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Gisborne insurance brokers in New Zealand:Which brands are most popular in search?

In August 2026, Rothbury was the most searched among gisborne insurance brokers in New Zealand, with an estimated 1.9K branded searches and 86.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Rothbury86.9%
  2. Emerre & Hathaway7.9%
  3. Gisborne Financial Services2.3%
  4. The Insurance Collective1.9%
  5. ABC Insurance0.93%

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Share of SearchLeaderboard

Compare Gisborne insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among gisborne insurance brokers in New Zealand, by month

Share of Search by month for Rothbury, Emerre & Hathaway, Gisborne Financial Services. The figures are in the table below the chart.

View monthly share of search table
MonthRothburyEmerre & HathawayGisborne Financial ServicesThe Insurance CollectiveABC Insurance
Oct 202589.7%8.7%0.79%0.4%0.4%
Nov 202585%10.3%3.9%0.43%0.43%
Dec 202586.6%9.1%1.6%2.2%0.54%
Jan 202684.3%10.3%1.3%3.1%0.9%
Feb 202686%9%1.8%2.3%0.9%
Mar 202687.1%9%1.6%1.6%0.78%
Apr 202689%8.7%0.91%0.46%0.91%
May 202687.4%9.4%0.9%1.3%0.9%
Jun 202684.1%11.2%1.7%1.3%1.7%
Jul 202686.2%9.3%1.3%2.2%0.89%
Aug 202686.9%7.9%2.3%1.9%0.93%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Rothbury

    86.9%

    held 1st · 1.9K estimated branded searches · -4.1% vs prior month · +0.7 points

  2. 2.Emerre & Hathaway

    7.9%

    held 2nd · 170 estimated branded searches · -19% vs prior month · -1.4 points

  3. 3.Gisborne Financial Services

    2.3%

    moved from 4th to 3rd · 50 estimated branded searches · +66.7% vs prior month · +1 points

  4. 4.The Insurance Collective

    1.9%

    moved from 3rd to 4th · 40 estimated branded searches · -20% vs prior month · -0.4 points

  5. 5.ABC Insurance

    0.93%

    held 5th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among gisborne insurance brokers in New Zealand?

In August 2026, Rothbury was the most searched among gisborne insurance brokers in New Zealand, with an estimated 1.9K branded searches and 86.9% estimated Share of Search within this set. Emerre & Hathaway is in 2nd place, 79 percentage points behind at 7.9% Share of Search.

New Zealand gisborne insurance brokers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Rothbury89.7% → 86.9%89.7%Oct 202584.1%Jun 20261st
Emerre & Hathaway8.7% → 7.9%11.2%Jun 20267.9%Aug 20262nd
Gisborne Financial Services0.79% → 2.3%3.9%Nov 20250.79%Oct 20253rd
The Insurance Collective0.4% → 1.9%3.1%Jan 20260.4%Oct 20255th → 4th
ABC Insurance0.4% → 0.93%1.7%Jun 20260.4%Oct 20254th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among gisborne insurance brokers in New Zealand decreased from 89.7% to 86.9%.
  • Across the 11 months ending August 2026, Emerre & Hathaway’s estimated Share of Search among gisborne insurance brokers in New Zealand decreased from 8.7% to 7.9%.
  • Across the 11 months ending August 2026, Gisborne Financial Services’ estimated Share of Search among gisborne insurance brokers in New Zealand increased from 0.79% to 2.3%.
  • Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among gisborne insurance brokers in New Zealand increased from 0.4% to 1.9%.
  • Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among gisborne insurance brokers in New Zealand increased from 0.4% to 0.93%.
  • Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among gisborne insurance brokers in New Zealand peaked at 89.7% in October 2025 and was lowest at 84.1% in June 2026.
  • Across the 11 months ending August 2026, Emerre & Hathaway’s estimated Share of Search among gisborne insurance brokers in New Zealand peaked at 11.2% in June 2026 and was lowest at 7.9% in August 2026.
  • Across the 11 months ending August 2026, Gisborne Financial Services’ estimated Share of Search among gisborne insurance brokers in New Zealand peaked at 3.9% in November 2025 and was lowest at 0.79% in October 2025.
  • Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among gisborne insurance brokers in New Zealand peaked at 3.1% in January 2026 and was lowest at 0.4% in October 2025.
  • Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among gisborne insurance brokers in New Zealand peaked at 1.7% in June 2026 and was lowest at 0.4% in October 2025.
  • Across the 11 months ending August 2026, The Insurance Collective rose from 5th to 4th among gisborne insurance brokers in New Zealand.
  • Across the 11 months ending August 2026, ABC Insurance fell from 4th to 5th among gisborne insurance brokers in New Zealand.

How did search popularity change for New Zealand gisborne insurance brokers in August 2026?

  1. In August 2026, Gisborne Financial Services overtook The Insurance Collective to rank 3rd among gisborne insurance brokers in New Zealand, at 2.3%.

  2. In August 2026, Rothbury gained estimated Share of Search among gisborne insurance brokers in New Zealand, from 86.2% to 86.9%.

  3. In August 2026, Emerre & Hathaway lost estimated Share of Search among gisborne insurance brokers in New Zealand, from 9.3% to 7.9%.

  4. Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.

  5. Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

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