Brandwave

How popular isMortgage Pundit in search?

In August 2026, there were an estimated 20 branded searches for Mortgage Pundit in New Zealand which held steady over the last 11 months. Mortgage Pundit holds 0.3% estimated Share of Search among New Zealand ashburton mortgage advisers and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. NZHL97%
  2. Journey Mortgages1.4%
  3. Mainland Insurance and Mortgages0.76%
  4. Canterbury Home Loans0.61%
  5. Mortgage Pundit0.3%
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Which ashburton mortgage advisers compete with Mortgage Pundit?

Mortgage Pundit against ashburton mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Mortgage Pundit. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLJourney MortgagesMainland Insurance and MortgagesCanterbury Home LoansMortgage Pundit
Oct 202598.2%0.55%0.55%0.41%0.28%
Nov 202598.4%0.55%0.55%0.41%0.14%
Dec 202598.7%0.38%0.56%0.19%0.19%
Jan 202698.1%0.6%0.75%0.45%0.15%
Feb 202698.5%0.42%0.69%0.28%0.14%
Mar 202697.8%0.55%0.97%0.28%0.42%
Apr 202697.8%0.68%0.85%0.34%0.34%
May 202698.5%0.6%0.6%0.15%0.15%
Jun 202696.5%0.52%1.6%0.52%0.86%
Jul 202697.7%0.61%1.1%0.31%0.31%
Aug 202697%1.4%0.76%0.61%0.3%
Sep 2026—————
  1. 1.NZHL

    97%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · -0.8 points

  2. moved from 3rd to 2nd · 90 estimated branded searches · +125% vs prior month · +0.8 points

  3. moved from 2nd to 3rd · 50 estimated branded searches · -28.6% vs prior month · -0.3 points

  4. held 4th · 40 estimated branded searches · +100% vs prior month · +0.3 points

  5. held 5th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Mortgage Pundit and its closest rivals

How has branded search demand for Mortgage Pundit changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mortgage Pundit in New Zealand held steady at 20.
  • Across the 11 months ending August 2026, Mortgage Pundit’s estimated Share of Search among ashburton mortgage advisers in New Zealand held steady, from 0.28% to 0.3%.

How did search popularity change for New Zealand ashburton mortgage advisers in August 2026?

  1. In August 2026, Journey Mortgages overtook Mainland Insurance and Mortgages to rank 2nd among ashburton mortgage advisers in New Zealand, at 1.4%.

  2. In August 2026, NZHL lost estimated Share of Search among ashburton mortgage advisers in New Zealand, from 97.7% to 97%.

  3. Estimated monthly branded searches for Canterbury Home Loans in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

  4. Estimated monthly branded searches for Mainland Insurance and Mortgages in New Zealand rose 25% over 11 measured months, from 40 to 50 in August 2026.

Which blenheim mortgage advisers compete with Mortgage Pundit?

Mortgage Pundit against blenheim mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Loan Market, Mortgage Pundit. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLLoan MarketMortgage RoomIn-House MortgagesMortgage PunditMike Walker Mortgages
Oct 202579.6%18.7%1.2%0.22%0.22%0.11%
Nov 202580%18.4%1.2%0.22%0.11%0.11%
Dec 202580.4%17.9%1.2%0.15%0.15%0.15%
Jan 202680.2%17.7%1.7%0.12%0.12%0.12%
Feb 202678%19.4%1.8%0.55%0.11%0.11%
Mar 202677.8%20.3%1.2%0.33%0.33%0.11%
Apr 202676.8%20.6%1.9%0.27%0.27%0.13%
May 202678.4%19.8%1.4%0.12%0.12%0.12%
Jun 202676.3%21%1.6%0.27%0.68%0.14%
Jul 202679.4%18.9%1.2%0.12%0.25%0.12%
Aug 202677%20.6%1.7%0.36%0.24%0.12%
Sep 2026——————
  1. 1.NZHL

    77%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · -2.4 points

  2. held 2nd · 1.7K estimated branded searches · +11.8% vs prior month · +1.7 points

  3. held 3rd · 140 estimated branded searches · +40% vs prior month · +0.5 points

  4. moved from 5th to 4th · 30 estimated branded searches · +200% vs prior month · +0.2 points

  5. moved from 4th to 5th · 20 estimated branded searches · 0% vs prior month · 0 points

  6. held 6th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Mortgage Pundit and its closest rivals

How has branded search demand for Mortgage Pundit changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Mortgage Pundit’s estimated Share of Search among blenheim mortgage advisers in New Zealand held steady, from 0.22% to 0.24%.

How did search popularity change for New Zealand blenheim mortgage advisers in August 2026?

  1. In August 2026, Loan Market gained estimated Share of Search among blenheim mortgage advisers in New Zealand, from 18.9% to 20.6%.

  2. In August 2026, NZHL lost estimated Share of Search among blenheim mortgage advisers in New Zealand, from 79.4% to 77%.

  3. In August 2026, In-House Mortgages rose from 5th to 4th among blenheim mortgage advisers in New Zealand.

  4. In August 2026, Mortgage Pundit fell from 4th to 5th among blenheim mortgage advisers in New Zealand.

  5. Estimated monthly branded searches for Mortgage Room in New Zealand rose 27.3% over 11 measured months, from 110 to 140 in August 2026.

Which cambridge mortgage advisers compete with Mortgage Pundit?

Mortgage Pundit against cambridge mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Mortgage Link, My Mortgage, Mortgage Pundit. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLMortgage LinkMy MortgageMurtaghs Mortgage BrokersMortgage Pundit
Oct 202583.9%10.1%4.1%1.6%0.24%
Nov 202586.4%8.2%3.2%2%0.12%
Dec 202585%9%3.6%2.3%0.16%
Jan 202684.7%9.4%3.9%1.8%0.13%
Feb 202685.4%9.6%3.2%1.7%0.12%
Mar 202683.1%10.1%4.8%1.6%0.35%
Apr 202683.3%10.5%3.9%2%0.29%
May 202683.2%10.7%4.6%1.4%0.13%
Jun 202681.3%11%5.4%1.6%0.73%
Jul 202686.6%8.7%3.2%1.2%0.27%
Aug 202686.3%8.1%4.1%1.2%0.27%
Sep 2026—————
  1. 1.NZHL

    86.3%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · -0.3 points

  2. held 2nd · 600 estimated branded searches · -6.3% vs prior month · -0.5 points

  3. held 3rd · 300 estimated branded searches · +25% vs prior month · +0.8 points

  4. held 4th · 90 estimated branded searches · 0% vs prior month · 0 points

  5. held 5th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Mortgage Pundit and its closest rivals

How has branded search demand for Mortgage Pundit changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Mortgage Pundit’s estimated Share of Search among cambridge mortgage advisers in New Zealand held steady, from 0.24% to 0.27%.

How did search popularity change for New Zealand cambridge mortgage advisers in August 2026?

  1. In August 2026, My Mortgage gained estimated Share of Search among cambridge mortgage advisers in New Zealand, from 3.2% to 4.1%.

  2. In August 2026, Mortgage Link lost estimated Share of Search among cambridge mortgage advisers in New Zealand, from 8.7% to 8.1%.

  3. Estimated monthly branded searches for Murtaghs Mortgage Brokers in New Zealand fell 35.7% over 11 measured months, from 140 to 90 in August 2026.

  4. Estimated monthly branded searches for NZHL in New Zealand fell 10.5% over 11 measured months, from 7.1K to 6.4K in August 2026.

Which gisborne mortgage advisers compete with Mortgage Pundit?

Mortgage Pundit against gisborne mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Mortgage Pundit. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLMortgage SureGisborne Financial ServicesMortgage Pundit
Oct 202597.8%1.6%0.27%0.27%
Nov 202597%1.6%1.2%0.13%
Dec 202597.4%1.9%0.56%0.19%
Jan 202697.9%1.5%0.45%0.15%
Feb 202698.2%1.1%0.55%0.14%
Mar 202697.9%1.1%0.55%0.42%
Apr 202697.3%2%0.34%0.34%
May 202698.3%1.2%0.3%0.15%
Jun 202697.4%1%0.7%0.87%
Jul 202698%1.2%0.46%0.31%
Aug 202697.7%1.2%0.77%0.31%
Sep 2026————
  1. 1.NZHL

    97.7%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · -0.3 points

  2. held 2nd · 80 estimated branded searches · 0% vs prior month · 0 points

  3. held 3rd · 50 estimated branded searches · +66.7% vs prior month · +0.3 points

  4. held 4th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Mortgage Pundit and its closest rivals

How has branded search demand for Mortgage Pundit changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Mortgage Pundit’s estimated Share of Search among gisborne mortgage advisers in New Zealand held steady, from 0.27% to 0.31%.

How did search popularity change for New Zealand gisborne mortgage advisers in August 2026?

  1. Estimated monthly branded searches for Gisborne Financial Services in New Zealand rose 150% over 11 measured months, from 20 to 50 in August 2026.

  2. Estimated monthly branded searches for Mortgage Sure in New Zealand fell 33.3% over 11 measured months, from 120 to 80 in August 2026.

  3. Estimated monthly branded searches for NZHL in New Zealand fell 10.5% over 11 measured months, from 7.1K to 6.4K in August 2026.

How is Mortgage Pundit measured?

Brandwave collects information about searches that people make online using Mortgage Pundit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mortgage pundit

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How the Brand Demand Index is measured

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