Brandwave

How popular isHurford Parker in search?

In August 2026, there were an estimated 150 branded searches for Hurford Parker in New Zealand which is up 15.4% over the last 11 months. Hurford Parker holds 53.6% estimated Share of Search among New Zealand hastings insurance brokers and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. Hurford Parker53.6%
  2. Insure Hawke's Bay25%
  3. The Insurance Collective14.3%
  4. ABC Insurance7.1%
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Which hastings insurance brokers compete with Hurford Parker?

Hurford Parker against hastings insurance brokers in New Zealand, by month

Share of Search by month for Hurford Parker, Insure Hawke's Bay, The Insurance Collective, ABC Insurance. The figures are in the table below the chart.

View monthly share of search table
MonthHurford ParkerInsure Hawke's BayThe Insurance CollectiveABC Insurance
Oct 202565%25%5%5%
Nov 202568.2%22.7%4.5%4.5%
Dec 202560%15%20%5%
Jan 202651.7%17.2%24.1%6.9%
Feb 202660%16.7%16.7%6.7%
Mar 202651.4%31.4%11.4%5.7%
Apr 202655.6%33.3%3.7%7.4%
May 202660%23.3%10%6.7%
Jun 202656.3%21.9%9.4%12.5%
Jul 202642.9%32.1%17.9%7.1%
Aug 202653.6%25%14.3%7.1%
Sep 2026————

  1. 1.Hurford Parker

    53.6%

    held 1st · 150 estimated branded searches · +25% vs prior month · +10.7 points

  2. 2.Insure Hawke's Bay

    25%

    held 2nd · 70 estimated branded searches · -22.2% vs prior month · -7.1 points

  3. 3.The Insurance Collective

    14.3%

    held 3rd · 40 estimated branded searches · -20% vs prior month · -3.6 points

  4. 4.ABC Insurance

    7.1%

    held 4th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Hurford Parker and its closest rivals

How has branded search demand for Hurford Parker changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hurford Parker in New Zealand rose from 130 to 150.
  • Across the 11 months ending August 2026, Hurford Parker’s estimated Share of Search among hastings insurance brokers in New Zealand decreased from 65% to 53.6%.
  • Across the 11 months ending August 2026, Hurford Parker’s estimated Share of Search among hastings insurance brokers in New Zealand peaked at 68.2% in November 2025 and was lowest at 42.9% in July 2026.

How did search popularity change for New Zealand hastings insurance brokers in August 2026?

  1. In August 2026, Hurford Parker gained estimated Share of Search among hastings insurance brokers in New Zealand, from 42.9% to 53.6%.

  2. In August 2026, Insure Hawke's Bay lost estimated Share of Search among hastings insurance brokers in New Zealand, from 32.1% to 25%.

  3. In August 2026, The Insurance Collective lost estimated Share of Search among hastings insurance brokers in New Zealand, from 17.9% to 14.3%.

  4. Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

How is Hurford Parker measured?

Brandwave collects information about searches that people make online using Hurford Parker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • hurford parker
  • hurford parker hastings

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How the Brand Demand Index is measured

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