How popular isPRS?
In September 2026, people searched for PRS by name about 480 times in New Zealand, a 23.1% increase from the previous year. These searches made up 3.8% of all New Zealand guitar brand searches, placing PRS seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about guitar brands, PRS appeared in two of the five answers and was the seventh most recommended of the eight.
PRS is the seventh most searched of 8 competitors and the seventh most recommended in AI answers.
FenderShare of searches 34.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
GibsonShare of searches 18.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
IbanezShare of searches 18.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th- EpiphoneShare of searches 11.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
PRSShare of searches 3.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
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Top guitar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, PRS was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. PRS is the seventh most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fender1st
Yamaha Guitars2nd
Cort3rd- Ibanez4th
- Gibson5th
- Epiphone6th
- PRS7th
Taylor Guitars8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fender5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ibanez5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Yamaha Guitars4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cort4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gibson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Epiphone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Taylor Guitars2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PRS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about guitar brands
5 answers
Asked ChatGPT
“Which guitar brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best guitar brands in New Zealand?”
Asked ChatGPT
“What's the best guitar brand in New Zealand for a beginner player?”
Searched Google, AI Overview
“electric guitar nz”
Searched Google, AI Overview
“best guitar brand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which guitar brands compete with PRS?
Share of searches by month for Fender, Gibson, Ibanez, Epiphone, Yamaha Guitars, Taylor Guitars, PRS, Cort. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fender | Gibson | Ibanez | Epiphone | Yamaha Guitars | Taylor Guitars | PRS | Cort |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.5% | 20.4% | 19.1% | 12.6% | 5.3% | 5% | 3% | 2% |
| Nov 2025 | 32.1% | 20.3% | 17.1% | 12.2% | 5.3% | 7.4% | 3% | 2.5% |
| Dec 2025 | 32.5% | 19.1% | 18.6% | 14.2% | 5% | 5.1% | 3.1% | 2.5% |
| Jan 2026 | 30.9% | 19% | 20.3% | 12.5% | 5.2% | 6% | 3.6% | 2.4% |
| Feb 2026 | 32.6% | 20.1% | 16.2% | 12.9% | 6.1% | 6.2% | 3.8% | 2% |
| Mar 2026 | 36.8% | 20% | 16.5% | 10.3% | 5.3% | 5.7% | 3.5% | 1.9% |
| Apr 2026 | 37.5% | 17.9% | 18.2% | 11.2% | 5.4% | 4.9% | 2.9% | 2% |
| May 2026 | 38.4% | 18.7% | 16.5% | 10.3% | 5.6% | 5.5% | 3.3% | 1.8% |
| Jun 2026 | 36.9% | 18.1% | 16.6% | 10.8% | 5.3% | 5.5% | 5% | 1.8% |
| Jul 2026 | 35.4% | 18.8% | 17.3% | 10.7% | 6.5% | 5.8% | 3.6% | 1.9% |
| Aug 2026 | 33.7% | 19.6% | 18.4% | 11% | 5.7% | 5.9% | 3.6% | 2% |
| Sep 2026 | 34.2% | 18.9% | 18.6% | 11.5% | 5.6% | 5% | 3.8% | 2.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.2% | 4.4K | -2.7% | +0.4 points | |
| 2, held 2nd | 18.9% | 2.4K | -7.3% | -0.7 points | |
| 3, held 3rd | 18.6% | 2.4K | -2.9% | +0.2 points | |
| 4, held 4th | 11.5% | 1.5K | 0% | +0.4 points | |
| 5, moved from 6th to 5th | 5.6% | 710 | -6.6% | -0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 5% | 640 | -19% | -0.9 pointsmoved from 5th to 6th | |
| 7, held 7th | 3.8% | 480 | 0% | +0.1 points | |
| 8, held 8th | 2.5% | 320 | +23.1% | +0.5 points |
1.
Fender34.2%
Held 1st. 4.4K estimated branded searches, -2.7% vs prior month. Share +0.4 points.
2.
Gibson18.9%
Held 2nd. 2.4K estimated branded searches, -7.3% vs prior month. Share -0.7 points.
3.
Ibanez18.6%
Held 3rd. 2.4K estimated branded searches, -2.9% vs prior month. Share +0.2 points.
4.
Epiphone11.5%
Held 4th. 1.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.6%
Moved from 6th to 5th. 710 estimated branded searches, -6.6% vs prior month. Share -0.2 points.
5%
Moved from 5th to 6th. 640 estimated branded searches, -19% vs prior month. Share -0.9 points.
7.
PRS3.8%
Held 7th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.
8.
Cort2.5%
Held 8th. 320 estimated branded searches, +23.1% vs prior month. Share +0.5 points.
Compare popularity between PRS and its closest rivals
Every comparison with PRS
7 comparisons
How has branded search demand for PRS changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for PRS in New Zealand rose from 390 to 480.
- Across the 12 months ending September 2026, PRS’s share of searches among guitar brands in New Zealand increased from 3% to 3.8%.
- Across the 12 months ending September 2026, PRS’s share of searches among guitar brands in New Zealand peaked at 5% in June 2026 and was lowest at 2.9% in April 2026.
How did search popularity change for New Zealand guitar brands in September 2026?
6 changes
In September 2026, Cort gained share of searches among guitar brands in New Zealand, from 2% to 2.5%.
In September 2026, Taylor Guitars lost share of searches among guitar brands in New Zealand, from 5.9% to 5%.
In September 2026, Gibson lost share of searches among guitar brands in New Zealand, from 19.6% to 18.9%.
Ibanez’s share of searches among guitar brands in New Zealand has gained ground for 3 months in a row, from 16.6% to 18.6% in September 2026.
In September 2026, Yamaha Guitars rose from 6th to 5th among guitar brands in New Zealand.
Estimated monthly branded searches for PRS in New Zealand rose 23.1% over 12 measured months, from 390 to 480 in September 2026.
How are PRS’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using PRS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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