Gisborne Financial Services vs Mortgage Pundit:Which is more popular by branded search in New Zealand?
In August 2026, Gisborne Financial Services had more branded searches than Mortgage Pundit among gisborne mortgage advisers in New Zealand. Gisborne Financial Services was estimated to have 50 branded searches compared to Mortgage Pundit’s 20, and held a 0.77% Share of Search versus Mortgage Pundit’s 0.31%.
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Which is more popular in search, Gisborne Financial Services or Mortgage Pundit?
Compare Gisborne mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gisborne Financial Services, Mortgage Pundit. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Mortgage Sure | Gisborne Financial Services | Mortgage Pundit |
|---|---|---|---|---|
| Oct 2025 | 97.8% | 1.6% | 0.27% | 0.27% |
| Nov 2025 | 97% | 1.6% | 1.2% | 0.13% |
| Dec 2025 | 97.4% | 1.9% | 0.56% | 0.19% |
| Jan 2026 | 97.9% | 1.5% | 0.45% | 0.15% |
| Feb 2026 | 98.2% | 1.1% | 0.55% | 0.14% |
| Mar 2026 | 97.9% | 1.1% | 0.55% | 0.42% |
| Apr 2026 | 97.3% | 2% | 0.34% | 0.34% |
| May 2026 | 98.3% | 1.2% | 0.3% | 0.15% |
| Jun 2026 | 97.4% | 1% | 0.7% | 0.87% |
| Jul 2026 | 98% | 1.2% | 0.46% | 0.31% |
| Aug 2026 | 97.7% | 1.2% | 0.77% | 0.31% |
| Sep 2026 | — | — | — | — |
How has the Gisborne Financial Services and Mortgage Pundit comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Mortgage Pundit took it in June 2026, Gisborne Financial Services took it in July 2026.
- Across the 11 months ending August 2026, Gisborne Financial Services’ estimated Share of Search among gisborne mortgage advisers in New Zealand moved from 0.27% to 0.77%, and its estimated monthly branded searches moved from 20 to 50.
- Across the 11 months ending August 2026, Mortgage Pundit’s estimated Share of Search among gisborne mortgage advisers in New Zealand moved from 0.27% to 0.31%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand gisborne mortgage advisers in August 2026?
1 change
Estimated monthly branded searches for Gisborne Financial Services in New Zealand rose 150% over 11 measured months, from 20 to 50 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Gisborne Financial Services’ and Mortgage Pundit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gisborne Financial Services
1 branded search term
- gisborne financial services
Mortgage Pundit
1 branded search term
- mortgage pundit
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.