Brandwave

How popular isInsurance Brokers Alliance in search?

In August 2026, there were an estimated 100 branded searches for Insurance Brokers Alliance in New Zealand which is down 28.6% over the last 11 months. Insurance Brokers Alliance holds 0.69% estimated Share of Search among New Zealand invercargill insurance brokers and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Gallagher Insurance98.9%
  2. Insurance Brokers Alliance0.69%
  3. The Insurance Collective0.28%
  4. ABC Insurance0.14%

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Which invercargill insurance brokers compete with Insurance Brokers Alliance?

Insurance Brokers Alliance against invercargill insurance brokers in New Zealand, by month

Share of Search by month for Gallagher Insurance, Insurance Brokers Alliance. The figures are in the table below the chart.

View monthly share of search table
MonthGallagher InsuranceInsurance Brokers AllianceThe Insurance CollectiveABC Insurance
Oct 202599%0.85%0.06%0.06%
Nov 202599.1%0.76%0.07%0.07%
Dec 202598.7%0.89%0.36%0.09%
Jan 202698.6%0.78%0.5%0.14%
Feb 202698.9%0.56%0.35%0.14%
Mar 202698.8%0.82%0.27%0.14%
Apr 202698.8%0.95%0.09%0.17%
May 202699%0.63%0.21%0.14%
Jun 202698.8%0.69%0.21%0.28%
Jul 202698.9%0.56%0.35%0.14%
Aug 202698.9%0.69%0.28%0.14%
Sep 2026————
  1. held 1st · 14.3K estimated branded searches · +1.2% vs prior month · -0.1 points

  2. held 2nd · 100 estimated branded searches · +25% vs prior month · +0.1 points

  3. held 3rd · 40 estimated branded searches · -20% vs prior month · -0.1 points

  4. held 4th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Insurance Brokers Alliance and its closest rivals

How has branded search demand for Insurance Brokers Alliance changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Insurance Brokers Alliance in New Zealand fell from 140 to 100.
  • Across the 11 months ending August 2026, Insurance Brokers Alliance’s estimated Share of Search among invercargill insurance brokers in New Zealand held steady, from 0.85% to 0.69%.

How did search popularity change for New Zealand invercargill insurance brokers in August 2026?

  1. Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.

  2. Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

  3. Estimated monthly branded searches for Insurance Brokers Alliance in New Zealand fell 28.6% over 11 measured months, from 140 to 100 in August 2026.

  4. Estimated monthly branded searches for Gallagher Insurance in New Zealand fell 12.6% over 11 measured months, from 16.4K to 14.3K in August 2026.

How is Insurance Brokers Alliance measured?

Brandwave collects information about searches that people make online using Insurance Brokers Alliance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • insurance brokers alliance
  • insurance brokers alliance invercargill

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How the Brand Demand Index is measured

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Is Insurance Brokers Alliance your brand?

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