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Rothbury4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Adams Trimmer4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Policywise1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- ABC Insurance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about whangarei insurance brokers
4 answers
Asked ChatGPT
“Which insurance broker should I hire in Whangārei, New Zealand?”
Asked ChatGPT
“What are the best insurance brokers in Whangārei, New Zealand?”
Asked ChatGPT
“What's the best insurance broker in Whangārei, New Zealand for a small business?”
Searched Google, AI Overview
“whangarei insurance brokers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“business insurance whangarei”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for ABC Insurance compared with other New Zealand whangarei insurance brokers?
Share of searches by month for Gallagher Insurance, Rothbury, Adams Trimmer, ABC Insurance. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gallagher Insurance | Rothbury | Adams Trimmer | ABC Insurance | Policywise |
|---|---|---|---|---|---|
| Nov 2025 | 31.8% | 50% | 18.2% | 0% | 0% |
| Dec 2025 | 31.6% | 52.6% | 15.8% | 0% | 0% |
| Jan 2026 | 32% | 48% | 16% | 0% | 4% |
| Feb 2026 | 33.3% | 45.8% | 20.8% | 0% | 0% |
| Mar 2026 | 31.8% | 45.5% | 18.2% | 0% | 4.5% |
| Apr 2026 | 30% | 45% | 25% | 0% | 0% |
| May 2026 | 40.9% | 45.5% | 13.6% | 0% | 0% |
| Jun 2026 | 31.8% | 45.5% | 18.2% | 0% | 4.5% |
| Jul 2026 | 47.1% | 41.2% | 11.8% | 0% | 0% |
| Aug 2026 | 43.8% | 37.5% | 12.5% | 0% | 6.3% |
| Sep 2026 | 40% | 40% | 20% | 0% | 0% |
| Oct 2026 | 43.8% | 37.5% | 18.8% | 0% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.8% | 70 | +16.7% | +3.8 points | |
| 2, held 2nd | 37.5% | 60 | 0% | -2.5 points | |
| 3, held 3rd | 18.8% | 30 | 0% | -1.3 points | |
| 4, held 4th | 0% | 0 | — | 0 points | |
| 5, held 5th | 0% | 0 | — | 0 points |
43.8%
Held 1st. 70 estimated branded searches, +16.7% vs prior month. Share +3.8 points.
2.
Rothbury37.5%
Held 2nd. 60 estimated branded searches, 0% vs prior month. Share -2.5 points.
18.8%
Held 3rd. 30 estimated branded searches, 0% vs prior month. Share -1.3 points.
0%
Held 4th. 0 estimated branded searches, — vs prior month. Share 0 points.
0%
Held 5th. 0 estimated branded searches, — vs prior month. Share 0 points.
Compare popularity between ABC Insurance and its closest rivals
Every comparison with ABC Insurance
4 comparisons
How has branded search demand for ABC Insurance changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for ABC Insurance in New Zealand rose from 10 to 40.
- Across the 12 months ending October 2026, ABC Insurance’s share of searches among whangarei insurance brokers in New Zealand held steady at 0%.
How did search popularity change for New Zealand whangarei insurance brokers in October 2026?
3 changes
In October 2026, Gallagher Insurance gained share of searches among whangarei insurance brokers in New Zealand, from 40% to 43.8%.
In October 2026, Rothbury lost share of searches among whangarei insurance brokers in New Zealand, from 40% to 37.5%.
In October 2026, Adams Trimmer lost share of searches among whangarei insurance brokers in New Zealand, from 20% to 18.8%.
How are ABC Insurance’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ABC Insurance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- abc insurance
- abcinsurance
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