Tenor ukulele brands in New Zealand:Which are most popular?
In September 2026, Fender was the most searched tenor ukulele brand in New Zealand, accounting for 87.5% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Kala and Flight were mentioned most often, in four of the five answers. Kala was recommended most often, coming first in all four responses that gave a list.
FenderShare of searches 87.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
KalaShare of searches 7.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
LanikaiShare of searches 3.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
CordobaShare of searches 0.84%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
FlightShare of searches 0.84%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top tenor ukulele brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Kala and Flight were mentioned most often, in four of the five answers. Kala was recommended most often, coming first in all four answers that gave a list. Flight was second, and Cordoba was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kala4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Flight4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fender1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lanikai1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cordoba1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about tenor ukulele brands
5 answers
Asked ChatGPT
“Which tenor ukulele brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tenor ukulele brands in New Zealand?”
Asked ChatGPT
“What's the best tenor ukulele brand in New Zealand for a beginner?”
Searched Google, AI Overview
“ukulele for beginners”
Searched Google, AI Overview
“best ukulele brand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which tenor ukulele brands do people search for most?
This chart shows how often people search Google for each tenor ukulele brand by name. Each line represents a brand's share of searches for all five tenor ukulele brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fender, Kala, Lanikai. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fender | Kala | Lanikai | Cordoba | Flight |
|---|---|---|---|---|---|
| Oct 2025 | 86.3% | 8.9% | 4% | 0.29% | 0.57% |
| Nov 2025 | 87.1% | 8.2% | 3.5% | 0.88% | 0.29% |
| Dec 2025 | 85.6% | 8.9% | 4% | 0.86% | 0.58% |
| Jan 2026 | 86.6% | 8.4% | 4.2% | 0.6% | 0.3% |
| Feb 2026 | 87% | 8.4% | 3.3% | 1% | 0.33% |
| Mar 2026 | 87.4% | 9.3% | 2.5% | 0.55% | 0.27% |
| Apr 2026 | 88.9% | 6.9% | 3.1% | 0.56% | 0.56% |
| May 2026 | 88.5% | 7.7% | 2.5% | 0.5% | 0.75% |
| Jun 2026 | 87.8% | 8.4% | 2.4% | 1.1% | 0.27% |
| Jul 2026 | 87.2% | 9.3% | 2.5% | 0.82% | 0.27% |
| Aug 2026 | 87.6% | 9.6% | 1.7% | 0.85% | 0.28% |
| Sep 2026 | 87.5% | 7.8% | 3.1% | 0.84% | 0.84% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.5% | 3.1K | +1.3% | -0.1 points | |
| 2, held 2nd | 7.8% | 280 | -17.6% | -1.8 points | |
| 3, held 3rd | 3.1% | 110 | +83.3% | +1.4 points | |
| 4, held 4th | 0.84% | 30 | 0% | 0 points | |
| 5, held 5th | 0.84% | 30 | +200% | +0.6 points |
1.
Fender87.5%
Held 1st. 3.1K estimated branded searches, +1.3% vs prior month. Share -0.1 points.
2.
Kala7.8%
Held 2nd. 280 estimated branded searches, -17.6% vs prior month. Share -1.8 points.
3.
Lanikai3.1%
Held 3rd. 110 estimated branded searches, +83.3% vs prior month. Share +1.4 points.
4.
Cordoba0.84%
Held 4th. 30 estimated branded searches, 0% vs prior month. Share 0 points.
5.
Flight0.84%
Held 5th. 30 estimated branded searches, +200% vs prior month. Share +0.6 points.
Which brand is most popular in search among tenor ukulele brands in New Zealand?
5 brands
In September 2026, Fender was the most searched among tenor ukulele brands in New Zealand, with an estimated 3.1K branded searches, 87.5% of all searches for the five we track. Kala is in 2nd place, 79.7 percentage points behind at 7.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 86.3% → 87.5% | 88.9%Apr 2026 | 85.6%Dec 2025 | 1st | |
| 8.9% → 7.8% | 9.6%Aug 2026 | 6.9%Apr 2026 | 2nd | |
| 4% → 3.1% | 4.2%Jan 2026 | 1.7%Aug 2026 | 3rd | |
| 0.29% → 0.84% | 1.1%Jun 2026 | 0.29%Oct 2025 | 5th → 4th | |
| 0.57% → 0.84% | 0.84%Sep 2026 | 0.27%Jun 2026 | 4th → 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Fender’s share of searches among tenor ukulele brands in New Zealand increased from 86.3% to 87.5%.
- Across the 12 months ending September 2026, Kala’s share of searches among tenor ukulele brands in New Zealand decreased from 8.9% to 7.8%.
- Across the 12 months ending September 2026, Lanikai’s share of searches among tenor ukulele brands in New Zealand decreased from 4% to 3.1%.
- Across the 12 months ending September 2026, Cordoba’s share of searches among tenor ukulele brands in New Zealand increased from 0.29% to 0.84%.
- Across the 12 months ending September 2026, Fender’s share of searches among tenor ukulele brands in New Zealand peaked at 88.9% in April 2026 and was lowest at 85.6% in December 2025.
- Across the 12 months ending September 2026, Kala’s share of searches among tenor ukulele brands in New Zealand peaked at 9.6% in August 2026 and was lowest at 6.9% in April 2026.
- Across the 12 months ending September 2026, Lanikai’s share of searches among tenor ukulele brands in New Zealand peaked at 4.2% in January 2026 and was lowest at 1.7% in August 2026.
- Across the 12 months ending September 2026, Cordoba rose from 5th to 4th among tenor ukulele brands in New Zealand.
- Across the 12 months ending September 2026, Flight fell from 4th to 5th among tenor ukulele brands in New Zealand.
How did search popularity change for New Zealand tenor ukulele brands in September 2026?
4 changes

In September 2026, Lanikai gained share of searches among tenor ukulele brands in New Zealand, from 1.7% to 3.1%.

In September 2026, Flight gained share of searches among tenor ukulele brands in New Zealand, from 0.28% to 0.84%.

In September 2026, Kala lost share of searches among tenor ukulele brands in New Zealand, from 9.6% to 7.8%.

Estimated monthly branded searches for Cordoba in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.
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