Brandwave

How popular isDeering?

In September 2026, people searched for Deering by name about 30 times in New Zealand, a 200% increase from the previous year. These searches made up 0.43% of all New Zealand banjo brand searches, placing Deering fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about banjo brands, Deering appeared in four of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Deering is the fifth most searched of 7 competitors and the most recommended in AI answers.

  1. FenderShare of searches 45.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. IbanezShare of searches 19.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. EpiphoneShare of searches 19%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. GibsonShare of searches 15.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. DeeringShare of searches 0.43%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top banjo brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Deering was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Deering is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deering1st
  2. Gold Tone2nd
  3. Recording King3rd
  4. Gibson4th
  5. Epiphone5th
  6. Fender–
  7. Ibanez–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Deering4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gold Tone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Recording King3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Epiphone2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gibson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fender0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ibanez0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about banjo brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which banjo brands compete with Deering?

Deering against banjo brands in New Zealand, by month

Share of searches by month for Fender, Ibanez, Epiphone, Gibson, Deering. The figures are in the table below the chart.

View monthly share of searches table
MonthFenderIbanezEpiphoneGibsonDeeringRecording KingGold Tone
Oct 202542.6%20.3%20.5%16.1%0.14%0.28%0.14%
Nov 202543.1%19%20.4%16.9%0.15%0.29%0.15%
Dec 202543%19.1%22.5%14.8%0.29%0.14%0.14%
Jan 202640.8%23.3%20.3%14.5%0.56%0.28%0.28%
Feb 202640.8%18.3%22.6%17.4%0.47%0.31%0.16%
Mar 202644.4%18.6%17.5%18.6%0.42%0.28%0.14%
Apr 202644%21.2%18.2%15.8%0.41%0.28%0.14%
May 202647.8%17.8%17.9%15.9%0.27%0.27%0.13%
Jun 202644.9%19.5%18.8%16.3%0.14%0.28%0.14%
Jul 202645.8%18.3%18.6%16.5%0.29%0.29%0.29%
Aug 202644%19.9%18.7%17%0.14%0.14%0.14%
Sep 202645.5%19.4%19%15.2%0.43%0.29%0.14%

  1. 1.Fender

    45.5%

    Held 1st. 3.1K estimated branded searches, +1.3% vs prior month. Share +1.5 points.

  2. 2.Ibanez

    19.4%

    Held 2nd. 1.3K estimated branded searches, -4.3% vs prior month. Share -0.4 points.

  3. 3.Epiphone

    19%

    Held 3rd. 1.3K estimated branded searches, -0.76% vs prior month. Share +0.3 points.

  4. 4.Gibson

    15.2%

    Held 4th. 1.1K estimated branded searches, -12.5% vs prior month. Share -1.8 points.

  5. 5.Deering

    0.43%

    Held 5th. 30 estimated branded searches, +200% vs prior month. Share +0.3 points.

  6. 6.Recording King

    0.29%

    Moved from 7th to 6th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.

  7. 7.Gold Tone

    0.14%

    Moved from 6th to 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Deering and its closest rivals

How has branded search demand for Deering changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Deering in New Zealand rose from 10 to 30.
  • Across the 12 months ending September 2026, Deering rose from 6th to 5th among banjo brands in New Zealand.

How did search popularity change for New Zealand banjo brands in September 2026?

5 changes

  1. In September 2026, Fender gained share of searches among banjo brands in New Zealand, from 44% to 45.5%.

  2. In September 2026, Gibson lost share of searches among banjo brands in New Zealand, from 17% to 15.2%.

  3. In September 2026, Recording King rose from 7th to 6th among banjo brands in New Zealand.

  4. In September 2026, Gold Tone fell from 6th to 7th among banjo brands in New Zealand.

  5. Estimated monthly branded searches for Deering in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.

How are Deering’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Deering’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • deering banjo

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How the Brand Demand Index is measured

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