Mandolin brands in New Zealand:Which are most popular?
In September 2026, Fender was the most searched mandolin brand in New Zealand, accounting for 44.3% of all searches among the ten brands we track. When we checked with ChatGPT and Google AI Overviews, Eastman, Kentucky and The Loar were mentioned most often, in four of the five answers. Eastman was recommended most often, coming first in two out of four responses that gave a list.
FenderShare of searches 44.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
IbanezShare of searches 18.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
EpiphoneShare of searches 18.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th- GibsonShare of searches 14.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
WashburnShare of searches 2.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
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Top mandolin brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Eastman, Kentucky and The Loar were mentioned most often, in four of the five answers. Eastman was recommended most often, coming first in two out of four answers that gave a list. Kentucky was second, and The Loar was third. Fender, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Eastman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Kentucky4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Loar4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Gibson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Collings3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Ibanez2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Washburn2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Northfield2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Epiphone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fender0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mandolin brands
5 answers
Asked ChatGPT
“Which mandolin brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best mandolin brands in New Zealand?”
Asked ChatGPT
“What's the best mandolin brand in New Zealand for bluegrass playing?”
Searched Google, AI Overview
“mandolin brands”
Searched Google, AI Overview
“bluegrass mandolin brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which mandolin brands do people search for most?
This chart shows how often people search Google for each mandolin brand by name. Each line represents a brand's share of searches for all ten mandolin brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fender, Ibanez, Epiphone, Gibson, Washburn. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fender | Ibanez | Epiphone | Gibson | Washburn | Collings | Eastman | Kentucky | Northfield | The Loar |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41% | 19.5% | 19.7% | 15.5% | 3% | 0.68% | 0.14% | 0.14% | 0.14% | 0.27% |
| Nov 2025 | 41.3% | 18.2% | 19.6% | 16.2% | 3.1% | 1.1% | 0.14% | 0.14% | 0% | 0.28% |
| Dec 2025 | 40.7% | 18.1% | 21.3% | 14% | 3.7% | 1.4% | 0.27% | 0.14% | 0.14% | 0.27% |
| Jan 2026 | 39.1% | 22.4% | 19.4% | 13.9% | 3.4% | 1.1% | 0.27% | 0.13% | 0.13% | 0.27% |
| Feb 2026 | 38.9% | 17.5% | 21.6% | 16.6% | 3.6% | 1.2% | 0.15% | 0.15% | 0.15% | 0.15% |
| Mar 2026 | 42.4% | 17.8% | 16.7% | 17.8% | 3.4% | 1.1% | 0.27% | 0.13% | 0.13% | 0.27% |
| Apr 2026 | 42.2% | 20.3% | 17.4% | 15.2% | 3.2% | 1.1% | 0.26% | 0.13% | 0.13% | 0.26% |
| May 2026 | 45.9% | 17.1% | 17.2% | 15.2% | 2.8% | 1% | 0.26% | 0.13% | 0.13% | 0.26% |
| Jun 2026 | 43.3% | 18.8% | 18.1% | 15.7% | 2.5% | 0.93% | 0.13% | 0.13% | 0.13% | 0.13% |
| Jul 2026 | 44.3% | 17.7% | 18% | 15.9% | 2.8% | 0.69% | 0.14% | 0.14% | 0.14% | 0.28% |
| Aug 2026 | 42.2% | 19% | 18% | 16.3% | 3.1% | 0.68% | 0.14% | 0.14% | 0.14% | 0.27% |
| Sep 2026 | 44.3% | 18.9% | 18.5% | 14.8% | 2.4% | 0.56% | 0.14% | 0.14% | 0.14% | 0.14% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.3% | 3.1K | +1.3% | +2.1 points | |
| 2, held 2nd | 18.9% | 1.3K | -4.3% | -0.1 points | |
| 3, held 3rd | 18.5% | 1.3K | -0.76% | +0.5 points | |
| 4, held 4th | 14.8% | 1.1K | -12.5% | -1.5 points | |
| 5, held 5th | 2.4% | 170 | -26.1% | -0.7 points | |
| 6, held 6th | 0.56% | 40 | -20% | -0.1 points | |
| 7, moved from 8th to 7th | 0.14% | 10 | 0% | 0 pointsmoved from 8th to 7th | |
| 8, moved from 9th to 8th | 0.14% | 10 | 0% | 0 pointsmoved from 9th to 8th | |
| 9, moved from 10th to 9th | 0.14% | 10 | 0% | 0 pointsmoved from 10th to 9th | |
| 10, moved from 7th to 10th | 0.14% | 10 | -50% | -0.1 pointsmoved from 7th to 10th |
1.
Fender44.3%
Held 1st. 3.1K estimated branded searches, +1.3% vs prior month. Share +2.1 points.
2.
Ibanez18.9%
Held 2nd. 1.3K estimated branded searches, -4.3% vs prior month. Share -0.1 points.
3.
Epiphone18.5%
Held 3rd. 1.3K estimated branded searches, -0.76% vs prior month. Share +0.5 points.
4.
Gibson14.8%
Held 4th. 1.1K estimated branded searches, -12.5% vs prior month. Share -1.5 points.
5.
Washburn2.4%
Held 5th. 170 estimated branded searches, -26.1% vs prior month. Share -0.7 points.
6.
Collings0.56%
Held 6th. 40 estimated branded searches, -20% vs prior month. Share -0.1 points.
7.
Eastman0.14%
Moved from 8th to 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
8.Kentucky
0.14%
Moved from 9th to 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
0.14%
Moved from 10th to 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
10.
The Loar0.14%
Moved from 7th to 10th. 10 estimated branded searches, -50% vs prior month. Share -0.1 points.
Which brand is most popular in search among mandolin brands in New Zealand?
10 brands
In September 2026, Fender was the most searched among mandolin brands in New Zealand, with an estimated 3.1K branded searches, 44.3% of all searches for the ten we track. Ibanez is in 2nd place, 25.4 percentage points behind at 18.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Fender | 41% → 44.3% | 45.9%May 2026 | 38.9%Feb 2026 | 1st |
| Ibanez | 19.5% → 18.9% | 22.4%Jan 2026 | 17.1%May 2026 | 3rd → 2nd |
| Epiphone | 19.7% → 18.5% | 21.6%Feb 2026 | 16.7%Mar 2026 | 2nd → 3rd |
| Gibson | 15.5% → 14.8% | 17.8%Mar 2026 | 13.9%Jan 2026 | 4th |
| Washburn | 3% → 2.4% | 3.7%Dec 2025 | 2.4%Sep 2026 | 5th |
| Collings | 0.68% → 0.56% | 1.4%Dec 2025 | 0.56%Sep 2026 | 6th |
| Eastman | 0.14% | 0.27%Dec 2025 | 0.13%Jun 2026 | 8th → 7th |
| Kentucky | 0.14% | 0.15%Feb 2026 | 0.13%May 2026 | 9th → 8th |
| Northfield | 0.14% | 0.15%Feb 2026 | 0%Nov 2025 | 10th → 9th |
| The Loar | 0.27% → 0.14% | 0.28%Nov 2025 | 0.13%Jun 2026 | 7th → 10th |
Each finding as a sentence
- Across the 12 months ending September 2026, Fender’s share of searches among mandolin brands in New Zealand increased from 41% to 44.3%.
- Across the 12 months ending September 2026, Ibanez’s share of searches among mandolin brands in New Zealand decreased from 19.5% to 18.9%.
- Across the 12 months ending September 2026, Epiphone’s share of searches among mandolin brands in New Zealand decreased from 19.7% to 18.5%.
- Across the 12 months ending September 2026, Gibson’s share of searches among mandolin brands in New Zealand decreased from 15.5% to 14.8%.
- Across the 12 months ending September 2026, Washburn’s share of searches among mandolin brands in New Zealand decreased from 3% to 2.4%.
- Across the 12 months ending September 2026, Fender’s share of searches among mandolin brands in New Zealand peaked at 45.9% in May 2026 and was lowest at 38.9% in February 2026.
- Across the 12 months ending September 2026, Ibanez’s share of searches among mandolin brands in New Zealand peaked at 22.4% in January 2026 and was lowest at 17.1% in May 2026.
- Across the 12 months ending September 2026, Epiphone’s share of searches among mandolin brands in New Zealand peaked at 21.6% in February 2026 and was lowest at 16.7% in March 2026.
- Across the 12 months ending September 2026, Gibson’s share of searches among mandolin brands in New Zealand peaked at 17.8% in March 2026 and was lowest at 13.9% in January 2026.
- Across the 12 months ending September 2026, Washburn’s share of searches among mandolin brands in New Zealand peaked at 3.7% in December 2025 and was lowest at 2.4% in September 2026.
- Across the 12 months ending September 2026, Ibanez rose from 3rd to 2nd among mandolin brands in New Zealand.
- Across the 12 months ending September 2026, Epiphone fell from 2nd to 3rd among mandolin brands in New Zealand.
- Across the 12 months ending September 2026, Eastman rose from 8th to 7th among mandolin brands in New Zealand.
- Across the 12 months ending September 2026, Kentucky rose from 9th to 8th among mandolin brands in New Zealand.
- Across the 12 months ending September 2026, Northfield rose from 10th to 9th among mandolin brands in New Zealand.
- Across the 12 months ending September 2026, The Loar fell from 7th to 10th among mandolin brands in New Zealand.
- Across the 12 months ending September 2026, Collings held steady: its share of searches among mandolin brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand mandolin brands in September 2026?
8 changes
In September 2026, Fender gained share of searches among mandolin brands in New Zealand, from 42.2% to 44.3%.
In September 2026, Epiphone gained share of searches among mandolin brands in New Zealand, from 18% to 18.5%.
In September 2026, Gibson lost share of searches among mandolin brands in New Zealand, from 16.3% to 14.8%.
In September 2026, Washburn lost share of searches among mandolin brands in New Zealand, from 3.1% to 2.4%.
In September 2026, Eastman rose from 8th to 7th among mandolin brands in New Zealand.
In September 2026, Kentucky rose from 9th to 8th among mandolin brands in New Zealand.
In September 2026, Northfield rose from 10th to 9th among mandolin brands in New Zealand.
In September 2026, The Loar fell from 7th to 10th among mandolin brands in New Zealand.
Compare popularity between leading brands
- Fender vs Ibanez: compare popularity
- Fender vs Epiphone: compare popularity
- Fender vs Gibson: compare popularity
- Fender vs Washburn: compare popularity
- Ibanez vs Epiphone: compare popularity
- Ibanez vs Gibson: compare popularity
- Ibanez vs Washburn: compare popularity
- Epiphone vs Gibson: compare popularity
- Epiphone vs Washburn: compare popularity
- Gibson vs Washburn: compare popularity
- Compare any of these brands
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