Gibson vs Ibanez:Which is more popular?
In September 2026, Ibanez had more branded searches than Gibson among baritone guitar brands in New Zealand. Ibanez had about 1,340 branded searches, while Gibson had 1,050. Ibanez made up 24.2% of all baritone guitar brand searches we track, and Gibson accounted for 19%. When we asked ChatGPT and Google AI Overviews about baritone guitar brands, Ibanez appeared in four of the five answers and Gibson in one. Ibanez was mentioned before Gibson in every answer.
Who do people search for more?
Ibanez, about 28% more searches than Gibson
Who does AI mention more?
Ibanez, mentioned in 4 of 5 answers, Gibson in 1
Who does AI recommend more?
Ibanez, named ahead of Gibson in every answer
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Top baritone guitar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ibanez was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Gibson was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Ibanez was listed before Gibson in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about baritone guitar brands
5 answers
Asked ChatGPT
“Which baritone guitar brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baritone guitar brands in New Zealand?”
Asked ChatGPT
“What's the best baritone guitar brand in New Zealand for deeper tuning?”
Searched Google, AI Overview
“baritone guitar nz”
Searched Google, AI Overview
“baritone electric guitar”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Gibson or Ibanez more popular in search?
This chart shows how often people search Google for Gibson and Ibanez by name. Each line represents a brand's share of searches for all three baritone guitar brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ibanez, Gibson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fender | Ibanez | Gibson |
|---|---|---|---|
| Oct 2025 | 53.9% | 25.7% | 20.4% |
| Nov 2025 | 54.6% | 24% | 21.4% |
| Dec 2025 | 55.9% | 24.9% | 19.2% |
| Jan 2026 | 51.9% | 29.7% | 18.4% |
| Feb 2026 | 53.3% | 24% | 22.7% |
| Mar 2026 | 54.4% | 22.8% | 22.8% |
| Apr 2026 | 54.3% | 26.1% | 19.5% |
| May 2026 | 58.7% | 21.8% | 19.5% |
| Jun 2026 | 55.7% | 24.1% | 20.2% |
| Jul 2026 | 56.8% | 22.7% | 20.4% |
| Aug 2026 | 54.4% | 24.6% | 21.1% |
| Sep 2026 | 56.8% | 24.2% | 19% |
How has the Gibson and Ibanez comparison changed over the last 12 months?
3 findings
- Ibanez was ahead of Gibson in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gibson’s share of searches among baritone guitar brands in New Zealand moved from 20.4% to 19%, and its estimated monthly branded searches held steady at 1.1K.
- Across the 12 months ending September 2026, Ibanez’s share of searches among baritone guitar brands in New Zealand moved from 25.7% to 24.2%, and its estimated monthly branded searches moved from 1.4K to 1.3K.
How did search popularity change for New Zealand baritone guitar brands in September 2026?
1 change
In September 2026, Gibson lost share of searches among baritone guitar brands in New Zealand, from 21.1% to 19%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Gibson’s and Ibanez’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among baritone guitar brands
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