Epiphone vs Fender:Which is more popular?
In September 2026, Fender had more branded searches than Epiphone among guitar brands in New Zealand. Fender had about 4,370 branded searches, while Epiphone had 1,470. Fender made up 34.2% of all guitar brand searches we track, and Epiphone accounted for 11.5%. When we asked ChatGPT and Google AI Overviews about guitar brands, Fender appeared in all five answers and Epiphone in two. Fender was mentioned before Epiphone in four out of five answers.
Who do people search for more?
Fender, about 3 searches for every 1 for Epiphone
Who does AI mention more?
Fender, mentioned in every answer we collected
Who does AI recommend more?
Fender, named ahead of Epiphone in 4 of 5 answers
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Top guitar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fender appeared in all five answers. Epiphone was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fender was listed before Epiphone in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fender1st
Yamaha Guitars2nd
Cort3rd
Ibanez4th
Gibson5th- Epiphone6th
PRS7th
Taylor Guitars8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fender5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ibanez5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Yamaha Guitars4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cort4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gibson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Epiphone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Taylor Guitars2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PRS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about guitar brands
5 answers
Asked ChatGPT
“Which guitar brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best guitar brands in New Zealand?”
Asked ChatGPT
“What's the best guitar brand in New Zealand for a beginner player?”
Searched Google, AI Overview
“electric guitar nz”
Searched Google, AI Overview
“best guitar brand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Epiphone or Fender more popular in search?
This chart shows how often people search Google for Epiphone and Fender by name. Each line represents a brand's share of searches for all eight guitar brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fender, Epiphone. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fender | Gibson | Ibanez | Epiphone | Yamaha Guitars | Taylor Guitars | PRS | Cort |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.5% | 20.4% | 19.1% | 12.6% | 5.3% | 5% | 3% | 2% |
| Nov 2025 | 32.1% | 20.3% | 17.1% | 12.2% | 5.3% | 7.4% | 3% | 2.5% |
| Dec 2025 | 32.5% | 19.1% | 18.6% | 14.2% | 5% | 5.1% | 3.1% | 2.5% |
| Jan 2026 | 30.9% | 19% | 20.3% | 12.5% | 5.2% | 6% | 3.6% | 2.4% |
| Feb 2026 | 32.6% | 20.1% | 16.2% | 12.9% | 6.1% | 6.2% | 3.8% | 2% |
| Mar 2026 | 36.8% | 20% | 16.5% | 10.3% | 5.3% | 5.7% | 3.5% | 1.9% |
| Apr 2026 | 37.5% | 17.9% | 18.2% | 11.2% | 5.4% | 4.9% | 2.9% | 2% |
| May 2026 | 38.4% | 18.7% | 16.5% | 10.3% | 5.6% | 5.5% | 3.3% | 1.8% |
| Jun 2026 | 36.9% | 18.1% | 16.6% | 10.8% | 5.3% | 5.5% | 5% | 1.8% |
| Jul 2026 | 35.4% | 18.8% | 17.3% | 10.7% | 6.5% | 5.8% | 3.6% | 1.9% |
| Aug 2026 | 33.7% | 19.6% | 18.4% | 11% | 5.7% | 5.9% | 3.6% | 2% |
| Sep 2026 | 34.2% | 18.9% | 18.6% | 11.5% | 5.6% | 5% | 3.8% | 2.5% |
How has the Epiphone and Fender comparison changed over the last 12 months?
3 findings
- Fender was ahead of Epiphone in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Epiphone’s share of searches among guitar brands in New Zealand moved from 12.6% to 11.5%, and its estimated monthly branded searches moved from 1.6K to 1.5K.
- Across the 12 months ending September 2026, Fender’s share of searches among guitar brands in New Zealand moved from 32.5% to 34.2%, and its estimated monthly branded searches moved from 4.2K to 4.4K.
How did search popularity change for New Zealand guitar brands in September 2026?
0 changes
Neither Epiphone nor Fender moved beyond provider rounding among guitar brands in September 2026.
How are branded searches counted?
21 search terms
Brandwave collects information about searches that people make online using Epiphone’s and Fender’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Epiphone
11 branded search terms
- epiphone
- epiphone acoustic guitar
- epiphone bass
- epiphone casino
- epiphone electric guitar
- epiphone explorer
- epiphone gitar
- epiphone les paul
- epiphone lp custom
- epiphone sg
- epiphone special 2
Fender
10 branded search terms
- fender
- fender acoustic guitar
- fender bass
- fender electric guitar
- fender guitar
- fender jazzmaster
- fender mustang
- fender p bass
- fender strat
- fender tele
Other head-to-heads among guitar brands
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