ABC Insurance vs The Insurance Collective:Which is more popular by branded search in New Zealand?
In August 2026, The Insurance Collective had more branded searches than ABC Insurance among gisborne insurance brokers in New Zealand. The Insurance Collective was estimated to have 40 branded searches compared to ABC Insurance’s 20, and held a 1.9% Share of Search versus ABC Insurance’s 0.93%.
Follow ABC Insurance vs The Insurance Collective and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, ABC Insurance or The Insurance Collective?
Compare Gisborne insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Insurance Collective, ABC Insurance. The figures are in the table below the chart.
View monthly share of search table
| Month | Rothbury | Emerre & Hathaway | Gisborne Financial Services | The Insurance Collective | ABC Insurance |
|---|---|---|---|---|---|
| Oct 2025 | 89.7% | 8.7% | 0.79% | 0.4% | 0.4% |
| Nov 2025 | 85% | 10.3% | 3.9% | 0.43% | 0.43% |
| Dec 2025 | 86.6% | 9.1% | 1.6% | 2.2% | 0.54% |
| Jan 2026 | 84.3% | 10.3% | 1.3% | 3.1% | 0.9% |
| Feb 2026 | 86% | 9% | 1.8% | 2.3% | 0.9% |
| Mar 2026 | 87.1% | 9% | 1.6% | 1.6% | 0.78% |
| Apr 2026 | 89% | 8.7% | 0.91% | 0.46% | 0.91% |
| May 2026 | 87.4% | 9.4% | 0.9% | 1.3% | 0.9% |
| Jun 2026 | 84.1% | 11.2% | 1.7% | 1.3% | 1.7% |
| Jul 2026 | 86.2% | 9.3% | 1.3% | 2.2% | 0.89% |
| Aug 2026 | 86.9% | 7.9% | 2.3% | 1.9% | 0.93% |
| Sep 2026 | — | — | — | — | — |
How has the ABC Insurance and The Insurance Collective comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: ABC Insurance took it in April 2026, The Insurance Collective took it in May 2026, ABC Insurance took it in June 2026, The Insurance Collective took it in July 2026.
- Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among gisborne insurance brokers in New Zealand moved from 0.4% to 0.93%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among gisborne insurance brokers in New Zealand moved from 0.4% to 1.9%, and its estimated monthly branded searches moved from 10 to 40.
How did search popularity change for New Zealand gisborne insurance brokers in August 2026?
3 changes
In August 2026, Gisborne Financial Services overtook The Insurance Collective to rank 3rd among gisborne insurance brokers in New Zealand, at 2.3%.
Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.
Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ABC Insurance’s and The Insurance Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ABC Insurance
2 branded search terms
- abc insurance
- abcinsurance
The Insurance Collective
1 branded search term
- the insurance collective
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.