Brandwave

How popular isGibson?

In September 2026, people searched for Gibson by name about 2,420 times in New Zealand, an 8% decrease from the previous year. These searches made up 19% of all New Zealand baritone guitar brand searches, placing Gibson third out of three brands. When we asked both ChatGPT and Google AI Overviews about baritone guitar brands, Gibson appeared in one of the five answers and was the third most recommended of the three.

Search and AI answers in September 2026

Gibson is the third most searched of 3 competitors and the third most recommended in AI answers.

  1. FenderShare of searches 56.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. IbanezShare of searches 24.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. GibsonShare of searches 19%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top baritone guitar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gibson was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Gibson is the third most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ibanez1st
  2. Fender2nd
  3. Gibson3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ibanez4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fender2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gibson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about baritone guitar brands

5 answers

  • Asked ChatGPT

    “Which baritone guitar brand should I buy in New Zealand?”

    1. 1Ibanez

  • Asked ChatGPT

    “What are the best baritone guitar brands in New Zealand?”

    1. 1Ibanez
    2. 2Fender

  • Asked ChatGPT

    “What's the best baritone guitar brand in New Zealand for deeper tuning?”

    1. Searched Google, AI Overview

      “baritone guitar nz”

      1. 1Ibanez

    2. Searched Google, AI Overview

      “baritone electric guitar”

      1. 1Ibanez
      2. 2Fender
      3. 3Gibson

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Which baritone guitar brands compete with Gibson?

    Gibson against baritone guitar brands in New Zealand, by month

    Share of searches by month for Fender, Ibanez, Gibson. The figures are in the table below the chart.

    View monthly share of searches table
    MonthFenderIbanezGibson
    Oct 202553.9%25.7%20.4%
    Nov 202554.6%24%21.4%
    Dec 202555.9%24.9%19.2%
    Jan 202651.9%29.7%18.4%
    Feb 202653.3%24%22.7%
    Mar 202654.4%22.8%22.8%
    Apr 202654.3%26.1%19.5%
    May 202658.7%21.8%19.5%
    Jun 202655.7%24.1%20.2%
    Jul 202656.8%22.7%20.4%
    Aug 202654.4%24.6%21.1%
    Sep 202656.8%24.2%19%

    1. 1.Fender

      56.8%

      Held 1st. 3.1K estimated branded searches, +1.3% vs prior month. Share +2.4 points.

    2. 2.Ibanez

      24.2%

      Held 2nd. 1.3K estimated branded searches, -4.3% vs prior month. Share -0.3 points.

    3. 3.Gibson

      19%

      Held 3rd. 1.1K estimated branded searches, -12.5% vs prior month. Share -2.1 points.

    Compare popularity between Gibson and its closest rivals

    Every comparison with Gibson

    9 comparisons

    How has branded search demand for Gibson changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Gibson in New Zealand fell from 2.6K to 2.4K.
    • Across the 12 months ending September 2026, Gibson’s share of searches among baritone guitar brands in New Zealand decreased from 20.4% to 19%.
    • Across the 12 months ending September 2026, Gibson’s share of searches among baritone guitar brands in New Zealand peaked at 22.8% in March 2026 and was lowest at 18.4% in January 2026.

    How did search popularity change for New Zealand baritone guitar brands in September 2026?

    2 changes

    1. In September 2026, Fender gained share of searches among baritone guitar brands in New Zealand, from 54.4% to 56.8%.

    2. In September 2026, Gibson lost share of searches among baritone guitar brands in New Zealand, from 21.1% to 19%.

    How are Gibson’s branded searches counted?

    10 search terms

    Brandwave collects information about searches that people make online using Gibson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • gibson acoustic guitar
    • gibson bass
    • gibson electric guitar
    • gibson explorer guitar
    • gibson firebird guitar
    • gibson guitar company
    • gibson hummingbird guitar
    • gibson les paul
    • gibson sg
    • gibson sg standard

    Do you work for Gibson? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Gibson compete?

    Gibson is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Guitar brands2nd of 818.9%Show ranking
    Mandolin brands4th of 1014.8%Show ranking
    Banjo brands4th of 715.2%Show ranking
    Baritone guitar brands3rd of 319%Shown above
    Creator with pink hair and a pink jacket

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