Brandwave

How popular isGisborne Financial Services in search?

In August 2026, there were an estimated 50 branded searches for Gisborne Financial Services in New Zealand which is up 150% over the last 11 months. Gisborne Financial Services holds 2.3% estimated Share of Search among New Zealand gisborne insurance brokers and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Rothbury86.9%
  2. Emerre & Hathaway7.9%
  3. Gisborne Financial Services2.3%
  4. The Insurance Collective1.9%
  5. ABC Insurance0.93%
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Which gisborne insurance brokers compete with Gisborne Financial Services?

Gisborne Financial Services against gisborne insurance brokers in New Zealand, by month

Share of Search by month for Rothbury, Emerre & Hathaway, Gisborne Financial Services. The figures are in the table below the chart.

View monthly share of search table
MonthRothburyEmerre & HathawayGisborne Financial ServicesThe Insurance CollectiveABC Insurance
Oct 202589.7%8.7%0.79%0.4%0.4%
Nov 202585%10.3%3.9%0.43%0.43%
Dec 202586.6%9.1%1.6%2.2%0.54%
Jan 202684.3%10.3%1.3%3.1%0.9%
Feb 202686%9%1.8%2.3%0.9%
Mar 202687.1%9%1.6%1.6%0.78%
Apr 202689%8.7%0.91%0.46%0.91%
May 202687.4%9.4%0.9%1.3%0.9%
Jun 202684.1%11.2%1.7%1.3%1.7%
Jul 202686.2%9.3%1.3%2.2%0.89%
Aug 202686.9%7.9%2.3%1.9%0.93%
Sep 2026—————

  1. 1.Rothbury

    86.9%

    held 1st · 1.9K estimated branded searches · -4.1% vs prior month · +0.7 points

  2. 2.Emerre & Hathaway

    7.9%

    held 2nd · 170 estimated branded searches · -19% vs prior month · -1.4 points

  3. 3.Gisborne Financial Services

    2.3%

    moved from 4th to 3rd · 50 estimated branded searches · +66.7% vs prior month · +1 points

  4. 4.The Insurance Collective

    1.9%

    moved from 3rd to 4th · 40 estimated branded searches · -20% vs prior month · -0.4 points

  5. 5.ABC Insurance

    0.93%

    held 5th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Gisborne Financial Services and its closest rivals

How has branded search demand for Gisborne Financial Services changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gisborne Financial Services in New Zealand rose from 20 to 50.
  • Across the 11 months ending August 2026, Gisborne Financial Services’ estimated Share of Search among gisborne insurance brokers in New Zealand increased from 0.79% to 2.3%.
  • Across the 11 months ending August 2026, Gisborne Financial Services’ estimated Share of Search among gisborne insurance brokers in New Zealand peaked at 3.9% in November 2025 and was lowest at 0.79% in October 2025.

How did search popularity change for New Zealand gisborne insurance brokers in August 2026?

  1. In August 2026, Gisborne Financial Services overtook The Insurance Collective to rank 3rd among gisborne insurance brokers in New Zealand, at 2.3%.

  2. In August 2026, Rothbury gained estimated Share of Search among gisborne insurance brokers in New Zealand, from 86.2% to 86.9%.

  3. In August 2026, Emerre & Hathaway lost estimated Share of Search among gisborne insurance brokers in New Zealand, from 9.3% to 7.9%.

  4. Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.

  5. Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

Which gisborne mortgage advisers compete with Gisborne Financial Services?

Gisborne Financial Services against gisborne mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Gisborne Financial Services. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLMortgage SureGisborne Financial ServicesMortgage Pundit
Oct 202597.8%1.6%0.27%0.27%
Nov 202597%1.6%1.2%0.13%
Dec 202597.4%1.9%0.56%0.19%
Jan 202697.9%1.5%0.45%0.15%
Feb 202698.2%1.1%0.55%0.14%
Mar 202697.9%1.1%0.55%0.42%
Apr 202697.3%2%0.34%0.34%
May 202698.3%1.2%0.3%0.15%
Jun 202697.4%1%0.7%0.87%
Jul 202698%1.2%0.46%0.31%
Aug 202697.7%1.2%0.77%0.31%
Sep 2026————

  1. 1.NZHL

    97.7%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · -0.3 points

  2. 2.Mortgage Sure

    1.2%

    held 2nd · 80 estimated branded searches · 0% vs prior month · 0 points

  3. 3.Gisborne Financial Services

    0.77%

    held 3rd · 50 estimated branded searches · +66.7% vs prior month · +0.3 points

  4. 4.Mortgage Pundit

    0.31%

    held 4th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Gisborne Financial Services and its closest rivals

How has branded search demand for Gisborne Financial Services changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Gisborne Financial Services’ estimated Share of Search among gisborne mortgage advisers in New Zealand held steady, from 0.27% to 0.77%.

How did search popularity change for New Zealand gisborne mortgage advisers in August 2026?

  1. Estimated monthly branded searches for Gisborne Financial Services in New Zealand rose 150% over 11 measured months, from 20 to 50 in August 2026.

  2. Estimated monthly branded searches for Mortgage Sure in New Zealand fell 33.3% over 11 measured months, from 120 to 80 in August 2026.

  3. Estimated monthly branded searches for NZHL in New Zealand fell 10.5% over 11 measured months, from 7.1K to 6.4K in August 2026.

How is Gisborne Financial Services measured?

Brandwave collects information about searches that people make online using Gisborne Financial Services’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gisborne financial services

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How the Brand Demand Index is measured

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