Insure Hawke's Bay vs The People's Insurance:Which is more popular by branded search in New Zealand?
In August 2026, Insure Hawke's Bay had more branded searches than The People's Insurance among napier insurance brokers in New Zealand. Insure Hawke's Bay was estimated to have 70 branded searches compared to The People's Insurance’s 10, and held a 0.49% Share of Search versus The People's Insurance’s 0.07%.
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Which is more popular in search, Insure Hawke's Bay or The People's Insurance?
Compare Napier insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Insure Hawke's Bay, The People's Insurance. The figures are in the table below the chart.
View monthly share of search table
| Month | Gallagher Insurance | Insure Hawke's Bay | The Insurance Collective | The People's Insurance |
|---|---|---|---|---|
| Oct 2025 | 99.6% | 0.3% | 0.06% | 0.06% |
| Nov 2025 | 99.5% | 0.35% | 0.07% | 0.07% |
| Dec 2025 | 99.3% | 0.27% | 0.36% | 0.09% |
| Jan 2026 | 99.1% | 0.36% | 0.5% | 0.07% |
| Feb 2026 | 99.2% | 0.35% | 0.35% | 0.07% |
| Mar 2026 | 98.9% | 0.75% | 0.27% | 0.07% |
| Apr 2026 | 99% | 0.78% | 0.09% | 0.09% |
| May 2026 | 99.2% | 0.49% | 0.21% | 0.07% |
| Jun 2026 | 99.2% | 0.49% | 0.21% | 0.07% |
| Jul 2026 | 98.9% | 0.63% | 0.35% | 0.07% |
| Aug 2026 | 99.2% | 0.49% | 0.28% | 0.07% |
| Sep 2026 | — | — | — | — |
How has the Insure Hawke's Bay and The People's Insurance comparison changed over the last 12 months?
3 findings
- Insure Hawke's Bay was ahead of The People's Insurance in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Insure Hawke's Bay’s estimated Share of Search among napier insurance brokers in New Zealand moved from 0.3% to 0.49%, and its estimated monthly branded searches moved from 50 to 70.
- Across the 11 months ending August 2026, The People's Insurance’s estimated Share of Search among napier insurance brokers in New Zealand moved from 0.06% to 0.07%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand napier insurance brokers in August 2026?
1 change
Estimated monthly branded searches for Insure Hawke's Bay in New Zealand rose 40% over 11 measured months, from 50 to 70 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Insure Hawke's Bay’s and The People's Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Insure Hawke's Bay
1 branded search term
- insure hawkes bay
The People's Insurance
2 branded search terms
- the people's insurance
- the peoples insurance
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