Fender vs Gibson:Which is more popular?
In September 2026, Fender had more branded searches than Gibson among baritone guitar brands in New Zealand. Fender had about 3,140 branded searches, while Gibson had 1,050. Fender made up 56.8% of all baritone guitar brand searches we track, and Gibson accounted for 19%. When we asked ChatGPT and Google AI Overviews about baritone guitar brands, Fender appeared in two of the five answers and Gibson in one. Fender was mentioned before Gibson in every answer.
Who do people search for more?
Fender, about 3 searches for every 1 for Gibson
Who does AI mention more?
Fender, mentioned in 2 of 5 answers, Gibson in 1
Who does AI recommend more?
Fender, named ahead of Gibson in every answer
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Top baritone guitar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fender was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Gibson was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Fender was listed before Gibson in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about baritone guitar brands
5 answers
Asked ChatGPT
“Which baritone guitar brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baritone guitar brands in New Zealand?”
Asked ChatGPT
“What's the best baritone guitar brand in New Zealand for deeper tuning?”
Searched Google, AI Overview
“baritone guitar nz”
Searched Google, AI Overview
“baritone electric guitar”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Fender or Gibson more popular in search?
This chart shows how often people search Google for Fender and Gibson by name. Each line represents a brand's share of searches for all three baritone guitar brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fender, Gibson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fender | Ibanez | Gibson |
|---|---|---|---|
| Oct 2025 | 53.9% | 25.7% | 20.4% |
| Nov 2025 | 54.6% | 24% | 21.4% |
| Dec 2025 | 55.9% | 24.9% | 19.2% |
| Jan 2026 | 51.9% | 29.7% | 18.4% |
| Feb 2026 | 53.3% | 24% | 22.7% |
| Mar 2026 | 54.4% | 22.8% | 22.8% |
| Apr 2026 | 54.3% | 26.1% | 19.5% |
| May 2026 | 58.7% | 21.8% | 19.5% |
| Jun 2026 | 55.7% | 24.1% | 20.2% |
| Jul 2026 | 56.8% | 22.7% | 20.4% |
| Aug 2026 | 54.4% | 24.6% | 21.1% |
| Sep 2026 | 56.8% | 24.2% | 19% |
How has the Fender and Gibson comparison changed over the last 12 months?
3 findings
- Fender was ahead of Gibson in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fender’s share of searches among baritone guitar brands in New Zealand moved from 53.9% to 56.8%, and its estimated monthly branded searches moved from 3K to 3.1K.
- Across the 12 months ending September 2026, Gibson’s share of searches among baritone guitar brands in New Zealand moved from 20.4% to 19%, and its estimated monthly branded searches held steady at 1.1K.
How did search popularity change for New Zealand baritone guitar brands in September 2026?
2 changes
In September 2026, Fender gained share of searches among baritone guitar brands in New Zealand, from 54.4% to 56.8%.
In September 2026, Gibson lost share of searches among baritone guitar brands in New Zealand, from 21.1% to 19%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Fender’s and Gibson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among baritone guitar brands
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