Brandwave

Feldwick Insurance vs The Insurance Collective:Which is more popular by branded search in New Zealand?

In August 2026, Feldwick Insurance had more branded searches than The Insurance Collective among queenstown insurance brokers in New Zealand. Feldwick Insurance was estimated to have 70 branded searches compared to The Insurance Collective’s 40, and held a 0.46% Share of Search versus The Insurance Collective’s 0.26%.

Share of Search among queenstown insurance brokers in New Zealand in August 2026Which is more popular in search, Feldwick Insurance or The Insurance Collective?
Feldwick Insurance0.46%70 searches
vs
The Insurance Collective0.26%40 searches

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Which is more popular in search, Feldwick Insurance or The Insurance Collective?

Compare Queenstown insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Feldwick Insurance and The Insurance Collective among queenstown insurance brokers in New Zealand, by month

Share of Search by month for Feldwick Insurance, The Insurance Collective. The figures are in the table below the chart.

View monthly share of search table
MonthGallagher InsuranceMarshFeldwick InsuranceThe Insurance CollectiveResilient Financial
Oct 202593.8%5%1.1%0.06%0.06%
Nov 202591.8%6.8%1.3%0.06%0.06%
Dec 202592%6.6%1%0.33%0.08%
Jan 202692.1%6.6%0.8%0.47%0.07%
Feb 202692.4%6.6%0.66%0.33%0.07%
Mar 202691.3%7.7%0.76%0.25%0.06%
Apr 202692.2%6.7%0.89%0.08%0.08%
May 202692.4%6.1%1.2%0.2%0.07%
Jun 202692.5%6.6%0.71%0.19%0.06%
Jul 202692.6%6.4%0.66%0.33%0.07%
Aug 202693%6.2%0.46%0.26%0.07%
Sep 2026—————

How has the Feldwick Insurance and The Insurance Collective comparison changed over the last 12 months?

How did search popularity change for New Zealand queenstown insurance brokers in August 2026?

  1. Feldwick Insurance’s estimated Share of Search among queenstown insurance brokers in New Zealand has lost ground for 3 months in a row, from 1.2% to 0.46% in August 2026.

  2. Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Feldwick Insurance’s and The Insurance Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Feldwick Insurance

2 branded search terms

  • feldwick
  • feldwick insurance

The Insurance Collective

1 branded search term

  • the insurance collective

How the Brand Demand Index is measured

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