How popular isFender?
In September 2026, people searched for Fender by name about 4,370 times in New Zealand, about the same as the previous year. These searches made up 45.5% of all New Zealand banjo brand searches, placing Fender first out of seven brands. When we asked both ChatGPT and Google AI Overviews about banjo brands, Fender did not appear in any of the answers.
Fender is the most searched of 7 competitors and not listed in any AI answer.
FenderShare of searches 45.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
IbanezShare of searches 19.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
EpiphoneShare of searches 19%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th- GibsonShare of searches 15.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
DeeringShare of searches 0.43%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top banjo brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fender did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Deering4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gold Tone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Recording King3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Epiphone2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gibson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fender0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ibanez0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about banjo brands
5 answers
Asked ChatGPT
“Which banjo brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best banjo brands in New Zealand?”
Asked ChatGPT
“What's the best banjo brand in New Zealand for beginner players?”
Searched Google, AI Overview
“banjo for beginners”
Searched Google, AI Overview
“bluegrass banjo”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which banjo brands compete with Fender?
Share of searches by month for Fender, Ibanez, Epiphone, Gibson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fender | Ibanez | Epiphone | Gibson | Deering | Recording King | Gold Tone |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 20.3% | 20.5% | 16.1% | 0.14% | 0.28% | 0.14% |
| Nov 2025 | 43.1% | 19% | 20.4% | 16.9% | 0.15% | 0.29% | 0.15% |
| Dec 2025 | 43% | 19.1% | 22.5% | 14.8% | 0.29% | 0.14% | 0.14% |
| Jan 2026 | 40.8% | 23.3% | 20.3% | 14.5% | 0.56% | 0.28% | 0.28% |
| Feb 2026 | 40.8% | 18.3% | 22.6% | 17.4% | 0.47% | 0.31% | 0.16% |
| Mar 2026 | 44.4% | 18.6% | 17.5% | 18.6% | 0.42% | 0.28% | 0.14% |
| Apr 2026 | 44% | 21.2% | 18.2% | 15.8% | 0.41% | 0.28% | 0.14% |
| May 2026 | 47.8% | 17.8% | 17.9% | 15.9% | 0.27% | 0.27% | 0.13% |
| Jun 2026 | 44.9% | 19.5% | 18.8% | 16.3% | 0.14% | 0.28% | 0.14% |
| Jul 2026 | 45.8% | 18.3% | 18.6% | 16.5% | 0.29% | 0.29% | 0.29% |
| Aug 2026 | 44% | 19.9% | 18.7% | 17% | 0.14% | 0.14% | 0.14% |
| Sep 2026 | 45.5% | 19.4% | 19% | 15.2% | 0.43% | 0.29% | 0.14% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.5% | 3.1K | +1.3% | +1.5 points | |
| 2, held 2nd | 19.4% | 1.3K | -4.3% | -0.4 points | |
| 3, held 3rd | 19% | 1.3K | -0.76% | +0.3 points | |
| 4, held 4th | 15.2% | 1.1K | -12.5% | -1.8 points | |
| 5, held 5th | 0.43% | 30 | +200% | +0.3 points | |
| 6, moved from 7th to 6th | 0.29% | 20 | +100% | +0.1 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0.14% | 10 | 0% | 0 pointsmoved from 6th to 7th |
1.
Fender45.5%
Held 1st. 3.1K estimated branded searches, +1.3% vs prior month. Share +1.5 points.
2.
Ibanez19.4%
Held 2nd. 1.3K estimated branded searches, -4.3% vs prior month. Share -0.4 points.
3.
Epiphone19%
Held 3rd. 1.3K estimated branded searches, -0.76% vs prior month. Share +0.3 points.
4.
Gibson15.2%
Held 4th. 1.1K estimated branded searches, -12.5% vs prior month. Share -1.8 points.
5.
Deering0.43%
Held 5th. 30 estimated branded searches, +200% vs prior month. Share +0.3 points.
0.29%
Moved from 7th to 6th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.
0.14%
Moved from 6th to 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Fender and its closest rivals
Every comparison with Fender
20 comparisons
- Fender vs Gibson
- Fender vs Ibanez
- Epiphone vs Fender
- Fender vs Korg
- Fender vs Yamaha Guitars
- Fender vs Taylor Guitars
- Fender vs PRS
- D'Addario vs Fender
- Cort vs Fender
- Boss vs Fender
- Fender vs Marshall
- Fender vs Yamaha
- Fender vs Kala
- Blackstar vs Fender
- Fender vs Orange
- Fender vs Vox
- Fender vs Washburn
- Fender vs Lanikai
- Fender vs TC Electronic
- Collings vs Fender
How has branded search demand for Fender changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Fender in New Zealand held steady, from 4.2K to 4.4K.
- Across the 12 months ending September 2026, Fender’s share of searches among banjo brands in New Zealand increased from 42.6% to 45.5%.
- Across the 12 months ending September 2026, Fender’s share of searches among banjo brands in New Zealand peaked at 47.8% in May 2026 and was lowest at 40.8% in February 2026.
How did search popularity change for New Zealand banjo brands in September 2026?
5 changes
In September 2026, Fender gained share of searches among banjo brands in New Zealand, from 44% to 45.5%.
In September 2026, Gibson lost share of searches among banjo brands in New Zealand, from 17% to 15.2%.
In September 2026, Recording King rose from 7th to 6th among banjo brands in New Zealand.
In September 2026, Gold Tone fell from 6th to 7th among banjo brands in New Zealand.
Estimated monthly branded searches for Deering in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.
How are Fender’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Fender’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- fender
- fender acoustic guitar
- fender bass
- fender electric guitar
- fender guitar
- fender jazzmaster
- fender mustang
- fender p bass
- fender strat
- fender tele
Do you work for Fender? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Fender compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Guitar brands | 1st of 8 | 34.2% | Show ranking |
| Mandolin brands | 1st of 10 | 44.3% | Show ranking |
| Banjo brands | 1st of 7 | 45.5% | Shown above |
| Baritone guitar brands | 1st of 3 | 56.8% | Show ranking |
| Guitar amp brands | 1st of 7 | 67.2% | Show ranking |
| Guitar tuner brands | 1st of 6 | 67.4% | Show ranking |
| Tenor ukulele brands | 1st of 5 | 87.5% | Show ranking |
Is Fender your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.