Banjo brands in New Zealand:Which are most popular?
In September 2026, Fender was the most searched banjo brand in New Zealand, accounting for 45.5% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Deering and Gold Tone were mentioned most often, in four of the five answers. Deering was recommended most often, coming first in one out of four responses that gave a list.
FenderShare of searches 45.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
IbanezShare of searches 19.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
EpiphoneShare of searches 19%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th- GibsonShare of searches 15.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
DeeringShare of searches 0.43%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top banjo brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Deering and Gold Tone were mentioned most often, in four of the five answers. Deering was recommended most often, coming first in one out of four answers that gave a list. Gold Tone was second, and Recording King was third. Fender, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Deering4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gold Tone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Recording King3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Epiphone2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gibson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fender0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ibanez0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about banjo brands
5 answers
Asked ChatGPT
“Which banjo brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best banjo brands in New Zealand?”
Asked ChatGPT
“What's the best banjo brand in New Zealand for beginner players?”
Searched Google, AI Overview
“banjo for beginners”
Searched Google, AI Overview
“bluegrass banjo”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which banjo brands do people search for most?
This chart shows how often people search Google for each banjo brand by name. Each line represents a brand's share of searches for all seven banjo brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fender, Ibanez, Epiphone, Gibson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fender | Ibanez | Epiphone | Gibson | Deering | Recording King | Gold Tone |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 20.3% | 20.5% | 16.1% | 0.14% | 0.28% | 0.14% |
| Nov 2025 | 43.1% | 19% | 20.4% | 16.9% | 0.15% | 0.29% | 0.15% |
| Dec 2025 | 43% | 19.1% | 22.5% | 14.8% | 0.29% | 0.14% | 0.14% |
| Jan 2026 | 40.8% | 23.3% | 20.3% | 14.5% | 0.56% | 0.28% | 0.28% |
| Feb 2026 | 40.8% | 18.3% | 22.6% | 17.4% | 0.47% | 0.31% | 0.16% |
| Mar 2026 | 44.4% | 18.6% | 17.5% | 18.6% | 0.42% | 0.28% | 0.14% |
| Apr 2026 | 44% | 21.2% | 18.2% | 15.8% | 0.41% | 0.28% | 0.14% |
| May 2026 | 47.8% | 17.8% | 17.9% | 15.9% | 0.27% | 0.27% | 0.13% |
| Jun 2026 | 44.9% | 19.5% | 18.8% | 16.3% | 0.14% | 0.28% | 0.14% |
| Jul 2026 | 45.8% | 18.3% | 18.6% | 16.5% | 0.29% | 0.29% | 0.29% |
| Aug 2026 | 44% | 19.9% | 18.7% | 17% | 0.14% | 0.14% | 0.14% |
| Sep 2026 | 45.5% | 19.4% | 19% | 15.2% | 0.43% | 0.29% | 0.14% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.5% | 3.1K | +1.3% | +1.5 points | |
| 2, held 2nd | 19.4% | 1.3K | -4.3% | -0.4 points | |
| 3, held 3rd | 19% | 1.3K | -0.76% | +0.3 points | |
| 4, held 4th | 15.2% | 1.1K | -12.5% | -1.8 points | |
| 5, held 5th | 0.43% | 30 | +200% | +0.3 points | |
| 6, moved from 7th to 6th | 0.29% | 20 | +100% | +0.1 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0.14% | 10 | 0% | 0 pointsmoved from 6th to 7th |
1.
Fender45.5%
Held 1st. 3.1K estimated branded searches, +1.3% vs prior month. Share +1.5 points.
2.
Ibanez19.4%
Held 2nd. 1.3K estimated branded searches, -4.3% vs prior month. Share -0.4 points.
3.
Epiphone19%
Held 3rd. 1.3K estimated branded searches, -0.76% vs prior month. Share +0.3 points.
4.
Gibson15.2%
Held 4th. 1.1K estimated branded searches, -12.5% vs prior month. Share -1.8 points.
5.
Deering0.43%
Held 5th. 30 estimated branded searches, +200% vs prior month. Share +0.3 points.
0.29%
Moved from 7th to 6th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.
0.14%
Moved from 6th to 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among banjo brands in New Zealand?
7 brands
In September 2026, Fender was the most searched among banjo brands in New Zealand, with an estimated 3.1K branded searches, 45.5% of all searches for the seven we track. Ibanez is in 2nd place, 26.1 percentage points behind at 19.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Fender | 42.6% → 45.5% | 47.8%May 2026 | 40.8%Feb 2026 | 1st |
| Ibanez | 20.3% → 19.4% | 23.3%Jan 2026 | 17.8%May 2026 | 3rd → 2nd |
| Epiphone | 20.5% → 19% | 22.6%Feb 2026 | 17.5%Mar 2026 | 2nd → 3rd |
| Gibson | 16.1% → 15.2% | 18.6%Mar 2026 | 14.5%Jan 2026 | 4th |
| Deering | 0.14% → 0.43% | 0.56%Jan 2026 | 0.14%Jun 2026 | 6th → 5th |
| Recording King | 0.28% → 0.29% | 0.31%Feb 2026 | 0.14%Aug 2026 | 5th → 6th |
| Gold Tone | 0.14% | 0.29%Jul 2026 | 0.13%May 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Fender’s share of searches among banjo brands in New Zealand increased from 42.6% to 45.5%.
- Across the 12 months ending September 2026, Ibanez’s share of searches among banjo brands in New Zealand decreased from 20.3% to 19.4%.
- Across the 12 months ending September 2026, Epiphone’s share of searches among banjo brands in New Zealand decreased from 20.5% to 19%.
- Across the 12 months ending September 2026, Gibson’s share of searches among banjo brands in New Zealand decreased from 16.1% to 15.2%.
- Across the 12 months ending September 2026, Fender’s share of searches among banjo brands in New Zealand peaked at 47.8% in May 2026 and was lowest at 40.8% in February 2026.
- Across the 12 months ending September 2026, Ibanez’s share of searches among banjo brands in New Zealand peaked at 23.3% in January 2026 and was lowest at 17.8% in May 2026.
- Across the 12 months ending September 2026, Epiphone’s share of searches among banjo brands in New Zealand peaked at 22.6% in February 2026 and was lowest at 17.5% in March 2026.
- Across the 12 months ending September 2026, Gibson’s share of searches among banjo brands in New Zealand peaked at 18.6% in March 2026 and was lowest at 14.5% in January 2026.
- Across the 12 months ending September 2026, Ibanez rose from 3rd to 2nd among banjo brands in New Zealand.
- Across the 12 months ending September 2026, Epiphone fell from 2nd to 3rd among banjo brands in New Zealand.
- Across the 12 months ending September 2026, Deering rose from 6th to 5th among banjo brands in New Zealand.
- Across the 12 months ending September 2026, Recording King fell from 5th to 6th among banjo brands in New Zealand.
- Across the 12 months ending September 2026, Gold Tone held steady: its share of searches among banjo brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand banjo brands in September 2026?
5 changes
In September 2026, Fender gained share of searches among banjo brands in New Zealand, from 44% to 45.5%.
In September 2026, Gibson lost share of searches among banjo brands in New Zealand, from 17% to 15.2%.
In September 2026, Recording King rose from 7th to 6th among banjo brands in New Zealand.
In September 2026, Gold Tone fell from 6th to 7th among banjo brands in New Zealand.
Estimated monthly branded searches for Deering in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.
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