ABC Insurance vs Hurford Parker:Which is more popular by branded search in New Zealand?
In August 2026, Hurford Parker had more branded searches than ABC Insurance among hastings insurance brokers in New Zealand. Hurford Parker was estimated to have 150 branded searches compared to ABC Insurance’s 20, and held a 53.6% Share of Search versus ABC Insurance’s 7.1%.
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Which is more popular in search, ABC Insurance or Hurford Parker?
Compare Hastings insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hurford Parker, ABC Insurance. The figures are in the table below the chart.
View monthly share of search table
| Month | Hurford Parker | Insure Hawke's Bay | The Insurance Collective | ABC Insurance |
|---|---|---|---|---|
| Oct 2025 | 65% | 25% | 5% | 5% |
| Nov 2025 | 68.2% | 22.7% | 4.5% | 4.5% |
| Dec 2025 | 60% | 15% | 20% | 5% |
| Jan 2026 | 51.7% | 17.2% | 24.1% | 6.9% |
| Feb 2026 | 60% | 16.7% | 16.7% | 6.7% |
| Mar 2026 | 51.4% | 31.4% | 11.4% | 5.7% |
| Apr 2026 | 55.6% | 33.3% | 3.7% | 7.4% |
| May 2026 | 60% | 23.3% | 10% | 6.7% |
| Jun 2026 | 56.3% | 21.9% | 9.4% | 12.5% |
| Jul 2026 | 42.9% | 32.1% | 17.9% | 7.1% |
| Aug 2026 | 53.6% | 25% | 14.3% | 7.1% |
| Sep 2026 | — | — | — | — |
How has the ABC Insurance and Hurford Parker comparison changed over the last 12 months?
3 findings
- Hurford Parker was ahead of ABC Insurance in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among hastings insurance brokers in New Zealand moved from 5% to 7.1%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 11 months ending August 2026, Hurford Parker’s estimated Share of Search among hastings insurance brokers in New Zealand moved from 65% to 53.6%, and its estimated monthly branded searches moved from 130 to 150.
How did search popularity change for New Zealand hastings insurance brokers in August 2026?
2 changes
In August 2026, Hurford Parker gained estimated Share of Search among hastings insurance brokers in New Zealand, from 42.9% to 53.6%.
Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ABC Insurance’s and Hurford Parker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ABC Insurance
2 branded search terms
- abc insurance
- abcinsurance
Hurford Parker
2 branded search terms
- hurford parker
- hurford parker hastings
Put your own brand in this comparison
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