Brandwave

How popular isGibson?

In September 2026, people searched for Gibson by name about 2,420 times in New Zealand, an 8% decrease from the previous year. These searches made up 15.2% of all New Zealand banjo brand searches, placing Gibson fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about banjo brands, Gibson appeared in two of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Gibson is the fourth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. FenderShare of searches 45.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. IbanezShare of searches 19.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. EpiphoneShare of searches 19%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. GibsonShare of searches 15.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. DeeringShare of searches 0.43%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top banjo brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gibson was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Gibson is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deering1st
  2. Gold Tone2nd
  3. Recording King3rd
  4. Gibson4th
  5. Epiphone5th
  6. Fender–
  7. Ibanez–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Deering4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gold Tone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Recording King3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Epiphone2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gibson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fender0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ibanez0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about banjo brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which banjo brands compete with Gibson?

Gibson against banjo brands in New Zealand, by month

Share of searches by month for Fender, Ibanez, Epiphone, Gibson. The figures are in the table below the chart.

View monthly share of searches table
MonthFenderIbanezEpiphoneGibsonDeeringRecording KingGold Tone
Oct 202542.6%20.3%20.5%16.1%0.14%0.28%0.14%
Nov 202543.1%19%20.4%16.9%0.15%0.29%0.15%
Dec 202543%19.1%22.5%14.8%0.29%0.14%0.14%
Jan 202640.8%23.3%20.3%14.5%0.56%0.28%0.28%
Feb 202640.8%18.3%22.6%17.4%0.47%0.31%0.16%
Mar 202644.4%18.6%17.5%18.6%0.42%0.28%0.14%
Apr 202644%21.2%18.2%15.8%0.41%0.28%0.14%
May 202647.8%17.8%17.9%15.9%0.27%0.27%0.13%
Jun 202644.9%19.5%18.8%16.3%0.14%0.28%0.14%
Jul 202645.8%18.3%18.6%16.5%0.29%0.29%0.29%
Aug 202644%19.9%18.7%17%0.14%0.14%0.14%
Sep 202645.5%19.4%19%15.2%0.43%0.29%0.14%

  1. 1.Fender

    45.5%

    Held 1st. 3.1K estimated branded searches, +1.3% vs prior month. Share +1.5 points.

  2. 2.Ibanez

    19.4%

    Held 2nd. 1.3K estimated branded searches, -4.3% vs prior month. Share -0.4 points.

  3. 3.Epiphone

    19%

    Held 3rd. 1.3K estimated branded searches, -0.76% vs prior month. Share +0.3 points.

  4. 4.Gibson

    15.2%

    Held 4th. 1.1K estimated branded searches, -12.5% vs prior month. Share -1.8 points.

  5. 5.Deering

    0.43%

    Held 5th. 30 estimated branded searches, +200% vs prior month. Share +0.3 points.

  6. 6.Recording King

    0.29%

    Moved from 7th to 6th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.

  7. 7.Gold Tone

    0.14%

    Moved from 6th to 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Gibson and its closest rivals

Every comparison with Gibson

9 comparisons

How has branded search demand for Gibson changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Gibson in New Zealand fell from 2.6K to 2.4K.
  • Across the 12 months ending September 2026, Gibson’s share of searches among banjo brands in New Zealand decreased from 16.1% to 15.2%.
  • Across the 12 months ending September 2026, Gibson’s share of searches among banjo brands in New Zealand peaked at 18.6% in March 2026 and was lowest at 14.5% in January 2026.

How did search popularity change for New Zealand banjo brands in September 2026?

5 changes

  1. In September 2026, Fender gained share of searches among banjo brands in New Zealand, from 44% to 45.5%.

  2. In September 2026, Gibson lost share of searches among banjo brands in New Zealand, from 17% to 15.2%.

  3. In September 2026, Recording King rose from 7th to 6th among banjo brands in New Zealand.

  4. In September 2026, Gold Tone fell from 6th to 7th among banjo brands in New Zealand.

  5. Estimated monthly branded searches for Deering in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.

How are Gibson’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Gibson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gibson acoustic guitar
  • gibson bass
  • gibson electric guitar
  • gibson explorer guitar
  • gibson firebird guitar
  • gibson guitar company
  • gibson hummingbird guitar
  • gibson les paul
  • gibson sg
  • gibson sg standard

Do you work for Gibson? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Gibson compete?

Gibson is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Guitar brands2nd of 818.9%Show ranking
Mandolin brands4th of 1014.8%Show ranking
Banjo brands4th of 715.2%Shown above
Baritone guitar brands3rd of 319%Show ranking
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Is Gibson your brand?

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