How popular isRecording King?
In September 2026, people searched for Recording King by name about 20 times in New Zealand, about the same as the previous year. These searches made up 0.29% of all New Zealand banjo brand searches, placing Recording King sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about banjo brands, Recording King appeared in three of the five answers and was the third most recommended of the seven.
Recording King is the sixth most searched of 7 competitors and the third most recommended in AI answers.
FenderShare of searches 45.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
IbanezShare of searches 19.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
EpiphoneShare of searches 19%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th- GibsonShare of searches 15.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Recording KingShare of searches 0.29%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top banjo brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Recording King was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Recording King is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Deering4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gold Tone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Recording King3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Epiphone2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gibson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fender0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ibanez0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about banjo brands
5 answers
Asked ChatGPT
“Which banjo brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best banjo brands in New Zealand?”
Asked ChatGPT
“What's the best banjo brand in New Zealand for beginner players?”
Searched Google, AI Overview
“banjo for beginners”
Searched Google, AI Overview
“bluegrass banjo”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which banjo brands compete with Recording King?
Share of searches by month for Fender, Ibanez, Epiphone, Gibson, Recording King. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fender | Ibanez | Epiphone | Gibson | Deering | Recording King | Gold Tone |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 20.3% | 20.5% | 16.1% | 0.14% | 0.28% | 0.14% |
| Nov 2025 | 43.1% | 19% | 20.4% | 16.9% | 0.15% | 0.29% | 0.15% |
| Dec 2025 | 43% | 19.1% | 22.5% | 14.8% | 0.29% | 0.14% | 0.14% |
| Jan 2026 | 40.8% | 23.3% | 20.3% | 14.5% | 0.56% | 0.28% | 0.28% |
| Feb 2026 | 40.8% | 18.3% | 22.6% | 17.4% | 0.47% | 0.31% | 0.16% |
| Mar 2026 | 44.4% | 18.6% | 17.5% | 18.6% | 0.42% | 0.28% | 0.14% |
| Apr 2026 | 44% | 21.2% | 18.2% | 15.8% | 0.41% | 0.28% | 0.14% |
| May 2026 | 47.8% | 17.8% | 17.9% | 15.9% | 0.27% | 0.27% | 0.13% |
| Jun 2026 | 44.9% | 19.5% | 18.8% | 16.3% | 0.14% | 0.28% | 0.14% |
| Jul 2026 | 45.8% | 18.3% | 18.6% | 16.5% | 0.29% | 0.29% | 0.29% |
| Aug 2026 | 44% | 19.9% | 18.7% | 17% | 0.14% | 0.14% | 0.14% |
| Sep 2026 | 45.5% | 19.4% | 19% | 15.2% | 0.43% | 0.29% | 0.14% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.5% | 3.1K | +1.3% | +1.5 points | |
| 2, held 2nd | 19.4% | 1.3K | -4.3% | -0.4 points | |
| 3, held 3rd | 19% | 1.3K | -0.76% | +0.3 points | |
| 4, held 4th | 15.2% | 1.1K | -12.5% | -1.8 points | |
| 5, held 5th | 0.43% | 30 | +200% | +0.3 points | |
| 6, moved from 7th to 6th | 0.29% | 20 | +100% | +0.1 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0.14% | 10 | 0% | 0 pointsmoved from 6th to 7th |
1.
Fender45.5%
Held 1st. 3.1K estimated branded searches, +1.3% vs prior month. Share +1.5 points.
2.
Ibanez19.4%
Held 2nd. 1.3K estimated branded searches, -4.3% vs prior month. Share -0.4 points.
3.
Epiphone19%
Held 3rd. 1.3K estimated branded searches, -0.76% vs prior month. Share +0.3 points.
4.
Gibson15.2%
Held 4th. 1.1K estimated branded searches, -12.5% vs prior month. Share -1.8 points.
5.
Deering0.43%
Held 5th. 30 estimated branded searches, +200% vs prior month. Share +0.3 points.
0.29%
Moved from 7th to 6th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.
0.14%
Moved from 6th to 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Recording King and its closest rivals
How has branded search demand for Recording King changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Recording King in New Zealand held steady at 20.
- Across the 12 months ending September 2026, Recording King fell from 5th to 6th among banjo brands in New Zealand.
How did search popularity change for New Zealand banjo brands in September 2026?
5 changes
In September 2026, Fender gained share of searches among banjo brands in New Zealand, from 44% to 45.5%.
In September 2026, Gibson lost share of searches among banjo brands in New Zealand, from 17% to 15.2%.
In September 2026, Recording King rose from 7th to 6th among banjo brands in New Zealand.
In September 2026, Gold Tone fell from 6th to 7th among banjo brands in New Zealand.
Estimated monthly branded searches for Deering in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.
How are Recording King’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Recording King’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- recording king
- recording king banjo
Who owns Recording King?
Recording King is owned by The Music Link. Brandwave does not track any other brands owned by The Music Link.
Do you work for Recording King? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Recording King your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.