Hurford Parker vs Insure Hawke's Bay:Which is more popular by branded search in New Zealand?
In August 2026, Hurford Parker had more branded searches than Insure Hawke's Bay among hastings insurance brokers in New Zealand. Hurford Parker was estimated to have 150 branded searches compared to Insure Hawke's Bay’s 70, and held a 53.6% Share of Search versus Insure Hawke's Bay’s 25%.
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Which is more popular in search, Hurford Parker or Insure Hawke's Bay?
Compare Hastings insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hurford Parker, Insure Hawke's Bay. The figures are in the table below the chart.
View monthly share of search table
| Month | Hurford Parker | Insure Hawke's Bay | The Insurance Collective | ABC Insurance |
|---|---|---|---|---|
| Oct 2025 | 65% | 25% | 5% | 5% |
| Nov 2025 | 68.2% | 22.7% | 4.5% | 4.5% |
| Dec 2025 | 60% | 15% | 20% | 5% |
| Jan 2026 | 51.7% | 17.2% | 24.1% | 6.9% |
| Feb 2026 | 60% | 16.7% | 16.7% | 6.7% |
| Mar 2026 | 51.4% | 31.4% | 11.4% | 5.7% |
| Apr 2026 | 55.6% | 33.3% | 3.7% | 7.4% |
| May 2026 | 60% | 23.3% | 10% | 6.7% |
| Jun 2026 | 56.3% | 21.9% | 9.4% | 12.5% |
| Jul 2026 | 42.9% | 32.1% | 17.9% | 7.1% |
| Aug 2026 | 53.6% | 25% | 14.3% | 7.1% |
| Sep 2026 | — | — | — | — |
How has the Hurford Parker and Insure Hawke's Bay comparison changed over the last 12 months?
3 findings
- Hurford Parker was ahead of Insure Hawke's Bay in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hurford Parker’s estimated Share of Search among hastings insurance brokers in New Zealand moved from 65% to 53.6%, and its estimated monthly branded searches moved from 130 to 150.
- Across the 11 months ending August 2026, Insure Hawke's Bay’s estimated Share of Search among hastings insurance brokers in New Zealand held steady at 25%, and its estimated monthly branded searches moved from 50 to 70.
How did search popularity change for New Zealand hastings insurance brokers in August 2026?
2 changes
In August 2026, Hurford Parker gained estimated Share of Search among hastings insurance brokers in New Zealand, from 42.9% to 53.6%.
In August 2026, Insure Hawke's Bay lost estimated Share of Search among hastings insurance brokers in New Zealand, from 32.1% to 25%.
How each brand is measured
Brandwave collects information about searches that people make online using Hurford Parker’s and Insure Hawke's Bay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hurford Parker
2 branded search terms
- hurford parker
- hurford parker hastings
Insure Hawke's Bay
1 branded search term
- insure hawkes bay
Put your own brand in this comparison
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