Brandwave

How popular isFender?

In September 2026, people searched for Fender by name about 4,370 times in New Zealand, about the same as the previous year. These searches made up 44.3% of all New Zealand mandolin brand searches, placing Fender first out of ten brands. When we asked both ChatGPT and Google AI Overviews about mandolin brands, Fender did not appear in any of the answers.

Search and AI answers in September 2026

Fender is the most searched of 10 competitors and not listed in any AI answer.

  1. FenderShare of searches 44.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. IbanezShare of searches 18.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. EpiphoneShare of searches 18.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  4. GibsonShare of searches 14.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. WashburnShare of searches 2.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top mandolin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fender did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eastman1st
  2. Kentucky2nd
  3. The Loar3rd
  4. Gibson4th
  5. Collings5th
  6. Ibanez6th
  7. Washburn7th
  8. Epiphone8th
  9. Northfield9th
  10. Fender–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Eastman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kentucky4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Loar4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gibson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Collings3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ibanez2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Washburn2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Northfield2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Epiphone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fender0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mandolin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which mandolin brands compete with Fender?

Fender against mandolin brands in New Zealand, by month

Share of searches by month for Fender, Ibanez, Epiphone, Gibson, Washburn. The figures are in the table below the chart.

View monthly share of searches table
MonthFenderIbanezEpiphoneGibsonWashburnCollingsEastmanKentuckyNorthfieldThe Loar
Oct 202541%19.5%19.7%15.5%3%0.68%0.14%0.14%0.14%0.27%
Nov 202541.3%18.2%19.6%16.2%3.1%1.1%0.14%0.14%0%0.28%
Dec 202540.7%18.1%21.3%14%3.7%1.4%0.27%0.14%0.14%0.27%
Jan 202639.1%22.4%19.4%13.9%3.4%1.1%0.27%0.13%0.13%0.27%
Feb 202638.9%17.5%21.6%16.6%3.6%1.2%0.15%0.15%0.15%0.15%
Mar 202642.4%17.8%16.7%17.8%3.4%1.1%0.27%0.13%0.13%0.27%
Apr 202642.2%20.3%17.4%15.2%3.2%1.1%0.26%0.13%0.13%0.26%
May 202645.9%17.1%17.2%15.2%2.8%1%0.26%0.13%0.13%0.26%
Jun 202643.3%18.8%18.1%15.7%2.5%0.93%0.13%0.13%0.13%0.13%
Jul 202644.3%17.7%18%15.9%2.8%0.69%0.14%0.14%0.14%0.28%
Aug 202642.2%19%18%16.3%3.1%0.68%0.14%0.14%0.14%0.27%
Sep 202644.3%18.9%18.5%14.8%2.4%0.56%0.14%0.14%0.14%0.14%

  1. 1.Fender

    44.3%

    Held 1st. 3.1K estimated branded searches, +1.3% vs prior month. Share +2.1 points.

  2. 2.Ibanez

    18.9%

    Held 2nd. 1.3K estimated branded searches, -4.3% vs prior month. Share -0.1 points.

  3. 3.Epiphone

    18.5%

    Held 3rd. 1.3K estimated branded searches, -0.76% vs prior month. Share +0.5 points.

  4. 4.Gibson

    14.8%

    Held 4th. 1.1K estimated branded searches, -12.5% vs prior month. Share -1.5 points.

  5. 5.Washburn

    2.4%

    Held 5th. 170 estimated branded searches, -26.1% vs prior month. Share -0.7 points.

  6. 6.Collings

    0.56%

    Held 6th. 40 estimated branded searches, -20% vs prior month. Share -0.1 points.

  7. 7.Eastman

    0.14%

    Moved from 8th to 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Kentucky

    0.14%

    Moved from 9th to 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Northfield

    0.14%

    Moved from 10th to 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.The Loar

    0.14%

    Moved from 7th to 10th. 10 estimated branded searches, -50% vs prior month. Share -0.1 points.

Compare popularity between Fender and its closest rivals

Every comparison with Fender

20 comparisons

How has branded search demand for Fender changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fender in New Zealand held steady, from 4.2K to 4.4K.
  • Across the 12 months ending September 2026, Fender’s share of searches among mandolin brands in New Zealand increased from 41% to 44.3%.
  • Across the 12 months ending September 2026, Fender’s share of searches among mandolin brands in New Zealand peaked at 45.9% in May 2026 and was lowest at 38.9% in February 2026.

How did search popularity change for New Zealand mandolin brands in September 2026?

6 changes

  1. In September 2026, Fender gained share of searches among mandolin brands in New Zealand, from 42.2% to 44.3%.

  2. In September 2026, Epiphone gained share of searches among mandolin brands in New Zealand, from 18% to 18.5%.

  3. In September 2026, Gibson lost share of searches among mandolin brands in New Zealand, from 16.3% to 14.8%.

  4. In September 2026, Washburn lost share of searches among mandolin brands in New Zealand, from 3.1% to 2.4%.

  5. In September 2026, Eastman rose from 8th to 7th among mandolin brands in New Zealand.

  6. In September 2026, Kentucky rose from 9th to 8th among mandolin brands in New Zealand.

How are Fender’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Fender’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fender
  • fender acoustic guitar
  • fender bass
  • fender electric guitar
  • fender guitar
  • fender jazzmaster
  • fender mustang
  • fender p bass
  • fender strat
  • fender tele

Do you work for Fender? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fender compete?

Fender is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Guitar brands1st of 834.2%Show ranking
Mandolin brands1st of 1044.3%Shown above
Banjo brands1st of 745.5%Show ranking
Baritone guitar brands1st of 356.8%Show ranking
Guitar amp brands1st of 767.2%Show ranking
Guitar tuner brands1st of 667.4%Show ranking
Tenor ukulele brands1st of 587.5%Show ranking
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