Brandwave

The Insurance Collective vs Wanganui Insurance Brokers:Which is more popular by branded search in New Zealand?

In August 2026, Wanganui Insurance Brokers had more branded searches than The Insurance Collective among whanganui insurance brokers in New Zealand. Wanganui Insurance Brokers was estimated to have 230 branded searches compared to The Insurance Collective’s 40, and held a 1.6% Share of Search versus The Insurance Collective’s 0.27%.

Share of Search among whanganui insurance brokers in New Zealand in August 2026Which is more popular in search, The Insurance Collective or Wanganui Insurance Brokers?
The Insurance Collective0.27%40 searches
vs
Wanganui Insurance Brokers1.6%230 searches
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Which is more popular in search, The Insurance Collective or Wanganui Insurance Brokers?

Compare Whanganui insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

The Insurance Collective and Wanganui Insurance Brokers among whanganui insurance brokers in New Zealand, by month

Share of Search by month for Wanganui Insurance Brokers, The Insurance Collective. The figures are in the table below the chart.

View monthly share of search table
MonthGallagher InsuranceWanganui Insurance BrokersThe Insurance CollectiveABC Insurance
Oct 202598.9%1%0.06%0.06%
Nov 202598.5%1.4%0.07%0.07%
Dec 202597.9%1.7%0.35%0.09%
Jan 202697.2%2.2%0.49%0.14%
Feb 202697.9%1.6%0.35%0.14%
Mar 202697.6%2%0.27%0.14%
Apr 202698%1.7%0.09%0.17%
May 202698%1.6%0.21%0.14%
Jun 202697.5%2%0.21%0.27%
Jul 202697.9%1.6%0.35%0.14%
Aug 202698%1.6%0.27%0.14%
Sep 2026————

How has the The Insurance Collective and Wanganui Insurance Brokers comparison changed over the last 12 months?

How did search popularity change for New Zealand whanganui insurance brokers in August 2026?

  1. Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.

  2. Estimated monthly branded searches for Wanganui Insurance Brokers in New Zealand rose 35.3% over 11 measured months, from 170 to 230 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using The Insurance Collective’s and Wanganui Insurance Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Insurance Collective

1 branded search term

  • the insurance collective

Wanganui Insurance Brokers

3 branded search terms

  • wanganui insurance brokers
  • whanganui insurance brokers
  • wibco

How the Brand Demand Index is measured

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