Fender vs Gibson:Which is more popular?
In September 2026, Fender had more branded searches than Gibson among banjo brands in New Zealand. Fender had about 3,140 branded searches, while Gibson had 1,050. Fender made up 45.5% of all banjo brand searches we track, and Gibson accounted for 15.2%. When we asked ChatGPT and Google AI Overviews about banjo brands, Gibson appeared in two of the five answers and Fender in none.
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Top banjo brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gibson was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fender did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Deering4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gold Tone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Recording King3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Epiphone2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Gibson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fender0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ibanez0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about banjo brands
5 answers
Asked ChatGPT
“Which banjo brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best banjo brands in New Zealand?”
Asked ChatGPT
“What's the best banjo brand in New Zealand for beginner players?”
Searched Google, AI Overview
“banjo for beginners”
Searched Google, AI Overview
“bluegrass banjo”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Fender or Gibson more popular in search?
This chart shows how often people search Google for Fender and Gibson by name. Each line represents a brand's share of searches for all seven banjo brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fender, Gibson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fender | Ibanez | Epiphone | Gibson | Deering | Recording King | Gold Tone |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 20.3% | 20.5% | 16.1% | 0.14% | 0.28% | 0.14% |
| Nov 2025 | 43.1% | 19% | 20.4% | 16.9% | 0.15% | 0.29% | 0.15% |
| Dec 2025 | 43% | 19.1% | 22.5% | 14.8% | 0.29% | 0.14% | 0.14% |
| Jan 2026 | 40.8% | 23.3% | 20.3% | 14.5% | 0.56% | 0.28% | 0.28% |
| Feb 2026 | 40.8% | 18.3% | 22.6% | 17.4% | 0.47% | 0.31% | 0.16% |
| Mar 2026 | 44.4% | 18.6% | 17.5% | 18.6% | 0.42% | 0.28% | 0.14% |
| Apr 2026 | 44% | 21.2% | 18.2% | 15.8% | 0.41% | 0.28% | 0.14% |
| May 2026 | 47.8% | 17.8% | 17.9% | 15.9% | 0.27% | 0.27% | 0.13% |
| Jun 2026 | 44.9% | 19.5% | 18.8% | 16.3% | 0.14% | 0.28% | 0.14% |
| Jul 2026 | 45.8% | 18.3% | 18.6% | 16.5% | 0.29% | 0.29% | 0.29% |
| Aug 2026 | 44% | 19.9% | 18.7% | 17% | 0.14% | 0.14% | 0.14% |
| Sep 2026 | 45.5% | 19.4% | 19% | 15.2% | 0.43% | 0.29% | 0.14% |
How has the Fender and Gibson comparison changed over the last 12 months?
3 findings
- Fender was ahead of Gibson in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fender’s share of searches among banjo brands in New Zealand moved from 42.6% to 45.5%, and its estimated monthly branded searches moved from 3K to 3.1K.
- Across the 12 months ending September 2026, Gibson’s share of searches among banjo brands in New Zealand moved from 16.1% to 15.2%, and its estimated monthly branded searches held steady at 1.1K.
How did search popularity change for New Zealand banjo brands in September 2026?
2 changes
In September 2026, Fender gained share of searches among banjo brands in New Zealand, from 44% to 45.5%.
In September 2026, Gibson lost share of searches among banjo brands in New Zealand, from 17% to 15.2%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Fender’s and Gibson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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