Insure Hawke's Bay vs The Insurance Collective:Which is more popular by branded search in New Zealand?
In August 2026, Insure Hawke's Bay had more branded searches than The Insurance Collective among napier insurance brokers in New Zealand. Insure Hawke's Bay was estimated to have 70 branded searches compared to The Insurance Collective’s 40, and held a 0.49% Share of Search versus The Insurance Collective’s 0.28%.
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Which is more popular in search, Insure Hawke's Bay or The Insurance Collective?
Compare Napier insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Insure Hawke's Bay, The Insurance Collective. The figures are in the table below the chart.
View monthly share of search table
| Month | Gallagher Insurance | Insure Hawke's Bay | The Insurance Collective | The People's Insurance |
|---|---|---|---|---|
| Oct 2025 | 99.6% | 0.3% | 0.06% | 0.06% |
| Nov 2025 | 99.5% | 0.35% | 0.07% | 0.07% |
| Dec 2025 | 99.3% | 0.27% | 0.36% | 0.09% |
| Jan 2026 | 99.1% | 0.36% | 0.5% | 0.07% |
| Feb 2026 | 99.2% | 0.35% | 0.35% | 0.07% |
| Mar 2026 | 98.9% | 0.75% | 0.27% | 0.07% |
| Apr 2026 | 99% | 0.78% | 0.09% | 0.09% |
| May 2026 | 99.2% | 0.49% | 0.21% | 0.07% |
| Jun 2026 | 99.2% | 0.49% | 0.21% | 0.07% |
| Jul 2026 | 98.9% | 0.63% | 0.35% | 0.07% |
| Aug 2026 | 99.2% | 0.49% | 0.28% | 0.07% |
| Sep 2026 | — | — | — | — |
How has the Insure Hawke's Bay and The Insurance Collective comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: The Insurance Collective took it in December 2025, Insure Hawke's Bay took it in March 2026.
- Across the 11 months ending August 2026, Insure Hawke's Bay’s estimated Share of Search among napier insurance brokers in New Zealand moved from 0.3% to 0.49%, and its estimated monthly branded searches moved from 50 to 70.
- Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among napier insurance brokers in New Zealand moved from 0.06% to 0.28%, and its estimated monthly branded searches moved from 10 to 40.
How did search popularity change for New Zealand napier insurance brokers in August 2026?
2 changes
Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.
Estimated monthly branded searches for Insure Hawke's Bay in New Zealand rose 40% over 11 measured months, from 50 to 70 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Insure Hawke's Bay’s and The Insurance Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Insure Hawke's Bay
1 branded search term
- insure hawkes bay
The Insurance Collective
1 branded search term
- the insurance collective
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