How popular isThe People's Insurance in search?
In August 2026, there were an estimated 10 branded searches for The People's Insurance in New Zealand which held steady over the last 11 months. The People's Insurance holds 0.07% estimated Share of Search among New Zealand napier insurance brokers and is ranked 4th of 4 competitors for search popularity.
Gallagher Insurance99.2%
Insure Hawke's Bay0.49%
The Insurance Collective0.28%
The People's Insurance0.07%
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Which napier insurance brokers compete with The People's Insurance?
Share of Search by month for Gallagher Insurance, The People's Insurance. The figures are in the table below the chart.
View monthly share of search table
| Month | Gallagher Insurance | Insure Hawke's Bay | The Insurance Collective | The People's Insurance |
|---|---|---|---|---|
| Oct 2025 | 99.6% | 0.3% | 0.06% | 0.06% |
| Nov 2025 | 99.5% | 0.35% | 0.07% | 0.07% |
| Dec 2025 | 99.3% | 0.27% | 0.36% | 0.09% |
| Jan 2026 | 99.1% | 0.36% | 0.5% | 0.07% |
| Feb 2026 | 99.2% | 0.35% | 0.35% | 0.07% |
| Mar 2026 | 98.9% | 0.75% | 0.27% | 0.07% |
| Apr 2026 | 99% | 0.78% | 0.09% | 0.09% |
| May 2026 | 99.2% | 0.49% | 0.21% | 0.07% |
| Jun 2026 | 99.2% | 0.49% | 0.21% | 0.07% |
| Jul 2026 | 98.9% | 0.63% | 0.35% | 0.07% |
| Aug 2026 | 99.2% | 0.49% | 0.28% | 0.07% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 99.2% | 14.3K | +1.2% | +0.2 points | |
| 2, held 2nd | 0.49% | 70 | -22.2% | -0.1 points | |
| 3, held 3rd | 0.28% | 40 | -20% | -0.1 points | |
| 4, held 4th | 0.07% | 10 | 0% | 0 points |
99.2%
held 1st · 14.3K estimated branded searches · +1.2% vs prior month · +0.2 points
0.49%
held 2nd · 70 estimated branded searches · -22.2% vs prior month · -0.1 points
0.28%
held 3rd · 40 estimated branded searches · -20% vs prior month · -0.1 points
0.07%
held 4th · 10 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between The People's Insurance and its closest rivals
How has branded search demand for The People's Insurance changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for The People's Insurance in New Zealand held steady at 10.
- Across the 11 months ending August 2026, The People's Insurance’s estimated Share of Search among napier insurance brokers in New Zealand held steady, from 0.06% to 0.07%.
How did search popularity change for New Zealand napier insurance brokers in August 2026?
3 changes
Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.
Estimated monthly branded searches for Insure Hawke's Bay in New Zealand rose 40% over 11 measured months, from 50 to 70 in August 2026.
Estimated monthly branded searches for Gallagher Insurance in New Zealand fell 12.6% over 11 measured months, from 16.4K to 14.3K in August 2026.
How is The People's Insurance measured?
Brandwave collects information about searches that people make online using The People's Insurance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- the people's insurance
- the peoples insurance
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Is The People's Insurance your brand?
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