How popular isInsurance Brokers Alliance in search?
In August 2026, there were an estimated 100 branded searches for Insurance Brokers Alliance in New Zealand which is down 28.6% over the last 11 months. Insurance Brokers Alliance holds 0.69% estimated Share of Search among New Zealand invercargill insurance brokers and is ranked 2nd of 4 competitors for search popularity.
Gallagher Insurance98.9%
Insurance Brokers Alliance0.69%
The Insurance Collective0.28%
ABC Insurance0.14%
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Which invercargill insurance brokers compete with Insurance Brokers Alliance?
Share of Search by month for Gallagher Insurance, Insurance Brokers Alliance. The figures are in the table below the chart.
View monthly share of search table
| Month | Gallagher Insurance | Insurance Brokers Alliance | The Insurance Collective | ABC Insurance |
|---|---|---|---|---|
| Oct 2025 | 99% | 0.85% | 0.06% | 0.06% |
| Nov 2025 | 99.1% | 0.76% | 0.07% | 0.07% |
| Dec 2025 | 98.7% | 0.89% | 0.36% | 0.09% |
| Jan 2026 | 98.6% | 0.78% | 0.5% | 0.14% |
| Feb 2026 | 98.9% | 0.56% | 0.35% | 0.14% |
| Mar 2026 | 98.8% | 0.82% | 0.27% | 0.14% |
| Apr 2026 | 98.8% | 0.95% | 0.09% | 0.17% |
| May 2026 | 99% | 0.63% | 0.21% | 0.14% |
| Jun 2026 | 98.8% | 0.69% | 0.21% | 0.28% |
| Jul 2026 | 98.9% | 0.56% | 0.35% | 0.14% |
| Aug 2026 | 98.9% | 0.69% | 0.28% | 0.14% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 98.9% | 14.3K | +1.2% | -0.1 points | |
| 2, held 2nd | 0.69% | 100 | +25% | +0.1 points | |
| 3, held 3rd | 0.28% | 40 | -20% | -0.1 points | |
| 4, held 4th | 0.14% | 20 | 0% | 0 points |
98.9%
held 1st · 14.3K estimated branded searches · +1.2% vs prior month · -0.1 points
0.69%
held 2nd · 100 estimated branded searches · +25% vs prior month · +0.1 points
0.28%
held 3rd · 40 estimated branded searches · -20% vs prior month · -0.1 points
0.14%
held 4th · 20 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Insurance Brokers Alliance and its closest rivals
How has branded search demand for Insurance Brokers Alliance changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Insurance Brokers Alliance in New Zealand fell from 140 to 100.
- Across the 11 months ending August 2026, Insurance Brokers Alliance’s estimated Share of Search among invercargill insurance brokers in New Zealand held steady, from 0.85% to 0.69%.
How did search popularity change for New Zealand invercargill insurance brokers in August 2026?
4 changes

Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.

Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
Estimated monthly branded searches for Insurance Brokers Alliance in New Zealand fell 28.6% over 11 measured months, from 140 to 100 in August 2026.
Estimated monthly branded searches for Gallagher Insurance in New Zealand fell 12.6% over 11 measured months, from 16.4K to 14.3K in August 2026.
How is Insurance Brokers Alliance measured?
Brandwave collects information about searches that people make online using Insurance Brokers Alliance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- insurance brokers alliance
- insurance brokers alliance invercargill
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