Hastings insurance brokers in New Zealand:Which brands are most popular in search?
In August 2026, Hurford Parker was the most searched among hastings insurance brokers in New Zealand, with an estimated 150 branded searches and 53.6% estimated Share of Search within this set.
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Share of SearchLeaderboard
Compare Hastings insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hurford Parker, Insure Hawke's Bay, The Insurance Collective, ABC Insurance. The figures are in the table below the chart.
View monthly share of search table
| Month | Hurford Parker | Insure Hawke's Bay | The Insurance Collective | ABC Insurance |
|---|---|---|---|---|
| Oct 2025 | 65% | 25% | 5% | 5% |
| Nov 2025 | 68.2% | 22.7% | 4.5% | 4.5% |
| Dec 2025 | 60% | 15% | 20% | 5% |
| Jan 2026 | 51.7% | 17.2% | 24.1% | 6.9% |
| Feb 2026 | 60% | 16.7% | 16.7% | 6.7% |
| Mar 2026 | 51.4% | 31.4% | 11.4% | 5.7% |
| Apr 2026 | 55.6% | 33.3% | 3.7% | 7.4% |
| May 2026 | 60% | 23.3% | 10% | 6.7% |
| Jun 2026 | 56.3% | 21.9% | 9.4% | 12.5% |
| Jul 2026 | 42.9% | 32.1% | 17.9% | 7.1% |
| Aug 2026 | 53.6% | 25% | 14.3% | 7.1% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.6% | 150 | +25% | +10.7 points | |
| 2, held 2nd | 25% | 70 | -22.2% | -7.1 points | |
| 3, held 3rd | 14.3% | 40 | -20% | -3.6 points | |
| 4, held 4th | 7.1% | 20 | 0% | 0 points |
53.6%
held 1st · 150 estimated branded searches · +25% vs prior month · +10.7 points
25%
held 2nd · 70 estimated branded searches · -22.2% vs prior month · -7.1 points
14.3%
held 3rd · 40 estimated branded searches · -20% vs prior month · -3.6 points
7.1%
held 4th · 20 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between leading brands
Hurford Parker vs Insure Hawke's Bay: compare search popularity
Hurford Parker vs The Insurance Collective: compare search popularity
Hurford Parker vs ABC Insurance: compare search popularity- Insure Hawke's Bay vs The Insurance Collective: compare search popularity
- Insure Hawke's Bay vs ABC Insurance: compare search popularity
- The Insurance Collective vs ABC Insurance: compare search popularity
- Compare any of these brands
Which brand is most popular in search among hastings insurance brokers in New Zealand?
4 brands
In August 2026, Hurford Parker was the most searched among hastings insurance brokers in New Zealand, with an estimated 150 branded searches and 53.6% estimated Share of Search within this set. Insure Hawke's Bay is in 2nd place, 28.6 percentage points behind at 25% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Hurford Parker | 65% → 53.6% | 68.2%Nov 2025 | 42.9%Jul 2026 | 1st |
| Insure Hawke's Bay | 25% | 33.3%Apr 2026 | 15%Dec 2025 | 2nd |
| The Insurance Collective | 5% → 14.3% | 24.1%Jan 2026 | 3.7%Apr 2026 | 4th → 3rd |
| ABC Insurance | 5% → 7.1% | 12.5%Jun 2026 | 4.5%Nov 2025 | 3rd → 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Hurford Parker’s estimated Share of Search among hastings insurance brokers in New Zealand decreased from 65% to 53.6%.
- Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among hastings insurance brokers in New Zealand increased from 5% to 14.3%.
- Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among hastings insurance brokers in New Zealand increased from 5% to 7.1%.
- Across the 11 months ending August 2026, Hurford Parker’s estimated Share of Search among hastings insurance brokers in New Zealand peaked at 68.2% in November 2025 and was lowest at 42.9% in July 2026.
- Across the 11 months ending August 2026, Insure Hawke's Bay’s estimated Share of Search among hastings insurance brokers in New Zealand peaked at 33.3% in April 2026 and was lowest at 15% in December 2025.
- Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among hastings insurance brokers in New Zealand peaked at 24.1% in January 2026 and was lowest at 3.7% in April 2026.
- Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among hastings insurance brokers in New Zealand peaked at 12.5% in June 2026 and was lowest at 4.5% in November 2025.
- Across the 11 months ending August 2026, The Insurance Collective rose from 4th to 3rd among hastings insurance brokers in New Zealand.
- Across the 11 months ending August 2026, ABC Insurance fell from 3rd to 4th among hastings insurance brokers in New Zealand.
- Across the 11 months ending August 2026, Insure Hawke's Bay held steady: its estimated Share of Search among hastings insurance brokers in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand hastings insurance brokers in August 2026?
4 changes
In August 2026, Hurford Parker gained estimated Share of Search among hastings insurance brokers in New Zealand, from 42.9% to 53.6%.
In August 2026, Insure Hawke's Bay lost estimated Share of Search among hastings insurance brokers in New Zealand, from 32.1% to 25%.
In August 2026, The Insurance Collective lost estimated Share of Search among hastings insurance brokers in New Zealand, from 17.9% to 14.3%.
Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
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