Brandwave

How popular isThe Advisers in search?

In August 2026, there were an estimated 110 branded searches for The Advisers in New Zealand which held steady over the last 11 months. The Advisers holds 0.71% estimated Share of Search among New Zealand new plymouth insurance brokers and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Gallagher Insurance91.7%
  2. Marsh6.1%
  3. Greenlight Insurance Brokers1.2%
  4. The Advisers0.71%
  5. The Insurance Collective0.26%
  6. AdAstra0.06%
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Which new plymouth insurance brokers compete with The Advisers?

The Advisers against new plymouth insurance brokers in New Zealand, by month

Share of Search by month for Gallagher Insurance, Marsh, The Advisers. The figures are in the table below the chart.

View monthly share of search table
MonthGallagher InsuranceMarshGreenlight Insurance BrokersThe AdvisersThe Insurance CollectiveAdAstra
Oct 202593.1%5%1.2%0.63%0.06%0%
Nov 202591.1%6.8%1.4%0.7%0.06%0%
Dec 202591.1%6.5%1.5%0.58%0.33%0%
Jan 202691.1%6.5%1.3%0.66%0.46%0%
Feb 202691.1%6.5%1.5%0.45%0.32%0.13%
Mar 202690.2%7.6%1.1%0.69%0.25%0.13%
Apr 202690.6%6.6%1.8%0.79%0.08%0.08%
May 202691.5%6.1%1.5%0.72%0.2%0.07%
Jun 202691.3%6.5%1.4%0.58%0.19%0.06%
Jul 202691.5%6.3%1.2%0.65%0.32%0.06%
Aug 202691.7%6.1%1.2%0.71%0.26%0.06%
Sep 2026——————

  1. 1.Gallagher Insurance

    91.7%

    held 1st · 14.3K estimated branded searches · +1.2% vs prior month · +0.2 points

  2. 2.Marsh

    6.1%

    held 2nd · 950 estimated branded searches · -2.1% vs prior month · -0.2 points

  3. 3.Greenlight Insurance Brokers

    1.2%

    held 3rd · 190 estimated branded searches · +5.6% vs prior month · +0.1 points

  4. 4.The Advisers

    0.71%

    held 4th · 110 estimated branded searches · +10% vs prior month · +0.1 points

  5. 5.The Insurance Collective

    0.26%

    held 5th · 40 estimated branded searches · -20% vs prior month · -0.1 points

  6. 6.AdAstra

    0.06%

    held 6th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between The Advisers and its closest rivals

How has branded search demand for The Advisers changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for The Advisers in New Zealand held steady at 110.
  • Across the 11 months ending August 2026, The Advisers’ estimated Share of Search among new plymouth insurance brokers in New Zealand held steady, from 0.63% to 0.71%.

How did search popularity change for New Zealand new plymouth insurance brokers in August 2026?

  1. Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.

  2. Estimated monthly branded searches for Gallagher Insurance in New Zealand fell 12.6% over 11 measured months, from 16.4K to 14.3K in August 2026.

How is The Advisers measured?

Brandwave collects information about searches that people make online using The Advisers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • the advisers
  • the advisers new plymouth
  • theadvisers

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How the Brand Demand Index is measured

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