Gisborne Financial Services vs Rothbury:Which is more popular by branded search in New Zealand?
In August 2026, Rothbury had more branded searches than Gisborne Financial Services among gisborne insurance brokers in New Zealand. Rothbury was estimated to have 1.9K branded searches compared to Gisborne Financial Services’ 50, and held an 86.9% Share of Search versus Gisborne Financial Services’ 2.3%.
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Which is more popular in search, Gisborne Financial Services or Rothbury?
Compare Gisborne insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rothbury, Gisborne Financial Services. The figures are in the table below the chart.
View monthly share of search table
| Month | Rothbury | Emerre & Hathaway | Gisborne Financial Services | The Insurance Collective | ABC Insurance |
|---|---|---|---|---|---|
| Oct 2025 | 89.7% | 8.7% | 0.79% | 0.4% | 0.4% |
| Nov 2025 | 85% | 10.3% | 3.9% | 0.43% | 0.43% |
| Dec 2025 | 86.6% | 9.1% | 1.6% | 2.2% | 0.54% |
| Jan 2026 | 84.3% | 10.3% | 1.3% | 3.1% | 0.9% |
| Feb 2026 | 86% | 9% | 1.8% | 2.3% | 0.9% |
| Mar 2026 | 87.1% | 9% | 1.6% | 1.6% | 0.78% |
| Apr 2026 | 89% | 8.7% | 0.91% | 0.46% | 0.91% |
| May 2026 | 87.4% | 9.4% | 0.9% | 1.3% | 0.9% |
| Jun 2026 | 84.1% | 11.2% | 1.7% | 1.3% | 1.7% |
| Jul 2026 | 86.2% | 9.3% | 1.3% | 2.2% | 0.89% |
| Aug 2026 | 86.9% | 7.9% | 2.3% | 1.9% | 0.93% |
| Sep 2026 | — | — | — | — | — |
How has the Gisborne Financial Services and Rothbury comparison changed over the last 12 months?
3 findings
- Rothbury was ahead of Gisborne Financial Services in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gisborne Financial Services’ estimated Share of Search among gisborne insurance brokers in New Zealand moved from 0.79% to 2.3%, and its estimated monthly branded searches moved from 20 to 50.
- Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among gisborne insurance brokers in New Zealand moved from 89.7% to 86.9%, and its estimated monthly branded searches moved from 2.3K to 1.9K.
How did search popularity change for New Zealand gisborne insurance brokers in August 2026?
2 changes
In August 2026, Gisborne Financial Services overtook The Insurance Collective to rank 3rd among gisborne insurance brokers in New Zealand, at 2.3%.
In August 2026, Rothbury gained estimated Share of Search among gisborne insurance brokers in New Zealand, from 86.2% to 86.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Gisborne Financial Services’ and Rothbury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gisborne Financial Services
1 branded search term
- gisborne financial services
Rothbury
11 branded search terms
- rothbury ashburton
- rothbury co nz
- rothbury insurance
- rothbury insurance ashburton
- rothbury insurance nz
- rothbury nz
- rothbury queenstown
- rothbury rotorua
- rothbury timaru
- rothbury whangarei
- rothbury.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.