AdAstra vs The Advisers:Which is more popular by branded search in New Zealand?
In August 2026, The Advisers had more branded searches than AdAstra among new plymouth insurance brokers in New Zealand. The Advisers was estimated to have 110 branded searches compared to AdAstra’s 10, and held a 0.71% Share of Search versus AdAstra’s 0.06%.
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Which is more popular in search, AdAstra or The Advisers?
Compare New Plymouth insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Advisers, AdAstra. The figures are in the table below the chart.
View monthly share of search table
| Month | Gallagher Insurance | Marsh | Greenlight Insurance Brokers | The Advisers | The Insurance Collective | AdAstra |
|---|---|---|---|---|---|---|
| Oct 2025 | 93.1% | 5% | 1.2% | 0.63% | 0.06% | 0% |
| Nov 2025 | 91.1% | 6.8% | 1.4% | 0.7% | 0.06% | 0% |
| Dec 2025 | 91.1% | 6.5% | 1.5% | 0.58% | 0.33% | 0% |
| Jan 2026 | 91.1% | 6.5% | 1.3% | 0.66% | 0.46% | 0% |
| Feb 2026 | 91.1% | 6.5% | 1.5% | 0.45% | 0.32% | 0.13% |
| Mar 2026 | 90.2% | 7.6% | 1.1% | 0.69% | 0.25% | 0.13% |
| Apr 2026 | 90.6% | 6.6% | 1.8% | 0.79% | 0.08% | 0.08% |
| May 2026 | 91.5% | 6.1% | 1.5% | 0.72% | 0.2% | 0.07% |
| Jun 2026 | 91.3% | 6.5% | 1.4% | 0.58% | 0.19% | 0.06% |
| Jul 2026 | 91.5% | 6.3% | 1.2% | 0.65% | 0.32% | 0.06% |
| Aug 2026 | 91.7% | 6.1% | 1.2% | 0.71% | 0.26% | 0.06% |
| Sep 2026 | — | — | — | — | — | — |
How has the AdAstra and The Advisers comparison changed over the last 12 months?
3 findings
- The Advisers was ahead of AdAstra in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AdAstra’s estimated Share of Search among new plymouth insurance brokers in New Zealand moved from 0% to 0.06%, and its estimated monthly branded searches moved from 0 to 10.
- Across the 11 months ending August 2026, The Advisers’ estimated Share of Search among new plymouth insurance brokers in New Zealand moved from 0.63% to 0.71%, and its estimated monthly branded searches held steady at 110.
How did search popularity change for New Zealand new plymouth insurance brokers in August 2026?
0 changes
Neither AdAstra nor The Advisers moved beyond provider rounding among new plymouth insurance brokers in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AdAstra’s and The Advisers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AdAstra
1 branded search term
- adastra new plymouth
The Advisers
3 branded search terms
- the advisers
- the advisers new plymouth
- theadvisers
Put your own brand in this comparison
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