Gisborne Financial Services vs The Insurance Collective:Which is more popular by branded search in New Zealand?
In August 2026, Gisborne Financial Services had more branded searches than The Insurance Collective among gisborne insurance brokers in New Zealand. Gisborne Financial Services was estimated to have 50 branded searches compared to The Insurance Collective’s 40, and held a 2.3% Share of Search versus The Insurance Collective’s 1.9%.
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Which is more popular in search, Gisborne Financial Services or The Insurance Collective?
Compare Gisborne insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gisborne Financial Services, The Insurance Collective. The figures are in the table below the chart.
View monthly share of search table
| Month | Rothbury | Emerre & Hathaway | Gisborne Financial Services | The Insurance Collective | ABC Insurance |
|---|---|---|---|---|---|
| Oct 2025 | 89.7% | 8.7% | 0.79% | 0.4% | 0.4% |
| Nov 2025 | 85% | 10.3% | 3.9% | 0.43% | 0.43% |
| Dec 2025 | 86.6% | 9.1% | 1.6% | 2.2% | 0.54% |
| Jan 2026 | 84.3% | 10.3% | 1.3% | 3.1% | 0.9% |
| Feb 2026 | 86% | 9% | 1.8% | 2.3% | 0.9% |
| Mar 2026 | 87.1% | 9% | 1.6% | 1.6% | 0.78% |
| Apr 2026 | 89% | 8.7% | 0.91% | 0.46% | 0.91% |
| May 2026 | 87.4% | 9.4% | 0.9% | 1.3% | 0.9% |
| Jun 2026 | 84.1% | 11.2% | 1.7% | 1.3% | 1.7% |
| Jul 2026 | 86.2% | 9.3% | 1.3% | 2.2% | 0.89% |
| Aug 2026 | 86.9% | 7.9% | 2.3% | 1.9% | 0.93% |
| Sep 2026 | — | — | — | — | — |
How has the Gisborne Financial Services and The Insurance Collective comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 11 months ending August 2026: The Insurance Collective took it in December 2025, Gisborne Financial Services took it in April 2026, The Insurance Collective took it in May 2026, Gisborne Financial Services took it in June 2026, The Insurance Collective took it in July 2026, Gisborne Financial Services took it in August 2026.
- Across the 11 months ending August 2026, Gisborne Financial Services’ estimated Share of Search among gisborne insurance brokers in New Zealand moved from 0.79% to 2.3%, and its estimated monthly branded searches moved from 20 to 50.
- Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among gisborne insurance brokers in New Zealand moved from 0.4% to 1.9%, and its estimated monthly branded searches moved from 10 to 40.
How did search popularity change for New Zealand gisborne insurance brokers in August 2026?
2 changes
In August 2026, Gisborne Financial Services overtook The Insurance Collective to rank 3rd among gisborne insurance brokers in New Zealand, at 2.3%.
Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Gisborne Financial Services’ and The Insurance Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gisborne Financial Services
1 branded search term
- gisborne financial services
The Insurance Collective
1 branded search term
- the insurance collective
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