Fender vs PRS:Which is more popular?
In September 2026, Fender had more branded searches than PRS among guitar brands in New Zealand. Fender had about 4,370 branded searches, while PRS had 480. Fender made up 34.2% of all guitar brand searches we track, and PRS accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about guitar brands, Fender appeared in all five answers and PRS in two. Fender was mentioned before PRS in every answer.
Who do people search for more?
Fender, about 9 searches for every 1 for PRS
Who does AI mention more?
Fender, mentioned in every answer we collected
Who does AI recommend more?
Fender, named ahead of PRS in every answer
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Top guitar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fender appeared in all five answers. PRS was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fender was listed before PRS in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fender1st
Yamaha Guitars2nd
Cort3rd
Ibanez4th
Gibson5th- Epiphone6th
PRS7th
Taylor Guitars8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fender5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ibanez5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Yamaha Guitars4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cort4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gibson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Epiphone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Taylor Guitars2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PRS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about guitar brands
5 answers
Asked ChatGPT
“Which guitar brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best guitar brands in New Zealand?”
Asked ChatGPT
“What's the best guitar brand in New Zealand for a beginner player?”
Searched Google, AI Overview
“electric guitar nz”
Searched Google, AI Overview
“best guitar brand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fender or PRS more popular in search?
This chart shows how often people search Google for Fender and PRS by name. Each line represents a brand's share of searches for all eight guitar brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fender, PRS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fender | Gibson | Ibanez | Epiphone | Yamaha Guitars | Taylor Guitars | PRS | Cort |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.5% | 20.4% | 19.1% | 12.6% | 5.3% | 5% | 3% | 2% |
| Nov 2025 | 32.1% | 20.3% | 17.1% | 12.2% | 5.3% | 7.4% | 3% | 2.5% |
| Dec 2025 | 32.5% | 19.1% | 18.6% | 14.2% | 5% | 5.1% | 3.1% | 2.5% |
| Jan 2026 | 30.9% | 19% | 20.3% | 12.5% | 5.2% | 6% | 3.6% | 2.4% |
| Feb 2026 | 32.6% | 20.1% | 16.2% | 12.9% | 6.1% | 6.2% | 3.8% | 2% |
| Mar 2026 | 36.8% | 20% | 16.5% | 10.3% | 5.3% | 5.7% | 3.5% | 1.9% |
| Apr 2026 | 37.5% | 17.9% | 18.2% | 11.2% | 5.4% | 4.9% | 2.9% | 2% |
| May 2026 | 38.4% | 18.7% | 16.5% | 10.3% | 5.6% | 5.5% | 3.3% | 1.8% |
| Jun 2026 | 36.9% | 18.1% | 16.6% | 10.8% | 5.3% | 5.5% | 5% | 1.8% |
| Jul 2026 | 35.4% | 18.8% | 17.3% | 10.7% | 6.5% | 5.8% | 3.6% | 1.9% |
| Aug 2026 | 33.7% | 19.6% | 18.4% | 11% | 5.7% | 5.9% | 3.6% | 2% |
| Sep 2026 | 34.2% | 18.9% | 18.6% | 11.5% | 5.6% | 5% | 3.8% | 2.5% |
How has the Fender and PRS comparison changed over the last 12 months?
3 findings
- Fender was ahead of PRS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fender’s share of searches among guitar brands in New Zealand moved from 32.5% to 34.2%, and its estimated monthly branded searches moved from 4.2K to 4.4K.
- Across the 12 months ending September 2026, PRS’s share of searches among guitar brands in New Zealand moved from 3% to 3.8%, and its estimated monthly branded searches moved from 390 to 480.
How did search popularity change for New Zealand guitar brands in September 2026?
1 change
Estimated monthly branded searches for PRS in New Zealand rose 23.1% over 12 measured months, from 390 to 480 in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Fender’s and PRS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among guitar brands
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