Baritone guitar brands in New Zealand:Which are most popular?
In September 2026, Fender was the most searched baritone guitar brand in New Zealand, accounting for 56.8% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Ibanez was mentioned most often, in four of the five answers. Ibanez was recommended most often, coming first in both responses that gave a list.
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Top baritone guitar brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Ibanez was mentioned most often, in four of the five answers. Ibanez was recommended most often, coming first in both answers that gave a list. Fender was second, and Gibson was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about baritone guitar brands
5 answers
Asked ChatGPT
“Which baritone guitar brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baritone guitar brands in New Zealand?”
Asked ChatGPT
“What's the best baritone guitar brand in New Zealand for deeper tuning?”
Searched Google, AI Overview
“baritone guitar nz”
Searched Google, AI Overview
“baritone electric guitar”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which baritone guitar brands do people search for most?
This chart shows how often people search Google for each baritone guitar brand by name. Each line represents a brand's share of searches for all three baritone guitar brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fender, Ibanez, Gibson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fender | Ibanez | Gibson |
|---|---|---|---|
| Oct 2025 | 53.9% | 25.7% | 20.4% |
| Nov 2025 | 54.6% | 24% | 21.4% |
| Dec 2025 | 55.9% | 24.9% | 19.2% |
| Jan 2026 | 51.9% | 29.7% | 18.4% |
| Feb 2026 | 53.3% | 24% | 22.7% |
| Mar 2026 | 54.4% | 22.8% | 22.8% |
| Apr 2026 | 54.3% | 26.1% | 19.5% |
| May 2026 | 58.7% | 21.8% | 19.5% |
| Jun 2026 | 55.7% | 24.1% | 20.2% |
| Jul 2026 | 56.8% | 22.7% | 20.4% |
| Aug 2026 | 54.4% | 24.6% | 21.1% |
| Sep 2026 | 56.8% | 24.2% | 19% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.8% | 3.1K | +1.3% | +2.4 points | |
| 2, held 2nd | 24.2% | 1.3K | -4.3% | -0.3 points | |
| 3, held 3rd | 19% | 1.1K | -12.5% | -2.1 points |
Which brand is most popular in search among baritone guitar brands in New Zealand?
3 brands
In September 2026, Fender was the most searched among baritone guitar brands in New Zealand, with an estimated 3.1K branded searches, 56.8% of all searches for the three we track. Ibanez is in 2nd place, 32.5 percentage points behind at 24.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
 Fender | 53.9% → 56.8% | 58.7%May 2026 | 51.9%Jan 2026 | 1st |
 Ibanez | 25.7% → 24.2% | 29.7%Jan 2026 | 21.8%May 2026 | 2nd |
 Gibson | 20.4% → 19% | 22.8%Mar 2026 | 18.4%Jan 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Fender’s share of searches among baritone guitar brands in New Zealand increased from 53.9% to 56.8%.
- Across the 12 months ending September 2026, Ibanez’s share of searches among baritone guitar brands in New Zealand decreased from 25.7% to 24.2%.
- Across the 12 months ending September 2026, Gibson’s share of searches among baritone guitar brands in New Zealand decreased from 20.4% to 19%.
- Across the 12 months ending September 2026, Fender’s share of searches among baritone guitar brands in New Zealand peaked at 58.7% in May 2026 and was lowest at 51.9% in January 2026.
- Across the 12 months ending September 2026, Ibanez’s share of searches among baritone guitar brands in New Zealand peaked at 29.7% in January 2026 and was lowest at 21.8% in May 2026.
- Across the 12 months ending September 2026, Gibson’s share of searches among baritone guitar brands in New Zealand peaked at 22.8% in March 2026 and was lowest at 18.4% in January 2026.
How did search popularity change for New Zealand baritone guitar brands in September 2026?
2 changes
In September 2026, Fender gained share of searches among baritone guitar brands in New Zealand, from 54.4% to 56.8%.
In September 2026, Gibson lost share of searches among baritone guitar brands in New Zealand, from 21.1% to 19%.
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